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    Home > Coatings News > Paints and Coatings Market > Marketing: strategies for furniture enterprises to better cooperate with group buying websites

    Marketing: strategies for furniture enterprises to better cooperate with group buying websites

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at present, more and more furniture enterprises are cooperating with group buying websites

    However, due to the low entry threshold and different development level of group buying websites, and some problems of furniture manufacturers themselves, there are many problems in group buying of furniture: for example, the quality of group buying products is uneven, the after-sales service is not perfect, consumers can not get real benefits, and so on

    All of these affect the image and reputation of group buying websites and furniture enterprises

    There are also some furniture enterprises, such as Qumei furniture in the finished furniture, which have made good cooperation with the group buying website

    Using the group buying mode, they have well publicized the public Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces

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    It is suitable for leather Paint Home News: at present, more and more furniture enterprises are cooperating with group buying websites

    However, due to the low entry threshold and different development level of group buying websites, and some problems of furniture manufacturers themselves, there are many problems in group buying of furniture: for example, the quality of group buying products is uneven, the after-sales service is not perfect, consumers can not get real benefits, and so on

    All of these affect the image and reputation of group buying websites and furniture enterprises

    There are also some furniture enterprises, such as Qumei furniture in the finished furniture, which have made good cooperation with the group buying website

    Using the group buying mode, they have well publicized the company's brand and image and promoted the sales of the company's products

    So, what do they do? Question: there are a large number of group buying websites, and there are different countermeasures: how to choose the more powerful group buying websites to cooperate with so many group buying websites that appear all of a sudden, how can the customized furniture enterprises choose the partners? "It's better to choose those group buying websites with strong strength, such as those with some experience in service guarantee, marketing and organizational experience." For example, Qumei furniture, which has set a record in online group buying sales, chose to cooperate with Taobao Mall

    Furniture enterprises should choose group buying websites with great strength and certain influence for cooperation: the quality of furniture products provided by group buying websites varies from good to bad Some friends who have participated in the furniture group buying meeting may encounter such situations: the furniture products advertised on the group buying website have good appearance and quality

    But when you get the product or go to the group buying meeting, the furniture you buy may not be the one advertised on the original website

    Maybe the board has changed from grade E1 to grade E2, the solid wood has become the solid wood veneer, and the hardware has changed from the famous brand to the general brand

    "It makes me feel cheated." Some consumers said

    The quality of furniture products provided by group buying websites is different: the after-sales service of furniture products ordered by group buying websites can not be guaranteed countermeasures: to provide good after-sales service for consumers without discrimination; another problem widely criticized by consumers is that the after-sales service of products can not be well guaranteed

    Some consumers said that although the price of furniture ordered from group purchase would be much cheaper, the after-sales service has left them scratching their heads

    Sometimes group buying websites and furniture businesses push each other off

    How to solve it? Some customized furniture manufacturers say that since consumers have customized their products, they must provide them with corresponding after-sales services, whether they customize the company's products in physical stores or participate in group buying organized online

    Problem: consumers can't enjoy the preferential policies promised by the group buying website: the reason why consumers choose to participate in the group buying held by the website is that they can buy cheaper furniture products

    But as some consumers reflect, sometimes when they rush to the furniture manufacturer's group buying site, they get a reply that either the preferential products are "sold out" or they can't enjoy the price promised on the website

    There are also a few manufacturers that adopt the method of "light down, dark up", which does not allow the consumers who participate in group buying to get real benefits

    Sometimes the website and furniture enterprises promise the preferential policies, and consumers may not be able to get them

    Some furniture manufacturers have expressed their attitudes towards these situations

    "It's a very irresponsible approach." This practice not only damages the image of furniture enterprises, but also damages the new marketing mode of group buying

    At present, there are some problems in group buying websites in China, such as repeated construction, single model and so on

    How to cooperate well with group buying website and make good use of group buying mode to improve brand image and sales volume needs serious consideration and action

    The successful operation of Qumei furniture group buying activities has something to learn from other enterprises

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