Marketing: small and medium-sized coating enterprises that cannot sell their products should wake up

Core tip: for a small and medium-sized coating enterprise, due to the limited strength, on the capital, technology and strength, small and medium-sized coating enterprises can not be compared with large-scale coating enterprises, but they also need to survive, develop and benefit Therefore, they are all cautious and afraid of taking risks It is emphasized that whether the use of money is in place, whether the input-output ratio is reasonable, and whether it is profitable after a period of time In today's highly homogeneous products, the competition between enterprises is the competition of marketing in the final analysis Whether we can get the maximum effect with the lowest investment is the enterprise Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: for a small and medium-sized paint enterprise, due to the limited strength, on the capital, technology, strength, small and medium-sized paint enterprises and large-scale paint enterprises can not be compared, but they also have to survive, to develop, to benefit Therefore, they are all cautious and afraid of taking risks It is emphasized that whether the use of money is in place, whether the input-output ratio is reasonable, and whether it is profitable after a period of time In today's highly homogeneous products, the competition between enterprises is the competition of marketing in the final analysis Whether we can get the maximum effect with the lowest investment is the real thing that enterprises should compete with each other, and is also the most important thing for small and medium-sized coating enterprises It has to be mentioned that planning, in today's society, a good marketing planning is not to let the enterprise invest money blindly, but to know how to integrate resources to play the maximum effectiveness It should be said that many small and medium-sized coating enterprises have not realized the importance of marketing planning, but just blindly produce and reproduce, but if there is no sales after production, what's the use? An enterprise without the concept of enterprise planning, especially the small and medium-sized coating enterprises is very difficult to stand on the market The core of business planning is to determine the strategic planning of the enterprise and develop the tactical marketing according to the positioning Strategic planning requires enterprises to make clear their advantages, disadvantages, opportunities and threats, and then determine the development direction and competitive strategy of the enterprise It is necessary to have clear enterprise planning, which is better to be a chicken head, not a chicken tail, rather a chicken tail, not a chicken head, whether to fight at the weakness of the opponent, or against the opponent, whether to pursue short-term profits or care about long-term development Under the guidance of the strategic framework, products, prices, channels, promotions and other basic strategies can be solved When enterprises carry out low-cost marketing, they have a good plan, and what they do next is the executive power of the enterprise personnel It is the creed of many enterprises to strive for efficiency in practice From the perspective of modern marketing, the marketing methods of enterprises emerge in endlessly, and with the change of market, high-level decision-making often changes rapidly, so it needs a strong executive team to implement Like Rowan, who is described in the popular American book "send a letter to Garcia", companies require every employee to have enough executive power This is also the key to the success of the enterprise But some small and medium-sized coating enterprises will say that our production capacity may be OK, but it will be difficult to find out who can give accurate planning and standard implementation We are not professionals in this field How can we know that our positioning and planning are correct? This is a real problem We should know that the success of a product and an enterprise has its specific environment, specific background and specific combination Many marketers are prone to make empirical mistakes after their success It is not in line with the law of marketing to transfer the marketing thinking of a product to another product out of context Cost marketing can be used in every detail of the operation of the enterprise's product market, so that the enterprise can show its right to speak in the market and live and develop in an honest way That's true Kung Fu Therefore, the small and medium-sized coating enterprises must emphasize the personalized positioning and differential demands in the combination of marketing methods There may be tens of millions of ways under our feet, but the most fundamental one should be to "integrate their own resources" to the best of the ability of small and medium-sized coating enterprises, and actively seek the way out for the development of enterprises according to the value-added and expanded resources In the elements of technology, capital, talent, sales network, product, brand, marketing, management level and the core competitiveness of an enterprise, you must know where your advantages are? Which social resources we can use in "policies and regulations, consumers, distributors, advertisements, retailers, media, social groups" and so on Then the enterprise resources and social resources are fully combined and used to create a characteristic, standard, win-win and operational marketing behavior This is "low cost marketing." Low cost marketing, on the premise of fully considering and avoiding market risks, is to achieve the most economic and reasonable investment and the maximum benefit return of the market This requires that enterprises can concentrate their existing resources, have insight into the market development law, and take a detailed differentiation and differentiation path according to the multiple patterns of consumption culture At the same time, through the combination of various means of publicity, accurate segmentation, in order to win the first opportunity as soon as possible, seize the market, and achieve sales There is no lack of products in this market The most important thing is whether you have unique methods I remember that I have expounded this point many times in the article Unfortunately, many bosses have many vague understandings They do not start from the market perspective and real needs, but close the door and have a serious narcissistic tendency to their own products As a result, the products produced through hard work can only be a game and a dream of self entertainment Why? In fact, it is also simple In recent years, many bosses have been proud of talking about the advantages of so-called products In my opinion, it's only persuasive product features at most It's not the same as the destructive selling points at all You need to know that the characteristics and selling points of products are different If you don't understand this point, you will suffer a lot of losses But many bosses don't know the market very well, so they often regard the characteristics of the product as the selling point At last, it's not surprising that the product has suffered Waterloo In view of this, the author believes that the first task before us is to check whether we are fully prepared for the launch of new products or investment promotion This can be seen from the following three aspects: first, where are your product selling points? This cannot be vague Frankly speaking, the specific demands and positioning of products cannot be biased The key to selling products is to sell them It's different from what you think is better than others, especially don't confuse features and selling points, which are two different things Second, whether you provide valuable market solutions, that is, how practical the relevant product profit model is In the market, only the most suitable one is the best Don't superstition or follow the so-called others to create the market Miracle XX mode, you know that's not for you It should be understood that if a product wants to avoid the red sea of brutal fighting, integration of resources is the basis, and how to activate is the basis Key words of « 12 »: coating enterprise oulong paint in July service upgrade coating industry "new engine" grasps the pulse of the industry, pays attention to the development of the same kind of information of the coating enterprise Huangshan pollution discharge enterprise limits production and leads to a new round of price rise of powder coating enterprise Coating enterprise quickly changes business? 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