Marketing: sharing secrets of soft articles in paint net

Core tip: at present, with the increasingly mature coating industry, coating network is also in full swing In order to achieve better publicity effect, many coating nets have adopted soft text as their promotion method Soft text marketing is the most effective way of promotion The essence of soft text marketing is sharing and brand, and the most important is to be shared by users The sharing of soft articles is not a technical job in itself, but how to make your sharing echoing and highly praised is a very technical work Research shows that it is skilled to let your sharing get more attention, response and diffusion Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings: at present, with the increasingly mature coating industry, coating network is also in full swing In order to achieve better publicity effect, many coating nets have adopted soft text as their promotion method Soft text marketing is the most effective way of promotion The essence of soft text marketing is sharing and brand, and the most important is to be shared by users The sharing of soft articles is not a technical job in itself, but how to make your sharing echoing and highly praised is a very technical work Research shows that it is skilled to let your sharing get more attention, response and diffusion Based on years of promotion experience, the following five tips are summarized to enable your soft articles to be actively shared by a large number of users and rapidly expand the number of external chains and brand awareness Tips for sharing soft articles in paint net 1: find out the original publishing point of the original publishing point, which is the place where you first publish This place will determine how many users will see your soft articles and share them to their own website or SNS community There are several requirements: (1) Baidu news source, (2) the top three portals in the industry, (3) the columns corresponding to the information must be matched, and the update speed of the columns is fast, (4) if there is a budget, you can buy several tops, you know Tip 2: titleParty is very important It's believed that titleParty doesn't need to say that we all know Let's give you some key words: escape, restriction, limitation, controversy, topic, number, question, top, exaggeration On the premise of keeping the soft text center unchanged, more flexible use of these will help to open the soft text and, of course, improve the sharing probability This reminds me of watching a cross talk on TV when I was a child In the cross talk, it said that the title of "outlaws of the marsh" was changed to "105 men and 3 women" As a result, the sales were very hot Tip 3: let your soft text be trusted If you want your content to be shared by others, first of all, make sure that your content can be trusted The establishment of this trust may include several ways, such as: (1) the content sharer and you are good friends, and there is a trustworthy relationship between you Based on this relationship, the shared content is more likely to be trusted; (2) The content sharer is the authority or public knowledge of a certain aspect Based on this professional image, the shared content is also easy to be convinced; (3) apart from the relationship, if the content shared by the sharer itself conforms to or is based on the universal values of the audience, the content is also easier to be understood and convinced Tip 4: to make your soft text more timely, there is a question about who will share your soft text In general, there are several kinds of people like to share: the webmaster wants to enrich the content of the website, wants to let others feel his positive energy, wants to meet more people through this soft article, wants to seek a kind of self-identity, wants to improve his knowledge.. People like to spread more effective information, because compared with the old news, these information know less people, attract more people, and can also boast their "cutting-edge" image One of the most effective soft articles for these people to share is that they are more time-effective and can meet the demands of most people, and will not be abandoned because the soft articles are not good enough Tip 5: the time period of release is very important The research shows that 10-12 am and 8-10 pm are the most active time for users As soon as we get close to this time, we will release the soft articles, and the chance of being seen by users will be 20% higher, and the chance of sharing will be improved synchronously According to the survey, the soft article was released at 10-12 a.m on Wednesday, with good results Because Wednesday is the middle of a weekday, when Internet practitioners are most tired, they need to browse and share something to brush their sense of existence Skill 6, since the content of the professional coating network, then the website soft text should have the industry's professionalism Only in this way can we attract coating industry practitioners or relevant people to read and share The above six skills are the summary of many years' experience in soft text promotion, and we believe that they can help other soft text marketing of paint net to achieve the desired results Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,