Marketing: the channel marketing of paint and coating needs to be upgraded urgently in the new era

Core tip: as we all know, paint has a long history in China As an industrial product, paint has its own distinct industry characteristics However, the increasingly fierce market competition, the standardization and rationality of industrial product purchase, and the homogenization pattern of products and prices make the traditional industrial product marketing mode dominated by products and business become the bottleneck of enterprise growth Industrial products enterprises are seeking marketing reform and innovation, and industrial products marketing needs to be upgraded The maintenance of customer relationship and channel relationship needs new marketing thinking and efficient information interaction tools, and the popularity of mobile Internet just makes industrial products Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: as we all know, paint There has been a long history in China As an industrial product, paint has its own distinct industry characteristics However, the increasingly fierce market competition, the standardization and rationality of the purchase of industrial products, and the homogenization pattern of products and prices make the traditional industrial product marketing mode dominated by products and business become the bottleneck of the growth of enterprises Many industrial product enterprises are seeking marketing changes Innovation and industrial product marketing need to be upgraded The maintenance of customer relationship and channel relationship needs new marketing thinking and efficient information interaction tools, and the popularity of mobile Internet just makes industrial enterprises have a new marketing outlet at the concept and technology level Mr Mei, chairman of Anhui Jindun coating Co., Ltd., said that nowadays, mobile phone access has become a habit We should continue to do research according to customers' needs and psychology, so as to achieve the attractiveness of products or services to customers, including products, advertisements, activities, etc., which are easy to be understood by customers and enable customers to gain benefits and benefits This requires an enterprise and customers The best tool for communication Through the registration of information name and address "Jindun paint", the company attracts many customers to visit the enterprise website through SMS and mobile website, which solves the problem of communication between the company and customers In addition, the company can also build a bridge of communication and interaction with customers through the information name and address service platform to achieve accurate communication between enterprises and customers With the continuous expansion of 3G applications and the coming of 4G era, the company is not satisfied with the marketing mode on the mobile Internet, but has considered to bring better experience to customers with the application of clients In the terminal application strategy, we will look for an optimal solution to replace the communication between people with the information system of push message interaction The unconventional tactics of the promotion of new products of weak brands the marketing comprehension of the second generation of farmers: better information of the same kind due to the marketing of life; the mode that paint enterprises can learn from -- Sam's club mode; the ultimate after-sale service of paint, and the deep feelings of consumers or one "buy"; how can small and medium-sized paint enterprises take advantage of the consumption during the Spring Festival holiday; o2o or another pit of paint e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,