Marketing: strategies for furniture enterprises to better cooperate with group buying websites

Core tip: at present, more and more furniture enterprises are cooperating with group buying websites However, due to the low entry threshold and different development level of group buying websites, and some problems of furniture manufacturers themselves, there are many problems in group buying of furniture: for example, the quality of group buying products is uneven, the after-sales service is not perfect, consumers can not get real benefits, and so on All of these affect the image and reputation of group buying websites and furniture enterprises There are also some furniture enterprises, such as Qumei furniture in the finished furniture, which have made good cooperation with the group buying website Using the group buying mode, they have well publicized the public Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: at present, more and more furniture enterprises are cooperating with group buying websites However, due to the low entry threshold and different development level of group buying websites, and some problems of furniture manufacturers themselves, there are many problems in group buying of furniture: for example, the quality of group buying products is uneven, the after-sales service is not perfect, consumers can not get real benefits, and so on All of these affect the image and reputation of group buying websites and furniture enterprises There are also some furniture enterprises, such as Qumei furniture in the finished furniture, which have made good cooperation with the group buying website Using the group buying mode, they have well publicized the company's brand and image and promoted the sales of the company's products So, what do they do? Question: there are a large number of group buying websites, and there are different countermeasures: how to choose the more powerful group buying websites to cooperate with so many group buying websites that appear all of a sudden, how can the customized furniture enterprises choose the partners? "It's better to choose those group buying websites with strong strength, such as those with some experience in service guarantee, marketing and organizational experience." For example, Qumei furniture, which has set a record in online group buying sales, chose to cooperate with Taobao Mall Furniture enterprises should choose group buying websites with great strength and certain influence for cooperation: the quality of furniture products provided by group buying websites varies from good to bad Some friends who have participated in the furniture group buying meeting may encounter such situations: the furniture products advertised on the group buying website have good appearance and quality But when you get the product or go to the group buying meeting, the furniture you buy may not be the one advertised on the original website Maybe the board has changed from grade E1 to grade E2, the solid wood has become the solid wood veneer, and the hardware has changed from the famous brand to the general brand "It makes me feel cheated." Some consumers said The quality of furniture products provided by group buying websites is different: the after-sales service of furniture products ordered by group buying websites can not be guaranteed countermeasures: to provide good after-sales service for consumers without discrimination; another problem widely criticized by consumers is that the after-sales service of products can not be well guaranteed Some consumers said that although the price of furniture ordered from group purchase would be much cheaper, the after-sales service has left them scratching their heads Sometimes group buying websites and furniture businesses push each other off How to solve it? Some customized furniture manufacturers say that since consumers have customized their products, they must provide them with corresponding after-sales services, whether they customize the company's products in physical stores or participate in group buying organized online Problem: consumers can't enjoy the preferential policies promised by the group buying website: the reason why consumers choose to participate in the group buying held by the website is that they can buy cheaper furniture products But as some consumers reflect, sometimes when they rush to the furniture manufacturer's group buying site, they get a reply that either the preferential products are "sold out" or they can't enjoy the price promised on the website There are also a few manufacturers that adopt the method of "light down, dark up", which does not allow the consumers who participate in group buying to get real benefits Sometimes the website and furniture enterprises promise the preferential policies, and consumers may not be able to get them Some furniture manufacturers have expressed their attitudes towards these situations "It's a very irresponsible approach." This practice not only damages the image of furniture enterprises, but also damages the new marketing mode of group buying At present, there are some problems in group buying websites in China, such as repeated construction, single model and so on How to cooperate well with group buying website and make good use of group buying mode to improve brand image and sales volume needs serious consideration and action The successful operation of Qumei furniture group buying activities has something to learn from other enterprises Sales skills improvement of salesmen: persuading customers with numbers online marketing: Interpretation and analysis of the skills of event hype information of the same kind • mode worthy of reference for paint enterprises Sam's membership store mode • after sales service of paint is optimized, and consumers or "buy" and love each other deeply • how small and medium-sized paint enterprises take advantage of Spring Festival holiday consumption • o2o or paint e-commerce another pit · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,