Marketing: the era of paint enterprises who just produce but don't understand marketing will be gone forever

Core tip: I don't know how to do it Many coating companies rush to produce products from one place to another, but they can't open up a situation without any market I don't know what the boss is thinking? To put it bluntly, a pile of products without market is like a pot of boiling water Besides the boss's entertainment, what else is there? You can't see Such situations abound We have worked hard to produce products, but we can't become a commodity in the market all the time, just like a maid can't be on the table There may be many reasons, but the key is the boss The author believes that many coating enterprises are Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: I don't know how to do it Many coating enterprises are scrambling for their products, but they can't open up a market What's the boss thinking? To put it bluntly, a pile of products without market is like a pot of boiling water Besides the boss's entertainment, what else is there? You can't see Such situations abound We have worked hard to produce products, but we can't become a commodity in the market all the time, just like a maid can't be on the table There may be many reasons, but the key is the boss The author believes that many coating enterprises, due to their lack of attention or understanding of marketing, lack of prominent brand reputation, and single marketing means and no creativity, have generally entered the homogenization dead end of products, advertisements, promotions, brands, channels, execution, etc The author finds that many coating enterprises are lack of accurate positioning and only have fanatical subjective desire in the operation process, which will only lead to blind passive beating results They may not really realize that what this market lacks is how to create value for customers, how to deal with and prevent risks, how to form their own core strategy and how to put the market into practice The way to be stronger and bigger, including the team's combat effectiveness and integration, is not short of products or projects at all It is an indisputable fact that there are too many small and medium-sized coating enterprises in China and the homogenization of products is becoming more and more serious If the enterprise wants to survive and develop, your products must be able to attract the vision of the business, which seems to be an unbreakable law Therefore, according to the characteristics of the enterprise's own development, it is the decisive magic weapon to make the enterprise stand in an invincible position in the fierce market competition to formulate a strategic plan in line with the enterprise's long-term development The reason why Haier has a good brand image in China and even in the world is due to the rational strategy Through the analysis of its strategic thinking, we can find that the success is expected as early as possible In the process of growth, Haier has developed a more reasonable enterprise vision: to use the existing white household appliances Based on the core competence of Haier Group, the company implements the strategy of internationalization and diversification, aiming at improving the living standard of human beings On the one hand, it expands the development space of international market, on the other hand, it expands to the fields of information technology, housing facilities, etc., creates Haier international famous brand, and develops Haier Group into a large multinational company with strong core competence Its core values are Dedication to the country, the pursuit of excellence Make the enterprise from the beginning to establish a good brand image Therefore, the author believes that it is not too much to regard strategic planning as the soul of an enterprise As an enterprise, we must make a strategic plan that complements each other with the enterprise, so as to achieve sustainable and long-term development in the market competition If an enterprise does not have its own soul, how can it attract the attention of businesses? Brand first, good products establish good reputation In the current coating industry market, brand functional positioning can be said to be the core strength of product competition The accumulation of brand equity is a long-term and continuous process, not to be complacent, not to blindly follow the trend, change day by day Enterprises should combine their own resource advantages, product advantages, market advantages and other factors to accumulate and integrate brand equity In the process of brand equity accumulation, it is very important to establish brand care, confidence, honesty, love and other core propositions It is necessary to coordinate with the functional positioning of products and establish a good relationship of integrity between products and consumers If any industry wants to successfully operate a brand, it must first have products or services that attract the attention of businesses Therefore, the author believes that there are many domestic entrepreneurs who succeed and fail without knowing how Most Chinese enterprises have no strategy, especially small and medium-sized enterprises do not understand strategy at all The so-called strategy is just a simple idea or plan, and one step at a time is the way of most entrepreneurs Nowadays, business planning is very important for enterprises It is not the era of ideas or simple promotions, but the era of systematic marketing All links are interrelated and interact with each other The market competition is becoming more and more fierce, which requires us to keep up with our business planning head-on When there are problems in the market, and the products, personnel and team are all excellent, don't always complain about the difficulty of the market, but deeply reflect on whether there are loopholes in the global brand network, and whether systematic and creative planning has been done There are always some operators who boast that their products are better than the similar products on the market, and even slander the main competitive brands This mentality is very natural, but the problem is that they fail to do a good job in their products Products may not have a good market! Good products are just the foundation of success! Nowadays, in the era of "wine fragrance is also afraid of lane depth", without good business ideas and good marketing plans, good products will still miss the market Today, many products are becoming more and more homogeneous, so enterprises must base on innovation when developing products, create humanized advantages in the process of operation, realize the optimal combination of business, products and prices, and create a new market pattern At the same time, we should continue to launch unique new products, develop potential consumer demand, seek new customer growth points, and truly achieve "no one has me, no one has me" Only in this way can we have the advantages and conditions to attract consumers Finally, we need to pay attention to the fact that no matter how strong the enterprise background is, no matter how good the product is, no matter how good the planning is, no matter how well the implementation is, no matter how good the actual plan is, no matter how poor the interpretation and training is, no matter how bad the advertising is, because the telephone communication skills are not enough, the terminal customers are weak, and the investment promotion work will be greatly reduced It seems that these problems are hard to be found by enterprises themselves Only with the help of "external brain" of cooperation can we further clear our minds and formulate corresponding countermeasures Therefore, if an enterprise wants to attract merchants successfully, it must take its own way, with the close cooperation of external brain, find out the positioning of products, and "marry" the products to the merchants at the right time On the one hand, wainao helps enterprises to dominate the whole product, reorganize the core positioning of product functions, focus on the "throat" of similar competitive products, and develop a "unique skill" with competitive advantage On the other hand, wainao will use its strong brand strength and authoritative influence to help enterprises provide value-added services to businesses, constantly adjust the mode, and tailor an innovative and differentiated marketing mode according to businesses in different markets and channels, so as to realize the overall profit of product promotion Including the direct network and the associated network, a strong and stable mode system has been formed under the unified management of the headquarters, which has the advantages of perfect distribution ability and network coverage, and also realizes the scale effect Under the service of wainao, the enterprise should make a long-term plan as soon as possible, describe the future of the enterprise, and establish a long-term corporate image Let the business feel that this is a very potential enterprise, at the same time, establish a simple distribution model and accurate positioning profit model for the business This mode is simple and easy to operate As long as we operate according to this mode creatively, we can have a good profit, maximize market risk avoidance and eliminate worries It is necessary to know that the success of a product or an enterprise has its own specific environment, background and combination Many enterprises are prone to make the mistake of "using" when they see the success of other enterprises or products It is not in line with the marketing law to transfer the established marketing idea of a product to their own products What can't be successful is also doomed that the enterprise can only hold your so-called good products and "beg for food" Only by really clarifying their own ideas, taking the product concept, marketing ideas, strategic planning and brand promotion of the enterprise as the top priority, and integrating them into all corners of the enterprise culture, planting the Indus tree of the enterprise can naturally attract the attention of many businesses and attract the "Golden Phoenix" belonging to the enterprise "Alas, there's no way, no money and no one," many coating bosses will say No money here means no money for marketing and promotion; no one, of course, means the lack of experienced marketing executives Then, since there's no money and no one, why do you bother to drum up a product to come out? What's the use? Perhaps your heart will point out that it is expected that investors like agents and dealers in the country will be able to discern treasure and give a large amount of real gold and silver to the needy Maybe you have the courage to say that at present, I'm not focusing on social division of labor and cooperation I'm only responsible for production If others have funds, channels and networks, then give full play to their own advantages That's OK! The two sides complement each other and learn from each other's strengths Should we all be happy with the integration of resources? In fact, you are wrong, and it's a big mistake Anyone who wants to take advantage of something easy will think that even if your product is so-called excellent, no matter it's high-end or noble, the low success rate of attracting investment will dazzle you Why? Just because many bosses think of you like this, in fact, those agents you have been looking forward to have little interest in your products, because the most important thing in the world is the products The key is to have good appeal selling points and profit models Otherwise, you will never die if you don't smash the pot or make a fool of yourself Many business owners have come to me I hope I can introduce them to their families and partners After careful inquiry, they have no other advantages but products As for the core interests and positioning selling points of products