Marketing: soft promotion, coating enterprise ing

Core tip: as an industry with low consumer concern, coatings often fail to achieve the expected effect if they adopt the transmission mode of high wind and heavy rain However, once consumers have a purchase demand, their penetration is several times higher than that of FMCG Therefore, when consumers enter the high penetration mode, how to make them see a lot of information related to paint brands on the Internet is very important With the rise of wechat, microblog and other new media, soft communication is more important, but it is not easy to do well in soft communication To do well in soft communication, we must grasp the following principles Soft transmission Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: as a low degree of consumer concern industry, if we adopt the transmission mode of storm, it often fails to achieve the expected effect However, once consumers have a purchase demand, their penetration is several times higher than that of FMCG Therefore, when consumers enter the high penetration mode, how to make them see a lot of information related to paint brands on the Internet is very important With the rise of wechat, microblog and other new media, soft communication is more important, but it is not easy to do well in soft communication To do well in soft communication, we must grasp the following principles Soft communication must be combined with the core idea of brand Soft communication is an important tool to show brand soft power, mainly through some brand stories, decoration diary, after-sales service, sales process and other story records for brand communication The mode of communication is more human than that of hard Guang As a coating brand, it must have its core positioning Generally speaking, soft communication should be strongly related to the core positioning of the brand Through continuous communication, the core idea of the brand should be repeatedly narrated, so as to leave a certain brand memory for consumers, and the brand can be associated at the first time when consumers have consumer demand According to the editor, soft communication needs to pay attention to readability The fundamental difference between soft communication and hard communication is that soft communication has an affinity that hard communication does not have Compared with the forced communication of hard and wide, the soft communication is mostly based on stories, which makes consumers willing to read The most important thing here is the description of soft content If the soft content is based on the real feelings of consumers and the brand factors are embedded in it, this kind of information is often more attractive to consumers Soft communication should have multiple forms of link window With the rise of new media marketing tools, the access window of communication is very important For example, recently you from the stars successfully used the app fixed-point links, pushed according to the individual needs of each consumer, and won a very high viewing rate, which to a certain extent shows the importance of communication links At present, wechat is changing people's reading habits, and the "handedness" has become the name of modern youth In this case, although the soft communication of paint brand is published on some industry websites, official websites and even print media, if there is no diffusion communication of mobile Internet technology, its effect will be greatly reduced Therefore, no matter how attractive the soft media content is, it is also necessary to achieve a wider range of brand diffusion through these new media Key words: why is "Chenyang water property" popular in 2014 two sessions of coating soft promotion? Heze, Shandong province implements green building labeling, and the completion of the construction filing needs to be in accordance with the provisions of similar information Why is jade paint more suitable for home decoration? rational! • fraud? Or marketing? Luo Yixiao event in the paint industry · home decoration new paint net jade paint, beautiful and healthy visible · four new buildings and prefabricated buildings launched in spring at Beijing old national exhibition · December 1, these things you don't know are losses! Tailai paint held a meeting on strengthening safety management in production Zhu Houju: the 13th five year plan of paint should make a leap from quantity to quality Hualong paint participated in the formulation of the national standard of interior wall paint for children's room decoration It turns out that you are such a cabaret: the national standard of children's paint has passed the examination Jade paint should enlarge the pollution of home decoration and attract the home of paint to focus on paint, News and coating of diatom mud, paint coating, coating process, fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,