Marketing: Some Thoughts on the development of representative private coating enterprises

Core tip: it's not clear whether you still remember the article "if China Resources is merged" This article was published when the merger and acquisition of China Resources was not clear, which caused a little shock in the industry It is an era of rational analysis of the development of enterprises in the local industry and a round of extensive discussion on the way out of national brands Recently, the industry began to spread the news that Jiabaoli might be merged Therefore, in the current environment, it is necessary to study the outlet of representative private companies 1 It still needs to be recalled that when the article about the merger and acquisition of China Resources was published, Southern Metropolis Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: it's not clear whether you still remember the article "if China Resources is merged" This article was published when the merger and acquisition of China Resources is not clear, which really caused a little shock in the industry It is a time when the local industry has a rational analysis on the development of enterprises, and also a round of extensive discussion on the way out of national brands Recently, the industry began to spread the news that Jiabaoli might be merged Therefore, in the current environment, it is necessary to study the outlet of representative private companies 1 I still need to remember that when I just published the article about the merger and acquisition of China Resources, a reporter from Southern Metropolis Daily asked me about my opinion on "whether the national paint brand can continue to develop" Later, in the article he published, the reporter said out of context that I was pessimistic about this view - "I think it will be difficult to see national brands in five years" In fact, the original saying is "maybe we will never see national brands that can compete with transnational brands in five years, if there are any, it is absolutely a miracle." Compared with now, I think I was too real and hurt many people's feelings, and that reporter is ridiculous After all, China Resources has become a thing of the past, although she is still happy to say that she is a national brand As for the non-national brands, in fact, they do not match the real concerns of the working masses Some people say that China Resources is hypocritical I thought so at first, but later, I think that China Resources is real, because at least she shows her hypocrisy earlier and real What about the rest of us? Since 2006, we have naturally turned our attention to those local industry leaders outside China Resources, focusing on what kind of development path they will choose and whether they will eventually go to China Resources Because although China's paint market is promising, but after all, it has entered a period of transnational integration, and our local enterprises have not really grown up I remember that some media also asked about how to treat Carpoly The media said that she was very calm, which seems to be in line with his characteristics After all, the top level is a teacher Although she does not continue to teach in the classroom, she is not teaching enterprises But I personally think it's hard for cabaret to be calm On the one hand, they have always supported the "Westernization Movement" On the other hand, they have never ruled out the option of merger and acquisition On the other hand, they have learned from history under the current system 2 If it is not successful, Cheng Ren objectively said that the merger and acquisition of China Resources has a great impact on the development of the local industry, and has also actively promoted our exploration of the future of the enterprise, such as listing, which began to appear after this time Jiabaoli, meitushi, sanjeshu, zhanchen, badshi, changrunfa, etc are not willing to lag behind They have put forward the listing path and put it into plan and practice Unfortunately, at present, this road is not only dangerous, but also not completely suitable for these enterprises I think that although there are external reasons why heaven is not beautiful, it is mainly internal reasons Let's not talk about it in detail, so that we don't say that I only know whether to expose or sprinkle salt on the wound, or let them continue to cover themselves As the old saying goes, "if you don't succeed, you will become benevolent." before, you didn't think deeply about it Now, if you think about it carefully, it's really biased It's good to have the will to vote, but why do you have to pursue the so-called success or benevolence Even if the Confucians want to go to Chengren, the problem is that they also force everyone to go to Chengren, making everyone go to a very rational and perfect goal Now many business owners compare themselves with or are called Confucians I want to say that this kind of organization does not belong to any one person, nor is it different from any one person It can really develop forever Therefore, why should we use the impetuous so-called success to measure, and why should we use the way of predicated benevolence to finish In China's business world, there has always been a saying that going public is not a way to return There are many real business cases that fail or even fall quickly because of going public, or rise again without mentioning the word "going public" However, it seems that we are only willing to pay attention to a few so-called successful cases Recently, I have been thinking about whether the local representative enterprises in these industries will also have the idea of benevolence if they fail to be listed I dare not say absolutely, dare not say all, but think very likely It's hard to say that some of them have been ready for Chengren for a long time Otherwise, they will not go all the way to the ocean, but they will have green cards of other countries in their pockets Moreover, I think the family business of these representative enterprises is not very small, so naturally they should be prepared for this But today's choice of Chengren is quite different from that of the previous two thousand years Before, it was an agricultural society, a rational ethical society, and now it is a commercial society, a rational market society The market society tends to exert its power outwards, and pays attention to both groups and individuals Of course, the ultimate emphasis is on the real business interests, rather than the pursuit of the Confucian family ethics society Therefore, the current environment for business owners, M & a type of sale naturally becomes the best choice for Chengren And this is exactly in line with the willingness of foreign enterprises to enter the Chinese market Sometimes I even feel that foreigners have more confidence in the Chinese market than ourselves From the perspective of the development process of the representative private Tu enterprises, they have shown a very open attitude towards the "Westernization Movement" Of course, as for what medicine you sell in hululi, due to the different actual conditions of each family, it remains to be further observed 3 Because of the influence of traditional culture in the past two thousand years and the beginning of marketization, it is not easy for Chinese groups to form No wonder many people tell me that their enterprises only serve someone I don't think it's wrong for individuals In the early stage of marketization, personal value should also be highlighted However, subject to the system, our business owners can't mention it, and it's inconvenient to mention it It's reason, not reason In my opinion, if the M & A becomes benevolent due to the failure of listing, it is not very embarrassing in essence for the owner of the enterprise, but it inevitably seems a bit awkward for the employees Many business owners will show that the future of employees is a very important consideration when they are interviewed But I secretly thought, do employees have a future only if they follow you? Is it the real future for employees to follow you? When your interests conflict with those of your employees, will you protect them? Do you really share the value of your business with your employees? This is not the heart of a villain to the belly of a gentleman Of course, I do not rule out the ambivalence of business owners On the one hand, I am bound by the rational family ethics - the idea of love and righteousness, and on the other hand, I am influenced by the rational commercial competition - the physical trend of thought of modern marketization Therefore, they choose to go to the stock market one after another, because the stock market can achieve both success and benevolence, but this is only a rational event with a very small probability after all It is not worth advocating that the ancients become benevolent if they are not successful, and it is not worth appreciating if they are not listed, but they must have their own deep internal causes In contrast, there is no doubt that modern people are more realistic and rational than their predecessors after all We are no longer blindly striving for rationality or even fighting with rationality Success or benevolence The key is that we have entered the era of reason from reason, such as China Resources, or Gabrielle, and the following representatives The connotation and popularity of coating brand for the development of coating industry how to save the same kind of information for the cold enterprises in the home decoration market? The model of Sam's member store for coating enterprises to learn from? The perfection of coating after-sales service, and the deep feelings of consumers or "buyers"? How can small and medium-sized coating enterprises borrow the power of Spring Festival holiday consumption? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,