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    Home > Coatings News > Paints and Coatings Market > Marketing: the era of micro film and new media is coming

    Marketing: the era of micro film and new media is coming

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: microfilm advertising is to take the advertising product as the main or key clue, use the film shooting techniques and skills to carry out the publicity and narration of the product, the time is generally within 30 minutes, give the advertising story, lifelike, can more profoundly achieve the spread of brand image and concept, quietly increase the penetration effect of the product At present, coating enterprises are also gradually joining in, making micro film for their own enterprises On the one hand, it is to promote the corporate image and brand, on the other hand, it is to prepare for more in-depth marketing, which is the performance of keeping up with the pace of the times and the most cutting-edge marketing mode New media era Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: microfilm advertising is based on advertising products as the main or key clue, using film shooting techniques and techniques to carry out the publicity and narration of the product The time is generally within 30 minutes, giving the advertising story and verisimilitude, which can more profoundly realize the dissemination of brand image and concept, and quietly increase the penetration effect of the product At present, coating enterprises are also gradually joining in, making micro film for their own enterprises On the one hand, it is to promote the corporate image and brand, on the other hand, it is to prepare for more in-depth marketing, which is the performance of keeping up with the pace of the times and the most cutting-edge marketing mode In the era of new media, the communication environment is "entertainment to death" Nowadays, people are deeply in the era of "entertainment to death" All public words are expressed in the form of entertainment The pursuit of entertainment and relaxation is the common choice of the audience in their spare time Although sometimes these entertainment are vulgar and kitsch, their recipients only increase The Internet, mobile phones and other emerging media with strong entertainment functions have obviously become an important means for the audience to relax 2 The increasing convenience and economy brought by "tiny" brings the increasing pressure of people's life People are always busy for their livelihood, and the time for consuming media has become fragmented They are more willing to accept some fragmentary information in fragmentary time Audiences are more willing to accept "small" and convenient information dissemination For example, micro blog, wechat, micro movie and even micro game have become the mainstream choice of audience's leisure time These "tiny" messages are used in many kinds of media because they are short, concise and close to the masses The characteristics of microfilm advertising 1 Low cost and rich content first, from production to broadcast, microfilm is low cost and simple operation The micro movie advertisement script is not as long as the TV play, it only needs a few minutes or a dozen minutes At the same time, the broadcast time of the micro movie advertisement is much shorter than that of the movie, so it is more convenient to shoot, sometimes it only needs ordinary DV to complete the shooting, so the cost is very small, especially the grass-roots micro movie advertisement investment will not exceed 1000 yuan Secondly, with its unique charm, micro film advertising has attracted great attention of the audience Almost every microfilm advertisement is a vivid story and covers a lot of content, which constantly stimulates the audience's perception For example, the microfilm advertisement "love of Mom" plays a warm card, which makes people have sympathy and consciously participate in public welfare undertakings; loser man attracts the audience with humorous jokes and the participation of stars Not only that, every story of the micro film advertisement will have its special educational significance, and it will be very topical, which makes the audience feel the same experience and greatly increase the content accepted by the audience 2 Spread fast and close to life There are more and more channels for information dissemination, so there are more choices in the way of watching micro movie advertisements Not only can they be quickly delivered to the hands of customers in a short time, but also the contents of them usually involve all aspects of life After watching micro movie advertisements, the relationship between the audience and micro movie advertisements is no longer one-way communication, but interactive communication The interaction has won the hearts of the audience The Internet has become the biggest platform for the public to express their views After watching the micro movie, the audience can fully express their views on the micro movie advertisement by means of posting, sharing and commenting At the same time, because of the anonymity of the network, the audience can speak freely, and these views of the audience have become an important index to evaluate the effect of micro film advertising For example, the series of micro film advertisement "product youth", the first "bye, old time" is set with youth and memory youth, and the second "memory DNA" reflects men like wine, because it is close to the public's life and psychological characteristics, it is sought after by the majority of netizens In the era of rapid development of new media industry, only the rapid adaptation of technology and market development can Tu enterprises have a foothold in the market Key words: miniaturization of paint brand, new development direction of paint industry, heavy taste of paint decoration, 9 ways to help you deal with similar information, blue ocean campaign of paint e-commerce or "opening" again, what are the new ways to play in the double 11 home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Home of coatings focuses on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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