Marketing: the application of event marketing in paint industry from the perspective of "drinking paint"

Core tip: event marketing refers to the means and ways for enterprises to attract the interest and attention of the media, social groups and consumers through planning, organizing and using people or events with news value, social influence and celebrity effect, so as to improve the popularity and reputation of enterprises or products, establish a good brand image and ultimately promote the sales of products or services 。 In the paint industry, the case of Fuya paint becoming famous after drinking can be regarded as the classic of event marketing, which not only caused strong repercussions at home and abroad, but also set off the brand of the enterprise, and was imitated by many paint enterprises Up to now, there are still "drinking paint & R" Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: The so-called event marketing refers to the means and ways for enterprises to attract the interest and attention of the media, social groups and consumers by planning, organizing and using people or events with news value, social influence and celebrity effect, so as to improve the popularity and reputation of enterprises or products, establish a good brand image and ultimately promote the sales of products or services In the paint industry, the case of Fuya paint becoming famous after drinking can be regarded as the classic of event marketing, which not only caused strong repercussions at home and abroad, hit the corporate brand, but also was imitated by many paint enterprises, so far, there are still frequent "drinking paint" events It can be seen from this that event marketing has the characteristics of wide audience, strong suddenness, making the information reach the maximum and optimal effect in a short time, and saving a lot of publicity costs for enterprises Therefore, event marketing has become a popular means of public relations communication and marketing at home and abroad in recent years Event marketing has four characteristics, that is, importance, proximity, significance and interest If paint enterprises want to make good use of event marketing, they must pay attention to these four points Some insiders pointed out that in event marketing, it is a very important step to analyze the positioning of enterprises and products, and also the first step to be taken seriously in event marketing For coating enterprises, it's relatively simple to make an event a news, but we can't ignore our own product positioning and corporate image, and we can't go into the misunderstanding of creating news for the sake of creating effect, and the effect may be negative, which is not worth the loss There are three kinds of entry points of event marketing: public welfare, focus and crisis At present, many coating enterprises have carried out a series of activities by focusing on public welfare For example, the activities of "protecting mother river" by artists, the activities of "planting trees for love" by jialish, the activities of "coloring for love" by founding a state, etc Therefore, when using event marketing strategy, coating enterprises need to choose the right entry point according to their own actual situation, keep consistent with the corporate image, and finally achieve the effect of integrating news effect, advertising effect, public relations, image communication and customer relations Solve the crisis - turn negative news of coatings to neutral reports five major asymmetries test the balance of enterprises similar information coating marketing: the way of crazy marketing of water-based Ketian coating marketing: who are the winners of "double 11" global shopping trend e-commerce? Coating marketing in this way, you will get more The era of micro film new media is coming, and pattern marketing of coating enterprises is starting Direct attack on the three challenges of future coating marketing • coating marketing: the "reward marketing" that the whole people are playing in 2015's "double 11" activity of coating enterprises is the first to watch, duluxi and Chenyang are competing for the first to launch • Tencent Marketing Award is issued, blasting out the new trend of future marketing development • coating marketing: see how Huawei goes abroad to become China's intelligent machine • More than 40000 people have been insured in four days since the launch of Furen Insurance - the demand equals to that of market coatings The home focuses on coatings, diatom mud, paint coating, coating technology, news information and coatings of fireproof coatings, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fireproof coatings,