Marketing: six key points of successful promotion in home decoration industry

Core tips: first, to do a good job in the target customer collection, the target customer is the prerequisite to determine the success of the promotion If there are not enough target customers, the promotion activities are difficult to achieve the expected results Therefore, we should do a good job in the collection of target customers The three criteria to measure the target customers are: having a detailed name, address and telephone number; having a clear purchase intention; and having the willingness to go to the activity site Target customers can be collected through four channels: old customers who have already ordered, customers who have already arrived at the store but have not ordered, customer information of different brands, community promotion and home decoration After locking these channels, give them to the sales staff Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: First: to do a good job in the target customer collection, the target customer is the prerequisite to determine the success of the promotion If there are not enough target customers, the promotion activities are difficult to achieve the expected results Therefore, we should do a good job in the collection of target customers The three criteria to measure the target customers are: having a detailed name, address and telephone number; having a clear purchase intention; and having the willingness to go to the activity site Target customers can be collected through four channels: old customers who have already ordered, customers who have already arrived at the store but have not ordered, customer information of different brands, community promotion and home decoration After these channels are locked in, the sales staff or all staff are assigned the invitation tasks of the target customers and the corresponding incentive measures are formulated at the same time All staff participate in the invitation of the target customers, so that the whole team will work together to carry out the activities, and the difficulty of the target customer collection will be reduced The more the target customers arrive at the activity site, the greater the probability of the activity success 。
Second: promotion information dissemination There are a lot of dealers doing activities They just make a few x stands, single pages and hanging flags to say that they have started activities Only the customers in the store know that they are doing activities Many target customers have been pulled away by the advertisements of competitors Therefore, once the activities are carried out, they must put advertisements for promotion activities When advertising, it is necessary to do a good job in the analysis of regional media audience rate, so that the advertising can cover a wide range, and the intensity of the advertising should be able to focus Third: create a good atmosphere for activities When I visit the regional market during the promotion period, I often see that some dealers are reluctant to invest in the store Only two x stands are placed in a large store, and only a few flags are hung at the door, and the size of the flags is very small The floor stickers are only pasted at the door The atmosphere has a very good promotion effect on the transaction of the store, so it is difficult for customers to feel the atmosphere of the activity, This will easily lead to a very low turnover rate in the store As for the atmosphere construction, I believe that the feeling of Christmas should be more prominent Every major shopping malls and supermarkets will decorate the atmosphere of Christmas As soon as the strong festival atmosphere on the street comes, the desire for shopping is particularly strong This desire is more from the atmosphere than the festival itself, so if you want to make customers have the desire to buy, you must create a good atmosphere Atmosphere building is divided into static and dynamic aspects Static construction is mainly divided into floor stickers, flags and x stands in the store, which can be arranged in a large enough size and quantity to form a certain visual impact on customers Outside the store or the periphery of the store, try to seize some public advertising resources, because many brands will do activities on holidays, and consumers who come to shopping are relatively concentrated, if they can It can achieve the effect of low investment and high return to seize the advantage of advertising resources on the periphery of stores or stores The dynamic atmosphere mainly includes store lottery, games, barbecue, etc Meanwhile, some temporary promoters can be hired to march around the store or the store to promote the momentum Through this kind of dynamic advertising, customers are forced to accept the promotion information actively, so as to achieve the purpose of advertising and atmosphere building Fourth: the success of the mobilization training activities depends on the cooperation and implementation of the team If you want to make all people implement according to the established objectives, you must do a good job in mobilization training, so that all the personnel participating in the activities can understand the objectives, the contents of the activities, the matters needing attention and the activities' scripts Because the time of the activity is generally focused on a certain period of time, which is relatively short If the participants are not particularly familiar with the content of the activity, and the explanation of the activity is not smooth enough, the efficiency will not be too high when receiving customers, which will lead to the reception rate is too low, many target customers are lost, and ultimately affect the effect of the activity Fifth: make sales tasks and incentive measures During the activity, the number of customers received by the salesperson will increase and the working time will be relatively long The salesperson is still tired compared with the usual time If the sales task and incentive measures are not formulated, the initiative and enthusiasm of the salesperson's work will not be high It is easy to see that no one is willing to receive customers and the reception of customers will not go all out Because people are lazy, especially when the salesperson has no pressure, they will pursue a more comfortable life Therefore, during the activity, they should create appropriate pressure on the salesperson Only when the salesperson has pressure can the implementation of the goal be achieved However, it's not enough to have task pressure alone If the sales staff get the same return as usual under the condition of greater labor intensity, even if the enthusiasm of the task sales staff can't be mobilized, it will affect the mood of the sales staff more Therefore, when there is pressure, there should be a pull force to make incentive measures for the sales staff to achieve their goals In the case of multiple stores, sub teams should formulate tasks and incentives, and form a competition mechanism between teams to maximize their potential Sixth: establish a good supervision and follow-up mechanism After the mobilization meeting, the corresponding work is also arranged It is not certain that the sales staff will carry out according to the requirements of the arrangement Therefore, it is necessary to subdivide the target tasks into specific people and specific time periods, timely follow up the implementation of the tasks, and supervise and check whether the work to be carried out is advancing according to the requirements In case of any deviation in the implementation process, the causes shall be found and corrected in time The individuals and teams who have achieved good goals during the implementation period shall be rewarded in time, set an example in time, create a good competitive link to stimulate the wolf nature of the team, and ensure that the implementation of the activities is complete For a seemingly simple promotion activity, if the above core key points cannot be well operated and well connected, but only one link in the whole process is well operated, the final effect of the activity will be discounted, so it is necessary to systematically connect each link under the premise of doing well in each link, and we believe that the activity will achieve good results It is imperative to strengthen the relationship with consumers The four steps of "Star" marketing of coating enterprises are similar information Diatom mud 3.15 activity - blue sky dolphin diatom mud quality refresh action in March Coating marketing: Fan marketing makes brand an idol Coating marketing: how to deal with the off-season of marketing when coating agents join in Brands and stores become two major concerns of jade paint dealers in 2017! 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