Marketing: the admonition to the owners of paint industry

Core tip: if you do consultation, you will inevitably attract flowers and butterflies Recently, during the on-site service of Zhangjiagang project, I have received a call from the industry, inviting me to visit the factory, so-called pulse check To be honest, consultants are not doctors after all, and doctors can't bring back the dead At this time of industry development, we are deeply under pressure for such an invitation Because our enterprise obviously knows that it is ill, and it is not light, and it can't be solved by internal forces Otherwise, according to the treatment methods of our industry, we can't find outsiders to mix in We've been holding on Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: do on the consultation, it is inevitable to attract flowers and butterflies Recently, during the on-site service of Zhangjiagang project, I have received a call from the industry, inviting me to visit the factory, so-called pulse check To be honest, consultants are not doctors after all, and doctors can't bring back the dead At this time of industry development, we are deeply under pressure for such an invitation Because our enterprise obviously knows that it is ill, and it is not light, and it can't be solved by internal forces Otherwise, according to the treatment methods of our industry, we can't find outsiders to mix in We always insist on not going, which seems to be in line with the characteristics of our lofty aspirations But we can't exclude people from thousands of miles Moreover, we are still entrepreneurs worth tens of millions or even hundreds of millions Therefore, we have to receive them, whether they come here on their own initiative or take the opportunity to meet them Just as soon as we put down our shelves and sit down, there is not much to talk about Obviously, business owners are aware of the root of the problem, and we have our own judgment At present, the development problems faced by the coating industry are not only reflected in which one or several enterprises, but also the common problems of industry development that the whole industry needs to face together Therefore, for those entrepreneurs who have been used to looking at enterprise development from their own point of view rather than from the perspective of the industry, there is still a long way to go to really recognize the problem and make real changes, although we have made a lot of progress Of course, I've understood it for a long time, and I'm afraid I still don't understand what I don't understand - I don't think they will make any improvement or change, what they want is improvement, although history has repeatedly proved that improvement is not good enough So they came to us in a daze We are well aware of the purpose of their trip, so as mentioned above, we can only treat others in their own way Don't blame us First, our ability level is limited Second, I think it's the "paint marketing bullshit" that I once wrote We are used to setting up sets It's the same for customers, employees and even partners We don't think about removing sets at all What we advocate is self-interest marketing Therefore, we define our consultation as "consultation is not deception, we stick to integrity" Although we are closest to you and see further than you, we will stick to if you are the one, and we don't want to waste both sides' time At present, the disease of the industry is manifested in confusion It seems that everyone does not know why or where to go I still insist that the root lies in our lack of thinking, responsibility and innovation We are used to quick success and instant profit, we have no strategy, we close the door to expect unique stunts, we turn strategy into trick, we are used to trick to win, and we are proud of it Therefore, it's too late for most enterprises to talk about how to solve the confusion This is a big truth that we didn't want to hear It's not that there is no opportunity, but few of us have retained the passion and courage of the early stage of entrepreneurship, and can afford to seize the opportunity cost Of course, the more backward, the higher the opportunity cost Therefore, for some enterprises, a reasonable exit mechanism should also be put on the agenda However, we are not willing If so, let's really ask ourselves: do we have the courage to deny ourselves? Do we have the courage to lose the present for the future? Can our business afford it? Where is the good medicine to solve the confusion? At this point, I think many bosses like and are afraid of consulting Therefore, they always say that consultation should be linked with actual performance, so-called no rabbit, no infanticide I can understand and have no objection to such a view, but I will not accept it The key lies in the different recognition standards of performance between the two sides I have always firmly believed that it is not necessary to run a business with the selfish mentality of "the other party pays to me first, then I can pay to him" It must be unpopular - is the other party a fool? Are you smart? Since pay, how to talk about return When it comes to returns, I advise you not to pay Everyone's understanding of pay and return is different Moreover, there is not an inevitable equation between the two Even if there is a return for the third pay, the return is lagging behind As for how long the lag is, I don't think the immortals are sure We don't want to cheat, let alone become a CN consulting company, saying that we can make "tigers fly." Don't let the tiger fly He can fly by himself I think if he can fly, can he still do the dirty work of consulting? I don't understand that it's just cheating We don't have that ability We never dare to dream of that ability We just hope that we can better promote everyone's healthy walking in the world in the honest way we stick to It's the hardest thing to do every day! The top ten data and ten phenomena of interactive marketing of "5C new life" created by the white bamboo charcoal health paint of Maxus revealed the same kind of information The peak season of jade paint marketing is coming, and the coating enterprises need to prepare for the battle in advance How can jade paint enterprises do a good job in marketing, and the content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,