Marketing: the basic point of TV advertising of coating enterprises in the era of all media

Core tip: advertising is an economic activity, which plays a role in communicating production and marketing, promoting circulation and guiding consumption TV advertisement, like other media advertisements, has this kind of economic function, which is more obvious and prominent because of its unique advantages The first TV commercial in history was broadcast at 2:29 p.m on July 1, 1941, and baoluhua watch company purchased the 10 second period before the baseball game broadcast from wnbc TV station of NBC in New York City for 9 dollars Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: advertising is an economic activity, which plays a role in communicating production and marketing, promoting circulation and guiding consumption TV advertisement, like other media advertisements, has this kind of economic function, which is more obvious and prominent because of its unique advantages The first TV commercial in history was broadcast at 2:29 p.m on July 1, 1941, and baoluhua watch company purchased the 10 second period before the baseball game broadcast from wnbc TV station of NBC in New York City for 9 dollars Nowadays, with the rapid development of TV media, we can see all kinds of advertisements from the field of life by turning on TV In the coating industry, in order to maximize the marketing benefits, a large number of TV advertisements are also the marketing activities that many coating enterprises are keen on For example, many coating companies, such as mettux, carlis, crocodile paint, three trees, Hualong paint, etc., can see their relevant advertisements on TV, especially in recent days, Huilong paint, Lisa paint, etc have invested heavily in CCTV advertisements This also let us see the important position of TV advertisement in the marketing activities of paint enterprises However, many coating enterprises have carried out television advertising, which has not achieved the desired effect after being put into use Therefore, in addition to choosing the right media, we need the corresponding marketing strategy The following points should be paid attention to in the TV advertising of coating enterprises 1 The rationality of advertising in 2011, when the paint market was cold, under a lot of pressure at the same time, the role of the market survival of the fittest is more obvious, and the paint enterprise with brand advantage is undoubtedly the winner In the era of brand, intensive brand advertising has reached the rationality of advertising In the case of no obvious strategic errors in the advertising carrier, content, form, playing length, playing frequency and advertising period, the higher the advertising frequency, the better the effect, that is, the advertising effect is directly proportional to the advertising playing frequency However, when there are obvious errors in advertising carrier, content, form, broadcast length, broadcast frequency and advertising period, the high frequency can hardly shake the nerve sensitive points of the market 2 The continuity of advertising Although marketing and advertising can not necessarily lead to the increase of sales volume of coating enterprises, the accurate choice of advertising can not only reduce unnecessary costs, but also bring the double benefits of brand and profit to enterprises Advertising and brand need long-term and continuous investment to produce effect Consumers' purchase decisions are not short-term They need to go through the process of contact, attention, cause, understanding, acquisition, attitude change, memory and action Consumers' cognition of the brand and their next actions need constant reminders 3 Data nature of advertising The number of times, price and coverage of several channels also make some coating enterprises enter into the misunderstanding of TV advertising, neglecting the time period, seconds and cost of each broadcast The data of cost per thousand people, cost per viewpoint, total viewpoint and occupancy rate reflect the value of media to a certain extent Do not only pay attention to some surface data, which is only a quantitative test We should pay more attention to the investigation of the media constitution, such as the image of the media, the characteristics of the products, the match between the audience of the enterprise and the audience of the column, the reputation and loyalty of the column, and the influence of the column in the audience 4 The seasonality of advertising many coating enterprises only carry out advertising in the peak season of sales and completely stop in the off season As we all know, the formation of brand and consumer buying behavior is long-term We should continuously convey the information of enterprise and brand to consumers! Even in the off-season, do not stop promoting, which can occupy the mental resources of the media and consumers, and better weaken the strength of competitors' products In the peak season, we will increase publicity and exposure frequency, while in the off-season, we will reduce the delivery, but not stop, just reduce the frequency We will always show our face in front of consumers, so as not to make consumers feel strange and increase their impression on them The correct choice and strategy of media delivery are of great significance to the implementation of the marketing strategy of the coating enterprises To maximize the benefits with the most reasonable investment is the fundamental pursuit of the coating enterprises The coating enterprises should not over pursue the brand awareness and sales promotion brought by advertising Are the marketing executives ready for the dog club in the paint industry? 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Paint marketing: the market position of the paint enterprise should be firm and the brand building should not be neglected The home of paint is focused on the news and information of paint, diatom mud, paint paint paint, paint process, fire retardant paint, and the decoration knowledge and decoration effect map of the paint, diatom mud, paint paint, paint process, fire retardant paint,