Marketing: six values that management consultation can bring to coating enterprises

Core tip: in the process of domestic consulting industry moving towards industry and professional segmentation, those who have been engaged in several projects of management consulting and counseling for coating enterprises will often be asked such questions by coating entrepreneurs when communicating with coating entrepreneurs in the early stage, "if we do consulting and counseling for coating enterprises, how much value can we bring?" Some coating entrepreneurs will directly ask, "how much sales growth and profit growth can be brought to the company directly after consulting and counseling?" In contact with the manager of small and medium-sized coating enterprises Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: in the process of domestic consulting industry moving towards industry and professional segmentation, those who have been engaged in several projects of management consulting and counseling of coating enterprises will often be asked such questions by coating entrepreneurs when communicating with coating entrepreneurs in the early stage, "how much value can we bring to our coating enterprises after consulting and counseling?" Some coating entrepreneurs will directly ask, "how much sales growth and profit growth can be brought to the company directly after consulting and counseling?" In contact with the manager of small and medium-sized coating enterprises, after several times of such problems, management consulting can not guarantee how much sales growth can be brought to the coating enterprises However, if management consulting is conducted, it will definitely achieve the previously identified effect The management consultation of coating enterprises is just like building factories, renting offices, building management teams and recruiting employees It is an investment necessary for coating enterprises to carry out business activities Of course, it is necessary to choose systematic guidance, combine the actual procedures, standards and specifications of coating enterprises, and finally refine the system construction of several levels, step by step, step by step All aspects of coating enterprise management have been improved However, in terms of upgrading the management of coating enterprises, there are few coating entrepreneurs in terms of investment, and most coating entrepreneurs tend to view management consulting with an immediately effective intellectual consumption psychology If so, it is the same as some consulting and counseling models and results in previous years The general manager of the coating enterprise also believes that all the responsibilities after cooperation with the consulting company are the responsibilities of the consulting teachers In fact, this psychological starting point is a wrong idea Because of the experience summed up by several years of consulting and counseling, the following aspects are indispensable for a successful project First, the consulting teachers must have rich professional knowledge of management, second After the project cooperation between the two sides, they should be fully supported by the general manager of the coating enterprise Thirdly, in the process of project guidance, they should fully cooperate with the head of the Department and finally participate in the implementation of the project The above four points are the important factors to ensure the success of the management consulting project of the coating enterprise If the general manager of the coating enterprise is eager for quick success and instant profit as mentioned above, it is also one of the reasons why many small and medium-sized coating enterprises fail to do consulting and counseling, and also an important reason why they cannot develop healthily What is the value of management consultation for coating enterprises? 1、 The change of mental model (thought inspiration) people's mental model (thought) reflects a kind of understanding of things It must be admitted that because everyone's experience is limited and knowledge is limited, everyone has blind spots and misunderstandings in understanding things The so-called skill industry has its own specialty, and it has its own order to hear the Tao As an expert in management, the mind (thought) of management consultant is not only based on knowledge learning, but also on the study of the success and failure lessons of many coating enterprises It can't be said that there are no blind spots and misunderstandings in the management of management consultants, but their ideas are enlightening to paint entrepreneurs Only when ideas are exchanged and shared can great energy be generated Only when the energy is exerted can there be a connection Maybe a small thought flash point of management consultant can light up the treasure of coating entrepreneur's thought and bring huge benefits to coating enterprise management 2、 As a management consultant, one of the core abilities of practical problem-solving is that it is very logical and good at analyzing problems Through the in-depth analysis of the problems, the management consultant finds out the causes of the problems, as well as the logical relationship between the causes and the reasons behind the events, so as to establish a problem analysis and solution system The establishment of the problem system helps the coating entrepreneurs to see the essence, importance and background of the problem clearly, so as to find the way to solve the problem Even if some problems can't be solved immediately, the management consultant will help the coating entrepreneurs to understand the existing problems of the coating enterprises from a new perspective, and put forward the steps and systematic ideas to solve the problems 3、 Frankly speaking, there are not many small and medium-sized coating entrepreneurs who can design their own management system, or they do not have such knowledge structure; or they have such ability, because of the limited time, their hearts can not calm down Paint entrepreneurs may have some advanced management concepts and methods, but to establish a management system, they need to calm down, seriously think about how to realize the overall operation of paint enterprises, how to ensure the high quality and efficiency of each operation link, and make these thoughts written, systematic and refined It can be said that this is a very challenging and difficult system management work In order to solve the problem of establishing the management system of coating enterprises, some coating enterprises have introduced airborne professional managers at a high cost, hoping that airborne professional managers can borrow the successful experience of other coating enterprises for their own use It should be said that the airborne professional manager plays a great role in promoting the systematic and refined management of Chinese coating enterprises However, the professional level of airborne professional managers is often high, but due to the different scale of coating enterprises, there should be different management modes, and the reason why they are not satisfied with the local conditions, etc., or once they become a part of coating enterprises and a part of a certain department, they will often get tangled up because of various interest relations, and the systematic and precise degree of their management system design will be discounted Finally, both sides were injured and ended As a third party, the management consultant has no direct interest relationship with the directors of various departments of the coating enterprise What the third party says, whether it is the middle-level management of the coating enterprise or the grass-roots implementation, will listen carefully, because in the absence of any conflict of interest, it can bring value to them, and it can also be completely guided by the maximization of the value of the coating enterprise To analyze, design and reengineer the management system of the coating enterprise systematically, to combine the actual operation of the coating enterprise, and to implement it completely 4、 Problem insight and analysis The value of management consultants lies in their unique insight into the problems of paint enterprises They can not only see the existing problems of paint enterprises, but also understand what problems may happen to paint enterprises with the development of paint enterprises, and put forward countermeasures for paint entrepreneurs However, many paint entrepreneurs often have such situations: in adversity, they can't see the hope We can't see the crisis when we are in a favorable situation, and we can't tell which opportunities are and which may be traps and threats in the face of market changes Through the comprehensive investigation of the paint enterprise system by the management consultants, they can analyze the advantages, disadvantages, opportunities and threats of the paint enterprise through the relevant data, and then put forward the appropriate solutions for the development of the paint enterprise, so as to really protect the paint enterprise, so that the paint entrepreneurs can keep a clear understanding of the development of the paint enterprise, avoid detours and waste Resources 5、 Through analysis, it is found that the biggest cost of small and medium-sized coating enterprises is communication, and they have not found the root cause of the problem after communication in the original way, let alone to solve the problem Many problems in small and medium-sized coating enterprises are often caused by inadequate communication The problem of poor communication is often due to the fact that it is difficult for us to communicate openly and honestly It is the principle of many people to avoid problems As a result, paint entrepreneurs don't know what the manager's real ideas are, managers don't know what the employees think, and employees don't tell the boss what their real ideas are Because the communication is not in place, some problems of the coating enterprises are worsened, and the relationship between people is tense, which causes great potential waste or loss to the coating enterprises For the management consultant, as an "outsider", in line with the principle of keeping secrets for the coached coating enterprise and for each employee of the coating enterprise, it can fully grasp the real ideas of each employee, become a bridge and link between the boss and employees, and then enhance the team atmosphere, cohesion and centripetal force of the coating enterprise through efficient communication 6、 Talent echelon construction Because counseling is a systematic project, of course, it also needs a process It's also a process for tutors to spread management ideas and methods It's also a mirror for every manager and every employee to know their own work shortage Only in this way can managers and employees see their own situation clearly and realize their own deficiencies in many aspects, Then through the system analysis, according to the layout of the class to clear the direction of future improvement process The consulting plan submitted by the management consultant for the coating enterprise may play a phased role in the coating enterprise, but the thought and solution of the management consultant will have a profound impact on the coating enterprise and serve as the foundation for guiding the healthy development of the coating enterprise As a coating entrepreneur, we should fully understand the value of modern management consulting At the beginning of cooperation with consulting companies, besides clarifying our own needs and expectations, and through the systematic research and analysis of the coating enterprises by consulting experts, we should arrange step-by-step counseling work in combination with the actual situation of the coating enterprises and the ideas of coating entrepreneurs, so that everyone is easy to accept , the role of mentoring will obviously achieve the role of paint entrepreneurs As a consulting company, we should be clear about what the value created for the coating enterprises through our own professional level is reflected in, so as to better serve the coating enterprises and win the higher recognition and respect of the coating entrepreneurs Only through such cooperation, can we really achieve the above value for the coating enterprises,