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    Home > Coatings News > Paints and Coatings Market > Marketing: "South Orange is not North orange" manufacturers how to do a good job of "business introduction"

    Marketing: "South Orange is not North orange" manufacturers how to do a good job of "business introduction"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: nanjubeizhi, this idiom is very familiar to all of us It means that when one plant in the south arrives in the north, it will become another plant due to its defiance of water and soil This idiom explains that one side of soil and water nourishes the other side of people If they move their nest, they may be totally different Now many manufacturers' channels are made up of distributors One of the biggest reasons why dealers are chosen instead of being sent by the manufacturers themselves is that the nature of dealers determines that the vast majority of dealers are local people who run local businesses This is the core resource that manufacturers rely on distributors Because it's local, and Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: nanjubeizhi, this idiom is very familiar to all of us It means that when a plant in the south arrives in the north, it will become another plant because it does not agree with the soil and water This idiom explains that one side of soil and water nourishes the other side of people If they move their nest, they may be totally different Now many manufacturers' channels are made up of distributors One of the biggest reasons why dealers are chosen instead of being sent by the manufacturers themselves is that the nature of dealers determines that the vast majority of dealers are local people who run local businesses This is the core resource that manufacturers rely on distributors Because it's local people, doing business in the local area, being familiar with the local customs, the local market environment, the network of people that has been built for many years, doing things, relatively smooth wind and water, these are the resources that can be used by the manufacturer These resources can't be solved and copied by the manufacturer's own personnel in a short period of time The dealers that local people do business in other places are in the absolute minority of Chinese dealers Although there are also successful cases, there are very few Just as the above idiom goes, if a dealer does business in another place, it's nanjubeizhi It can't be changed In some cases, the manufacturer will take the initiative to ask and attract local dealers to do business in other places, which is called "leading business" by the manufacturer Generally speaking, when a manufacturer acts as an inducer, it guides the dealers in the good places to the bad ones There are three situations in which manufacturers take the initiative to introduce suppliers The first is to introduce dealers to the blank market As the manufacturer's sales network is not perfect, the manufacturer will give certain preferential policies and market commitments to make good dealers go to other blank areas to be dealers In this case, the manufacturer is very willing to do it After all, it is also empty To find a new business is better than to introduce an old one who knows the root of the manufacturer The manufacturer has a higher grasp of the new market Dealers also welcome this approach After all, it is to expand their own territory without historical burden It is relatively smooth to start A piece of white paper is easy to draw after all As long as the manufacturer and the dealer negotiate the conditions, this kind of business introduction generally will not have too big a problem The second is to introduce dealers to the old market Most of the old market is the poor operation of the original dealers The manufacturers are dissatisfied with the original dealers and take the initiative to cut down the area of the original dealers Most of these old markets are the mess left by the original dealers It is difficult for manufacturers to recruit new merchants, and it is not easy to recruit a qualified new merchant After all, the mess market has higher requirements for dealers' management ability than the blank market At this time, the manufacturer will take the initiative to find an old dealer in a good area to accept this mess, and the probability of success will be higher than that of a new one In this case, the manufacturers should do the following: first, deal with the mess left by the original dealers, do a good job of finishing and "wiping the bottom", and try to reduce the trouble of taking over the old merchants; second, give the old merchants a certain period of "rest" time, and the manufacturers should not rush to fight for food 1 2 on the next page, is there any "secret collection" in the marketing of "six monsters" in Chinese enterprises? Similar information and models for coating enterprises to learn from: Sam ' Coating marketing: not all coating products are suitable for holiday marketing, experiential marketing mode ------ you price it, micro marketing opens the era of precision marketing, coating enterprise culture, focusing on thinking, eight strategies of coating enterprise network marketing, coating home is focused on coating, diatom mud, paint coating, coating technology, fire retardant coating news information and coating, diatom mud, Paint coating, coating process, decoration knowledge and decoration effect drawing of fire retardant coating,
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