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    Home > Coatings News > Paints and Coatings Market > Marketing: the importance of old customers

    Marketing: the importance of old customers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: customers are the foundation of the long-term survival and development of Tu enterprises The profits of enterprises come from the consumption of customers However, there are two types of customers: new customers and old customers In many enterprise marketing, the goal is to locate new customers, but to lose the important old customers, the result is not worth the loss From the perspective of sales, sales in new customers is the icing on the cake, and old customers should be a solid foundation for long-term development In many enterprises' marketing, some enterprises focus on attracting new customers unilaterally, but ignore the old customers, which will make the enterprises Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: customers are the foundation of the long-term survival and development of coating enterprises The profits of enterprises come from customers' consumption However, there are two types of customers: new customers and old customers In many enterprise marketing, the goal is to locate new customers, but to lose the important old customers, the result is not worth the loss From the perspective of sales, sales in new customers is the icing on the cake, and old customers should be a solid foundation for long-term development In many Tu enterprises' marketing, some enterprises focus on attracting new customers unilaterally, but ignore the old customers, which will make the enterprise lose a large number of old customers in a period of time and get a batch of new customers In order not to affect the overall performance of Tu enterprises, the enterprise will cycle this mode, so the marketing performance is difficult to rise Nowadays, the homogeneity of products in the market is serious, the life cycle of products is becoming shorter and shorter, and the marketing mode of Tu enterprises is also similar, so the importance of maintaining old customers is becoming more and more prominent So how to maintain the old customers? 1 Establish the old customer database to establish the detailed information archive for the relationship customers who have contact with the enterprise; maintain the emotional communication with the customers, such as greeting (festivals, birthdays, weddings, etc.) and daily visits on important festivals, so that the customers will be deeply moved The end of the transaction does not mean the end of the relationship Maintain this good relationship to ensure the long-term development of the subsequent relationship 2 The treatment of old customers will offer special preferential policies or treatment to old customers, such as: Handling membership card points, discounts, gifts or long-term credit sales, etc according to the actual situation of old customers, we will try our best to launch different programs to maintain a good harmonious relationship Although not all the old customers will bring great value to the company, it is also part of the marketing profit of the enterprise, and it can also make customers more trust and loyalty to the enterprise 3 Only by constantly improving the quality of employees and being loyal can we bring loyal customers The company is made up of people from different departments and positions Only when employees are loyal to the company first, can they start from the perspective of the company, maintain the company's image and improve sales performance Employees are a mirror to the outside of the enterprise, so we should pay attention to the training and education of employees, provide them with a good office environment, development and promotion opportunities, so as to help them better and actively serve the company; vigorously build the corporate culture, advocate the spirit of team cooperation, and make the employees show the beautiful side from the outside to the inside In this way, customers will like the company through their employees when they contact with customers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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