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    Home > Coatings News > Paints and Coatings Market > Marketing: the cost of traditional channels of building materials is rising, and new channels are becoming popular

    Marketing: the cost of traditional channels of building materials is rising, and new channels are becoming popular

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: love and hate are intertwined, which is a vivid portrayal of the attitude of home manufacturing enterprises and distribution enterprises towards channels With the sharp increase of the market rent and the operation cost of new stores, the real distribution channels of household enterprises are facing the challenge of high cost "Channel is king", strong channel makes enterprise prosperous However, in the era of high cost channels, the expansion of active or passive traditional sales channels may bring new risks and tests The cost of traditional channels of building materials goes up, and new channels are springing up The rising cost of opening stores is in many building materials supermarkets, such as coatings, ceramics, sanitary wares, floors and doors Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: love and hate are intertwined, which is a vivid portrayal of the attitude of home manufacturing enterprises and distribution enterprises towards channels With the sharp increase of the market rent and the operation cost of new stores, the real distribution channels of household enterprises are facing the challenge of high cost "Channel is king", strong channel makes enterprise prosperous However, in the era of high cost channels, the expansion of active or passive traditional sales channels may bring new risks and tests The cost of traditional channels of building materials is rising, and the rising cost of opening stores is rising year by year In many building materials supermarkets, the price of most building materials products, such as coatings, ceramics, sanitary wares, floors, doors and windows, does not change much, while toto, Jiumu, Wrigley, emperor, olusa and other sanitary wares Brands, such as Marco Polo, Nobel, xinzhongyuan, shengdebao, Asia and other ceramic brands, have different degrees of discount According to the promotion personnel, as the decoration season is now in full swing, most ceramic and bathroom manufacturers have launched new products in a centralized manner, and the price has not changed significantly The challenges are egger flooring and femme furniture According to Zhong Hongwen, chairman of egger flooring, at present, it is necessary to open a 150 square meter floor specialty store in the home shopping mall, with an investment of at least 500000-600000 yuan If you add the advertising and promotion expenses when you open the store, you need 1 million yuan "To open a new store with an area of 300 square meters in the furniture city, the first hard cost investment (including mobilization fee, store decoration and sample purchase) will cost 700000 yuan!" said Zhou Kaijun, general manager of Feimei furniture It is an indisputable fact that the cost of opening a store increases year by year Three factors push up the cost of channel investment in the eyes of industry insiders, the main reason for pushing up the cost of channel has three aspects, among which the first is the selling rent It is understood that the rent of home furnishing stores has been rising rapidly in recent years A person in charge of a furniture enterprise who didn't want to be named said: "the home shopping mall is a form of commercial real estate The property cost of its newly opened shopping mall is on the rise, and the operating cost of the home shopping mall is also increasing year by year In addition to the strong position of the shopping mall, the rent of the shopping mall increases by more than 10% every year." The continuous increase of operation cost is another reason for the high cost of channel investment According to Zhang Zhiliang, vice president of huanelijia, at present, China has begun to enter the era of high wages, and almost all household enterprises' channel operation labor salaries are greatly increased, which is also the main reason for the increase of channel operation costs "Now the market competition is very fierce For the terminal, excellent staff is a scarce core resource In order to retain people, high wages and high commissions are also what enterprises have to do " Zhao long, chairman of Guofu Zongheng, a professional furniture consulting and marketing organization, believes that in the era of high wages, the human hard cost of enterprise channel operation will only continue to rise "The disordered expansion of hypermarkets is also a factor that cannot be ignored." Yang Tao, chairman of coomanju, a professional children's furniture company, believes that at present, the volume of many urban home furnishing stores is close to saturation, or even excessive For enterprises, it is not only the increase of the cost of opening stores, but also the high loss if the stores are not well operated and closed In the view of Zhao long, chairman of Guofu Zongheng, the over expansion of home furnishing stores and the unreasonable layout in some cities have resulted in the false prosperity of home furnishing stores with the nature of commercial real estate, which needs to be paid by the expanded home furnishing enterprises, so that the channel operating cost of the enterprises rises sharply New channels will rise the traditional entity channel has become a double-edged sword of household enterprises "The home furnishing industry is highly competitive and fully market-oriented, so many enterprises do not consider local investment in channel construction and management." Industry insiders believe that the promotion of channel competitive advantage can not be at the cost of high cost, otherwise it will "become channel, lose channel" "The household industry is a typical channel circulation brand stronger than the manufacturing brand industry For general consumers, they often only remember where they bought furniture and building materials In this case, relying on the traditional channel of home store, the operating cost of the channel will naturally increase with the increasing rent of the store " According to Yang Tao, chairman of kumanju, it is difficult for home manufacturing and distribution enterprises to have a say in the existing traditional channels In addition, there are too many levels of traditional channels in the furniture industry, such as regional general agent, provincial general agent, prefecture city agent and county-level agent After the price of products is increased layer by layer, the selling price has greatly deviated from the real price, which will eventually be passed on to consumers to pay Zhao long, chairman of Guofu Zongheng, thinks that at present, home furnishing enterprises have begun to realize that the original traditional channels are hard damaged, and many enterprises have begun to diversify their channels In addition to the independent stores outside the home furnishing stores, the network channel is also the most concerned new channel It is understood that at present, China's household enterprises with considerable scale and brand awareness, including Qumei, Shengxiang, nature, kumanju, Ruibao wallpaper, huanelijia, ximengbao, Tata wooden door, have begun to test water e-commerce The emerging network sales, for the traditional household industry, has opened a huge imagination space According to relevant enterprise personage, although the real estate regulation and control policy implemented by the state has reduced the starting amount of commercial housing projects, the starting amount of state led indemnificatory housing is increasing According to the investigation of air conditioning and refrigeration market, the total amount of real estate projects has not decreased, but increased year by year with the acceleration of urbanization in China, which undoubtedly provides a huge business opportunity for the heating pipe enterprises They are all optimistic about the market next year However, there are also some people in charge of heating pipe enterprises who remind them that they should be cautious and not overconfident about the market next year According to the person in charge of an enterprise, "we are not optimistic about the market next year Although our company's sales market is mainly concentrated in the second and third tier cities which are less affected by the national real estate regulation and control policies, we can clearly feel that some second and third tier cities are being affected with the increase of the national real estate regulation and control policies According to some customers and developers who are interested in using our floor heating pipes, their funds are very tight at present " It has no confidence in whether the industry will grow at this year's growth rate next year According to the relevant investigation, due to the tightening of the developer's capital chain, some of the payment for floor heating pipe companies cannot be recovered on time As far as I know, in order to avoid the increase of non-performing loan rate, some enterprises are even forced to implement the measure of "no cash delivery" It is understood that at present, this measure has been implemented in a number of heating pipe enterprises SEO practical part: B2C website search engine optimization strategy marketing skills: how to identify the same information of transaction signals? 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