Marketing: seven problems that dealers should pay attention to when operating new products

Core tip: how should dealers make new products and ensure the successful launch of new products? In addition to the influence of the product itself and the support of the manufacturer, dealers play an important role in the new product launch So, what should dealers do to ensure the successful launch of new products? 1、 To fully understand the existence of products means reasonable Each product has its own reason for existence and has its own characteristics and personality Only when dealers fully understand the new products, can they find the new purchase point and benefit point For a full understanding of the product, on the one hand, it is the introduction from the manufacturer, and on the other hand, it needs the dealer Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: how should dealers make new products to ensure the successful launch of new products? In addition to the influence of the product itself and the support of the manufacturer, dealers play an important role in the new product launch So, what should dealers do to ensure the successful launch of new products? 1、 To fully understand the existence of products means reasonable Each product has its own reason for existence and has its own characteristics and personality Only when dealers fully understand the new products, can they find the new purchase point and benefit point The full understanding of products, on the one hand, is from the manufacturer's introduction, on the other hand, dealers are required to carry out their own training and mining, such as new product packaging, eye-catching color, good name and so on It is better for the paint agent dealer to know the essence of the product and the different places and advantages from the competing products by using or creating a successful painting model, so as to find the reasons for introducing the new products to the terminal and for consumers to buy At the same time, through in-depth understanding of the products, dealers can enhance their confidence in product promotion, and can also let dealers find out the consumer groups of new products they sell, and know who and how to sell their products 2、 To understand the market environment and competitive product information The understanding of the market environment is mainly to fully investigate and understand the consumption level, consumption characteristics, consumption psychology and terminal psychology of the region in charge, find the foothold and breakthrough point of market development, so as to determine the strategy and method of new product listing, and to determine the price, purchase point, characteristics, advantages and disadvantages of competitive products, as well as the promotion means, promotion methods and operation of competitive products Only with a comprehensive understanding of the skills, can we grasp the shortcomings of our competitors and find the opportunities for new products to be launched And the better understanding of the market environment and competitive product information, the more likely the new product will be successfully launched 3、 Designing profit space and price system New product launch is full of risks and unpredictable factors On the one hand, dealers should bear the high cost of distribution and the risk of return, replacement and poor sales On the other hand, with the help of terminal impetus, it can be said that sometimes terminal thrust plays an important role in the success of new product launch Therefore, at the beginning of new product launch, dealers should design a reasonable price system to ensure the same terminal profit space We need to reserve a reasonable price difference to reduce the risk of return and poor sales and replenishment of distribution costs 1 2 the next page is the unconventional tactics of new product promotion of weak brands The marketing insights of "nonger generation" are: better information of the same kind due to marketing in life; paint marketing: fans' marketing makes brands idols; paint marketing: how to deal with the off-season of marketing when paint agents join in; brand and store become the two major concerns of jade paint dealers in 2017! 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