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    Home > Coatings News > Paints and Coatings Market > Marketing: suit measures to local conditions

    Marketing: suit measures to local conditions

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at the invitation of Mr Li Xiangxin, the general manager of Shenzhen Yongfa paint Co., Ltd., discuss the development of small and medium-sized coating enterprises In fact, I have been focusing on the research and development of coatings for so many years, and I have no practical experience in the development of enterprises and market development, but I have never stopped thinking about such issues Five years ago, a boss invited me to set up a paint factory together I told him that I would go to ten paint factories to set up a paint factory with him after working I don't think he could understand me at that time Every enterprise has its own way of survival, and the successful experience of every enterprise is a treasure that we can learn from Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: at the invitation of Mr Li Xiangxin, the general manager of Shenzhen Yongfa paint Co., Ltd., to explore the development of small and medium-sized paint enterprises In fact, I have been focusing on the research and development of coatings for so many years, and I have no practical experience in the development of enterprises and market development, but I have never stopped thinking about such issues Five years ago, a boss invited me to set up a paint factory together I told him that I would go to ten paint factories to set up a paint factory with him after working I don't think he could understand me at that time Every enterprise has its own way of survival, and the successful experience of every enterprise is a valuable wealth for us to learn from One of the ways to adapt to local conditions - relying on geographical advantages, the rapid development of opening up a local market can not do without the support of advantageous industries As early as the 1980s, the furniture industry in Chengdu has been the beginning of lotus In Xinfan and Longqiao areas of Xindu, with the rise of township enterprises, Xindu furniture factory has gradually emerged everywhere By the mid-1990s, the rapid growth of market demand made Xindu furniture industry develop rapidly Xindu furniture took the lead in realizing industrial production and commercialized operation in Sichuan and even the whole country, and walked out of the original production state of manual workshop Since entering the new century, with the rapid development of Chengdu furniture industry, the Chengdu government has been committed to building the largest furniture carrier in Western China, "the capital of Chinese furniture", which makes Chengdu have a brand-new city card and attract the eyes of the whole country and even the world At the same time, the pillar industries of a place also promote a number of related industries Chengdu superior coating company saw this huge market emerge at the historic moment Because Chengdu furniture factory gathered, and there are not many manufacturers of furniture paint, so since the establishment of the factory in 1997, the products of superior coating company have been in short supply The market mainly focuses on Chengdu market and develops to the surrounding market There are not many salesmen and culture, but there are certain relationships and sales channels in the local area Second, to adapt to local conditions - relying on local contacts and making full use of contact resources, Jiangsu new continent anticorrosive coating company is a good case developed by relying on geographical relations and making full use of contact resources New land company is located on the Bank of the old Yellow River Road in Xuzhou City, with a wide range of traffic, Peixian County in the north and Xiaoxian County in the East, both of which are anti-corrosion villages and famous big counties relying on anti-corrosion industry Xia XX, one of the salesmen, is a retired cadre of Agricultural Bank of Xiaoxian county There are many bosses of anti-corrosion company in the interpersonal circle They rely on these bosses to introduce the annual sales volume of more than 20 million yuan Deng XX, one of the salesmen, is from Fengxian County There are more than a dozen bosses of anti-corrosion company in the village His father is the principal, and he has a good relationship with others Through the introduction of these bosses, there are more than 20 million sales volume every year; Salesman Li XX, there is a brother who is vice mayor The development of new land coating company is very late In 2006, when the factory was built, it was just when the raw materials rose and the market competition was fierce Under such a difficult background, new land can see the resources of the surrounding anti-corrosion companies, make full use of the human relations, and successfully develop, which is really worthy of admiration! Third, depending on local conditions - relying on mountains to eat mountains, relying on large funds Hunan Taizi chemical coating Co., Ltd is a coating enterprise developed by Zoomlion group Zoomlion Heavy Industry Group is the pillar industry of Changde City There are many subordinate enterprises, including Zoomlion concrete machinery company, engineering crane company, sanitation machinery company, construction crane machinery company, pavement machinery company and Zoomlion fire protection company Machinery company, earth moving machinery company, special vehicle machinery company and so on, the paint consumption is very large, and the high-grade acrylic polyurethane Paint is the main industry, and there are not many manufacturers of industrial paint in Hunan Facing the big mountain nearby, Prince chemical holds this big customer tightly through various channels The annual sales volume of paint sold to Zoomlion alone is more than 50 million In addition to the surrounding market, the annual sales volume is easily over 100 million So if a small and medium-sized enterprise can help a large sum of money, it can develop steadily Fourth, adjust measures to local conditions - human resources are also resources Foshan Jiangshan coating Co., Ltd is located in the hometown of coatings Many resources have been divided up by large companies Guangdong's market is the most competitive in the country In order to survive in this environment, we must seize the resources that others can't see and occupy the market that others can't think of The biggest resource in the economically developed areas is human resources Every year, there is an endless stream of talents with different dreams This is an advantage that cities below the third tier do not have Jiangshan coating's boss saw this resource advantage with unique vision, and used it reasonably, which made a small enterprise develop steadily in the big market with fierce competition Jiangshan paint company needs to recruit a group of salesmen in March, June and October every year to carry out systematic training for these salesmen They are not required to make much performance in the shortest time, but they must make performance Even if they develop a customer in three or five months, they will achieve the goal Every year, there are more than 30 salespeople searching customers in the carpet style, and with the strong support of the company, they become one customer In this way, every year, the salespeople survive the fittest and go bad The excellent salespeople stay, the customers continue to increase, and the company also develops steadily To sum up, the development of small and medium-sized enterprises can not do without terminal customers, engineering or large customers For architectural coatings, I think we should focus on the development of county-level cities, because the development of real estate industry in big cities has reached a relatively saturated state, while the development of county-level cities has just started, the market is extremely broad, the market competition is not fierce, or even no competition I wonder if you will agree with me? In 2013, the rapid growth strategy of small and medium-sized paint dealers integrated marketing era, flat operation of paint market channels, similar information Analysis: problems in today's paint market Paint network marketing promotion: Forum promotion script Tips for paint enterprises to choose online investment platform Five key words of building paint brand in the Internet era • Internet marketing ideas are easy to be ignored by traditional paint enterprises • e-commerce is an opportunity for paint enterprises to build brand • digital era: spring and winter decoration of content marketing for paint enterprises, "heating" is a help or a hindrance? The innovation of the marketing mode of the coating enterprises and the free marketing are favored The small creativity and the huge income of the coating house are focused on the coating, diatom mud, paint coating, coating technology, the news information and coating of the fireproof coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of the fireproof coating,
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