Marketing: the current situation and innovation of marketing management

Core tip: the market is the fundamental to the survival of enterprises In the face of increasingly fierce competition and fast-paced international economic environment, the development of enterprise marketing is undergoing profound changes Marketing management has become an important part of the company's operation and management, which has been paid more and more attention by the company's management The marketing war is becoming more and more fierce, various marketing methods emerge in endlessly, and the traditional marketing theory is more and more difficult to adapt to the complex and changeable marketing environment The limitations of traditional marketing theory are increasingly prominent How to make marketing strategy in an invincible position? Business operators should focus on long-term interests and select marketing managers Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: the market is the fundamental survival of enterprises In the face of increasingly fierce competition and fast-paced international economic environment, the development of enterprise marketing is undergoing profound changes Marketing management has become an important part of the company's operation and management, which has been paid more and more attention by the company's management The marketing war is becoming more and more fierce, various marketing methods emerge in endlessly, and the traditional marketing theory is more and more difficult to adapt to the complex and changeable marketing environment The limitations of traditional marketing theory are increasingly prominent How to make the marketing strategy in an invincible position, the business operators should focus on the long-term interests and choose the marketing management methods In the fast changing market economy, prosperity and decline, victory and exit, alternation and continuous rotation, the only constant active factor is marketing No matter how the market economy promotes the development of enterprises, the enterprise's own marketing concept is the basis of survival, which determines everything and dominates the rise and fall of enterprises Paying attention to marketing, the needs of users, the coordinated development with other enterprises, and the overall image and quality of enterprises have become the strategic guiding ideology for enterprises in the new century to survive and develop and meet new challenges From this point of view, how to innovate the marketing management method should be the first task of the enterprise management 1 The purpose of marketing management marketing management refers to the analysis, planning, implementation and control of design projects in order to achieve the goals of enterprises or organizations, establish and maintain a mutually beneficial exchange relationship with the target market The essence of marketing management is demand management, that is to mediate the level, timing and nature of demand effectively In the practice of marketing management, enterprises usually need to set an expected market demand level in advance However, the actual market demand level may not be the same as the expected market demand level This requires the enterprise marketing managers to take different marketing management countermeasures according to different needs, and then effectively meet the market demand to ensure the realization of the enterprise goals The starting point of marketing management is to meet the demand through exchange That is to say, marketing is a process in which an enterprise satisfies its own needs through exchange The value of enterprise existence lies in that the products provided by the enterprise can meet the needs of others and realize the willingness of both sides to exchange Therefore, demand is the basis of marketing, and exchange is the means to meet demand Both are indispensable Marketing management can be said to be demand management Different enterprises, because of the different market environment, have different marketing management objectives The same enterprise has different strategic objectives in different development stages However, no matter what the nature of the enterprise, its central goal (the essential goal or the ultimate goal) is only one, which is to maximize long-term profits In fact, the main purposes of marketing management are: market share target; contribution target; development target 2 The development direction of E-marketing requires us to deeply understand many e-marketing strategies and apply them to product promotion and brand building in combination with our own resources How to understand and effectively carry out such many marketing strategies? I think the following ways will become the main e-marketing methods in the future: 2.1 e-mail marketing E-mail marketing is to provide industry and product information through e-mail to users in order to establish trust and trust relationship with users Most companies and websites have used email marketing After all, email is one of the basic Internet application services E-mail marketing (e-mail marketing) is a kind of direct selling way that uses e-mail to communicate with customers At the same time, it is widely used in the field of network marketing E-mail marketing is one of the oldest Internet marketing methods 2.2 blog marketing blog marketing is to establish an enterprise blog, which is used for the interactive communication between enterprises and users and the embodiment of enterprise culture Generally, it takes industry comments, work feelings, mood essays and professional technology as the content of enterprise blog, so that users can more trust the enterprise's deep brand influence Traditional marketing usually attracts consumers' attention through media publicity, which is mainly reflected in advertisements However, the stereotype of traditional advertising makes consumers suffer from "visual fatigue" The first reaction when people see advertisements is to resist - they don't want to see more Blog marketing does not use hard advertising to "pollute" the audience It starts from the point of arousing the interest of consumers, through customer experience, let consumers take the initiative to accept, and then become a fixed consumer group of enterprises, so as to achieve the purpose of marketing in such a gradual way Blog marketing is a tool to develop network marketing by using blog as a form of network application It is a marketing method that companies or enterprises use blog as a network communication platform to publish and update the relevant profiles and information of enterprises or companies, pay close attention to and timely reply to customers' questions and inquiries about enterprises on the platform, and help enterprises or companies to get a higher ranking of search engines at zero cost through a strong blog platform, so as to achieve the purpose of publicity 2.3 forum Marketing Forum marketing, also known as Forum promotion, BBS marketing, BBS promotion, community website marketing, community word-of-mouth marketing It refers to a marketing method that enterprises, institutions or individuals use the forum as a network communication platform to interact with many users of the forum through posting, top posting, reply and other forms, establish their own popularity and authority, and promote their products, services and brands in the process Forum marketing is also one of the important marketing methods of many Internet marketing companies Forum marketing has the characteristics of long-term promotion effect Whether a post is sent or a post is returned, as long as it is not deleted, it will always be online The effect of forum marketing is long-term Unlike hard ads, no matter newspaper ads, magazine ads, TV ads, radio ads, Internet ads, once they have passed the launch cycle, they will not be seen after they are withdrawn However, the marketing of the forum has the characteristics of low cost and high communication efficiency, which attracts the attention of many enterprises 2.4 the integration of network marketing and traditional marketing, as a new marketing concept and strategy, has a huge impact on the traditional business mode by virtue of the characteristics of the Internet, but this does not mean that network marketing will completely replace the traditional marketing, which is an integrated process First of all, as an emerging virtual market, the Internet covers only a part of the whole market Many groups are unable or unwilling to use the Internet due to various reasons, such as the elderly and backward countries and regions, so the traditional marketing strategies and means can cover this part of the group Secondly, the Internet as an effective channel has its own characteristics and advantages, but for many consumers, because of their personal lifestyle is not willing to receive or use new communication methods and marketing channels, so many consumers are not willing to shop online, and they are used to shopping while leisure in the mall Thirdly, as an effective way of communication, the Internet can facilitate direct two-way communication between enterprises and users However, consumers have their own personal preferences and habits, and are willing to choose the traditional way of communication For example, when newspapers have online electronic versions, they do not impact the original paper printing and publishing business, but play a role of mutual promotion Finally, the Internet is just a kind of tool, the spiritual person in the face of marketing Therefore, the unique affinity of some traditional human based marketing strategies is that there is no alternative to Internet marketing With the development of technology, the Internet will gradually overcome the above shortcomings In a long period of time, network marketing and traditional marketing are mutually affecting and promoting each other, and finally achieve a harmonious internal unity 3 Conclusion the marketing idea of the enterprise itself is the foundation of survival, it decides everything and dominates the rise and fall of the enterprise Focusing on marketing has become a strategic guiding ideology for enterprises in the new century to survive, develop and meet new challenges How to innovate the marketing management method should be the first task of the enterprise management The development and popularization of network marketing is profoundly changing our life, and also has an unprecedented impact on the traditional marketing information dissemination But how to realize the good cooperation between the two is the key to the development of enterprises Enterprises can make full use of the advantages and characteristics of the network, form the mutual support structure of network marketing and traditional marketing, so as to enhance their competitiveness How to use marketing wisdom in the era of big data to make micro blog search the top five magic weapons of the same kind of information? The model of paint enterprises to learn from -- Sam's membership store model • the ultimate after-sales service of paint, consumers or a "buy" and deep feelings • how to make use of the Spring Festival holiday consumption of small and medium-sized paint enterprises • o2o or another pit of paint e-commerce · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,