Marketing: the Enlightenment of American innovation model transformation to Chinese manufacturing industry

Core tip: after the 2008 international financial crisis, the American political, industrial and scientific and technological circles summarized the previous innovation, analyzed the crux of the problem that the United States was the first to invent and Japan was the first to industrialize since the 1980s, and analyzed the high unemployment rate caused by the abandonment of manufacturing industry, which further promoted the transformation of talent training and innovation mode Economic transformation provides the impetus to accelerate innovation discovery and commercialization 1、 The core of transformation is to develop new products and technologies that create business opportunities As a superpower, the United States has military, capital market, infrastructure and high-tech equipment Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: After the international financial crisis in 2008, the American political, industrial and scientific and technological circles summarized the previous innovation, analyzed the crux of the problem that the United States was the first to invent and Japan was the first to industrialize since the 1980s, and analyzed the high unemployment rate caused by the abandonment of manufacturing industry, which further promoted the transformation of talent training and innovation mode and provided for the economic transformation It has entered the track of accelerating innovation discovery and commercialization 1、 The core of the transformation is to develop new products and technologies that create business opportunities As a superpower, the United States has multi-level advantages in military, capital market, infrastructure, high-tech equipment, etc the main signs are: the flow of talents from all over the world to the United States, the settlement of financial and major resources in dollars, and the dominance of international rules by culture and values, which are also called core soft power Some politicians in the United States believe that among the three major soft powers in the United States, talents are fundamental and benefit from the continuous reform and innovation of the system and mechanism of innovation and education Recently, the United States has focused on the cooperation between enterprises and universities, 720 national laboratories, and comprehensively promoted it The system and mechanism of talent training in the United States are constantly reforming and innovating At present, American innovation has two axes: one is the Western axis with Stanford University and Silicon Valley as the core, where the information industry is booming; the other is the eastern axis with MIT and Harvard University in Boston as the core, where a large number of high-end "Wizards" and "Wizards" gather China has done a lot of research on the western innovation axis of the United States, and its innovation model and experience have been valued At the same time, we also need to understand the progress of the eastern axis, and the strength of the subsequent advantages has emerged In recent years, the reform of innovation system and mechanism in the eastern part of the United States is also known as "subversive innovation", which has formed a talent training and technological innovation mode of "innovation dream workshop", "cradle of CEO", "knowledge capital reconstruction" Features: let creative sparks splash Many scholars in the United States believe that in the era of globalization and information technology, knowledge updating is accelerated, product upgrading cycle is shortened, and products are generally updated in two to four years Each major product update also indicates that the original core technology is eliminated (such as communication from analog to digital to network, photography from sensitive to digital, etc.) It is very important for young people to learn basic knowledge in University, but in many cases, most of the knowledge learned in university is out of date by the time of graduation, causing great waste In addition, the traditional, college style teaching according to a template to train people, teach only a large number of craftsmen (senior blue collar), and innovation competition needs to lead the trend of talent In view of this, they advocate that talent training should focus on future oriented ability with innovation impulse The experts of innovation laboratory put forward that about 80% of the research efficiency in the world is low, because they do not grasp the "right problem", that is, they do not have a clear vision and direction for the future Therefore, we need to adopt reverse thinking: to promote learning from the market demand, and to take creativity and the ability to achieve creativity as the main direction of training students In the new round of innovation and education reform, the innovation laboratory focuses on passion stimulation, imagination, discrimination, judgment and opportunity capture In a relaxed atmosphere, teachers and students can gain more confidence through interaction Creativity is respected in the loose environment of academic freedom, individual freedom and encouragement to break the tradition Each young person's creativity may affect his or her learning direction or create new industry leaders Let the dream come true MIT's media lab is a teaching institution that enrolls undergraduate, graduate and doctoral students The Innovation Laboratory of Harvard University is an open innovation platform Their common feature is that they are vigorously promoting interdisciplinary innovation research aimed at supporting the entrepreneurship of teachers and students, and advocating "learning by doing" Most of the time in the course of study is devoted to the study of creativity (including solicitation, organization of creativity) and creative design Once the idea is approved and proved feasible, it will enter into the practice of realizing the idea 1 2 3 4 next page: green products or new marketing strategy What kind of information is the end of the year? Jade paint marketing peak season is coming Paint companies need to prepare for war in advance How can jade paint companies do a good job in marketing? The content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,