Marketing: the "double 12" rush mode is about to start the upsurge of e-commerce in coating enterprises

Core tip: since the "double 11" Carnival, its hot attention and sales volume have made many e-businesses see great potential Even in the traditional manufacturing industry of home building materials, the battlefield of sales has also shifted from "offline" to "online" How to prepare for the "double 12" festival? Are you ready for the coating e-commerce? 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All construction coatings have passed ISO9001 Home of coatings news: since the "double 11" Carnival, its hot attention and sales volume have made many e-businesses see great potential Even the home building materials industry in the traditional manufacturing industry, the battlefield of sales has also moved from "offline" to "online" How to prepare for the "double 12", are you ready for the coating e-commerce? The "double 12" will pick up the files in advance Since last year, the e-commerce promotion of "double 12" has been on the way to connect with "double 11" However, compared with the previous years, this year's "double 12" preheating earlier, usually in early December to play a variety of "double 12 preferential" stores and brands, this year in the "double 11" Fu the end, has directly hung the "double 12 preferential in advance" sign This year's "double 11" has ignited the enthusiasm of "touch the net" in the paint industry with unprecedented momentum There are several paint brands with sales volume of more than one million yuan, among which "black horse" is constantly emerging Chenyang water paint finally broke through tens of millions and won the title of e-commerce in the paint industry this year! In the face of such an excellent "report card", the expectation of the coating industry for "double 12" can be imagined Many brands of building materials and home furnishings have already entered the branch venue of tmall's home furnishings on Taobao's home page Almost all the brands with good achievements in the "double 11" are listed, "reappear double 11", "double 11 at the same price" and other propaganda slogans are obvious Since the last replenishment of "double 12", many shops and brands have not gone up in price When the reporter browsed some brands, he found that group buying promotions such as "jujiasuan" were already routine items, and many brands participated in them at the price of "double 11", which perfectly realized the transition to "double 12" "I used to worry that the goods that the" double 11 "didn't grab passed the village without this store, but now they don't," Miss Zhou, a consumer, told reporters "The price of the" double 11 "has been going on for a longer time, so the mentality of the" double 11 "is more calm." towards the end of the year, there will be more and more promotions, so we can have a look at it more and more " Similar to Miss Zhou's idea, many consumers are still enthusiastic about the "double 11" and will not let go of the replenishment opportunities for the "double 12", but the frequent promotion climax will also make consumers a little "tired" "It's a bit overwhelming to" chop your hands "for two months in a row We really need to" eat the earth "until the end of the year," Mr Su said "Double 11" has stocked up all the goods to be stocked "I think all the household daily necessities that my wife bought can be used in next year's double 11." double 12 "will check the leakage and fill the shortage at most, and will not purchase in large scale." Like the "no promotion, no sale" of offline home stores, the promotion of online coating industry is becoming more and more routine "Double 11" launched the year-end promotion war, plus the usual regular promotion, and then to "double 12", the end of the business will not let go of the online platform However, whether the normalized promotion will make consumers more and more difficult to be stimulated is another problem that the coating industry needs to face Key words: coating coatings e-commerce coating industry coating double 12 Ezhou City Police eliminate one system and sell fake coating black workshop experts remind: environmental protection home three steps owner selection and acceptance is very important similar information • these four points can not be done, your coating factory will be shut down! 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