Marketing: Ten marketing methods for paint enterprises to do well in rural market

Core tip: since the reform and opening up, with the development of China's rural economy and the improvement of farmers' living standards, the search for coating products is growing How to sell the coating products to the countryside, how to send the coating products to the countryside, and how to spread the coating brand to the countryside are the problems that the modern coating marketing communicators need to think about The vast rural market, but how to open the rural market, is a headache for paint dealers The key to any product marketing lies in the strategy The strategy is right Next, there are problems in operation, product transportation, payment for goods, after-sales service and advertising Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: since the reform and opening up, with the development of China's rural economy and the improvement of farmers' living standards, the search for paint products is growing How to sell the coating products to the countryside, how to send the coating products to the countryside, and how to spread the coating brand to the countryside are the problems that the modern coating marketing communicators need to think about The vast rural market, but how to open the rural market, is a headache for paint dealers To do any product marketing, the key lies in the strategy, the strategy is right Next is the operation problem, the product transportation problem, the payment problem, the after-sales service problem, the advertisement propaganda problem, and so on From Mao Zedong era to now, the basic form of rural areas has not changed, and the purchasing power of rural areas has been greatly improved There are actually ten ways to do a good job in rural market First, who is the right person? First of all, marketing people, people in a city go to the countryside What benefits do you think they can bring to you? No, so to be a rural market, first of all, you need to find the right local people Remember that when I was a regional manager of a certain product, I recruited the rural people among the local people Why? It takes only a week for you to understand the market in the city However, in rural areas, the area is often dozens or hundreds of times larger than that in urban areas, so rural people can be familiar with rural areas Second, some people who look for the right product series will ask, what products have been ordered by the paint manufacturers, I will sell what products No, there are too many rural customs in China's too large module countries, and the difference is too big Some paint products can be sold in the north, but not necessarily in the south The performance of coating has a great relationship with temperature and humidity, so the selection is very important Third, for so many years, the concept of a provincial city has been deeply rooted in people's hearts So has the rural area Many other towns and villages are looking at the color of the central area If there is anything popular in this central area, then it doesn't take much time to spread it from one place to another, and other towns are basically popular immediately Moreover, the central area is often controlled by two or three senior terminals, which play an important role So, to be a rural market, don't think about doing it yourself, just grasp the key stars Fourth, it's not difficult to find a reputable dealer in the rural market, especially in the 21st century However, unlike the city, the rural reputation is 100 times more important than the city In the city, one message can be transmitted ten times, while in the countryside, it is often transmitted one hundred times, faster than the telephone Because it's a daily event that people in the countryside go to the gate and gather to cool down and chat with mahjong You can't look up, but you can't look down Word of mouth is more important than anything In my hometown, people with bad reputation can only wander in the village 30 years ago Now, people with bad reputation can only go out to work far away from their hometown, or even never go back to their hometown for a lifetime Therefore, the reputation of the paint dealers is the most important If the reputation of the paint dealers in the downstream customers is not good, it is better to touch less Fifth, to find the most effective way to spread coating products into rural areas, communication is an important part From the development of product communication, China's rural communication carrier has also changed a lot Even if we look at the impact of Chinese media on rural marketing, there are only two, radio and television, and newspapers have always been the non mainstream media in rural areas After 90's, TV was the only show Since the 1990s, the role of radio has become more and more limited With the development of satellite TV, the number of channels has increased from one to two to more than ten In many provinces and cities, in rural areas, cable radio has been almost invisible and inaudible The habit of listening to radio on time every day has been abandoned in rural areas On the contrary, in urban areas, radio channels have been abandoned It has been developing rapidly, such as music platform, transportation platform, economy platform, entertainment platform, etc At the beginning of the 21st century, this phenomenon is becoming more and more obvious For example, in Zhejiang Province, more than 80% of the rural cable TV in the province has been connected in 2006 More than 30 channels are dazzling It can be imagined that the advertising effect invested by the advertising media at this time is far less than the original one Sixthly, to find a group of informants, who are more common in shopkeepers, transportation personnel, township government employees, etc who often go to the city To explore the guiding role of these people for products, we need to carry out information publicity for them and conduct information guidance around their daily life Seventh, we should often do some promotional activities Many paint dealers will think that when I do sales promotion in the city, it is easy for me to control When I go to the countryside to do sales promotion, it's only expensive, and I can't control it yet How to do this? Therefore, the promotions that can be done in urban supermarkets are not necessarily suitable for rural operations, such as extra gifts, which are likely to be cut off by shopkeepers or middlemen; however, the promotions that can be done in rural areas can certainly be done in urban supermarkets Therefore, it is an important direction to develop appropriate products for the rural market Transposition thinking, change the angle, maybe Therefore, it is helpful for rural consumers to accept and become loyal consumers to regularly and irregularly put some promotional products on the rural market, if the gift is directly added to the package and is clearly indicated on the package Eighth, it is more attractive for rural consumers to cater to the traditional rural customs during the Spring Festival and pay attention to etiquette and reciprocity Therefore, a product that can be consumed at ordinary times or at festivals has face The most effective way is to integrate the product features into the festival atmosphere during the festival, which is the most appropriate Therefore, at the time of the festival, the paint products can be made more festive, and the gifts of the products can be increased to become the main characters of the festival, such as couplets, red envelopes, New Year pictures, etc Ninth, don't go on the Shanzhai road The Shanzhai paint products were called fake and shoddy products ten years ago The rural people suffered the most Now, the purchasing power of the rural areas has increased, and they don't buy such products anymore Therefore, don't take some Shanzhai paint products and defective products to deal with the rural consumers Tenth, we should not ask for huge profits We must do rural market in a long run We should never ask for huge profits This is not feasible I don't mean the high retail price of products, but the gross profit Cost performance is the only principle of rural market If we sell the profiteering products to the most remote mountain village, we will lose our reputation and burn ourselves Profiteering in rural areas only a short-term fluke, paint brands want to long-term management of the rural market, we must be long-term The marketing of coating industry products should break away from the misunderstanding of fast marketing theory The product varieties of coating enterprises should be enriched and the risks of single products should be reduced What is the "show" of coating enterprises in exhibition marketing? 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