Marketing: the core of the development power of coating enterprises ideal management mode

Core tip: most companies want to know the technical level of the engineer or what specialty he has in which field when they recruit an engineer, which is not important in my experience in the paint industry, because in the modern society with highly developed information, paint technology is no secret From the perspective of formula design of various manufacturers, it is basically similar or similar So the same formula produces different quality, but the same product has different market competition value What's the problem? In fact, the core problem that determines the product quality and the development power of the coating enterprise is the management of Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: Most companies want to know the technical level of the engineer or what specialty he has in the field when they recruit an engineer From my experience in the paint industry, these are not important, because in the modern society with highly developed information, paint technology is no secret From the perspective of formula design of various manufacturers, it is basically similar or similar, so the same In fact, the core problem that determines the product quality and the development power of coating enterprises is management The management of paint factory focuses on four aspects: 1 Management of Technology Department; 2 Management of marketing department; 3 Management of personnel; 4 Management of distribution system Let's start with the management of the technology department The unreasonable performance of the management of the technology department lies in whether engineers are managed as formula engineers or R & D engineers The Formula Engineer, after coming to a new factory, directly uses the formula of the previous factory for production, and makes no targeted adjustment for the change of raw materials and the different needs of different customers, resulting in the passive handling of the problems fed back by customers The R & D Engineer has a complete laboratory and a set of mature product development procedures Before the formula is put into production, every step from the selection of raw materials to the simulation of customer spraying experiment has been scientifically and rigorously demonstrated Every engineer is reluctant to be a Formula Engineer, but most engineers in domestic small and medium-sized paint enterprises can only be a Formula Engineer, because most bosses think that hiring an engineer is to ask for his formula, and even better to have a product formula that other manufacturers can't make to increase the market competitive advantage This is also one of the bottlenecks restricting the development of coating enterprises The most typical example of managing an engineer as a formula engineer is a chemical coating Co., Ltd in a county of Hunan Province The purchase is the owner's brother, and the general manager of the technical department is the owner's brother The purchase of raw materials is very random Take titanium dioxide as an example, four of the five titanium dioxide purchased are fake, but no one can change the status quo In fact, the selection of pigments by comparison after the best choice of quality on the line, in order to facilitate color matching and ensure the stability of the product The elder brother of the owner's wife, the general manager of the technology department, is a formula engineer with only junior high school culture His biggest characteristic is that he has no ability of technical innovation and dare not change the formula Even if someone tells him what quality problems will be caused by the defects of the formula, he has to wait for the customer to reflect the problems before adjusting Although the technology is limited, but the identity is special, other engineers can only obey him as an experimenter So every year, five or six engineers come and go to Taishou chemical industry To be a R & D Engineer is an ideal working environment for every engineer A complete product development studio has the following experimental capabilities: 1 Raw material inspection; raw material control and management is the basis to ensure product quality and effectively reduce costs 2 Inspection of product performance and finished paint is the key to ensure product quality 3 Formulation proofing test; formulation proofing is the main process of product development 4 Toner test: the toner must master the matching performance of organic and inorganic pigments and the compatibility of resin, control the amount of color paste, prevent floating and blooming, and ensure the storage stability and viscosity of products after toner mixing 5 Simulate customer spray lab After sales service technicians can only make a correct assessment of the problems that customers will encounter in the construction process and the countermeasures through the simulation spraying experiment of the products There must be such a process before the product is put into formal production To do these tasks, we need a well managed R & D team In the management of the sales department, the key to the success or failure of the management is to manage the salesperson as a telemarketer or a public relations salesperson The telemarketer has no business expenses, can only receive calls in the company, can only receive small orders, has no effective communication with customers, lacks the ability to deal with major accidents, and can only use the way of compensation for problems in the use of customers Solve The public relations salesman needs the strong support of the company and has the ability of public relations key customers Because he can effectively communicate with customers and avoid the risk of major accidents, the cultivation of public relations business elites is the power source for the steady development of coating enterprises In personnel management, it is the concept of success or failure of personnel management to make the best of one's abilities to make the best of one's abilities To manage engineers into formula engineers or even experimenters is to make the best of one's abilities A complete management system must be set for making the best of the best of one's abilities College students who have just graduated should be bold to adopt They are young and active, and they can only work in strict accordance with our management system Make the most of each In the distribution system, if employees feel that paying more and paying less means that the wage system is unreasonable, if employees feel that the return is more than paying, it means that the wage system is reasonable The rationality of the wage system is not determined by the amount of wages, but by the way of payment and the communication ability between managers and employees For example, in some companies, the bonus is more than the basic wage, so the distribution system is very smart The degree of concern for employees is the key to improve the enthusiasm of employees and the significance of the survival and development of coating enterprises It can be seen that with a set of perfect management mode, the development of coating enterprises will not be affected by personal factors Nowadays, the mobility of social talents is very large No matter the job hopping of engineers or excellent salesmen has no impact on the normal operation of coating enterprises, it shows that our management is successful Jinggeng county and town market need to have insight into the characteristics of consumers to promote the development of waterborne paint industry and furniture industry in-depth cooperation of the same kind of information • paint enterprises worthy of reference -- Sam's club mode • paint after-sales service optimization, consumers or a "buy" and deep feelings • how small and medium-sized paint enterprises take advantage of Spring Festival holiday consumption • o2o or paint e-commerce another hole · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,