Marketing: the interpersonal quality of marketers

Core tip: when marketers want to do a good job, they must have two basic elements One is quality, the other is skill If you have good quality, you can do a good job Wrong, good quality, others will only rest assured of the behavior of the marketing workers, but this does not mean that others believe that the marketing workers have the ability to do a good job How can we make the other party trust the ability of the marketing staff? That's the second thing besides quality: skill Skills when marketers want others to trust marketers, marketers need to think about how others trust marketers Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: when marketers want to do a good job, they must have at least two elements One is quality, the other is skill If you have good quality, you can do a good job Wrong, good quality, others will only rest assured of the behavior of the marketing workers, but this does not mean that others believe that the marketing workers have the ability to do a good job So how can we make the other party trust the ability of the marketer? That's the second thing besides quality: skill Skills when marketers want others to trust marketers, marketers need to think about how others trust marketers or what capital marketers have to trust marketers Otherwise it would be unfair We must think clearly about this, so that the marketing workers can cultivate excellent interpersonal quality [four basic principles for marketers to deal with interpersonal relationships 】First, people are selfish Only when they are altruistic can they be self-centered and self-worth and benefit others I don't know if you had fishing experience when you were young Fishing is not to think about where to go first? What are the fish in this place? How big are the fish in this place? What kind of life style do these fish adopt? Then what kind of food do they like to eat? Is it different to be a customer? So marketing workers must understand: what is the relationship between the value of marketing workers and their interests What does he like? What is he interested in? After knowing it, the marketer is talking about what the marketer can do for him about what he is interested in? This is effective communication When marketers don't know what they want, don't sell, let alone impose on them what they don't want The final result must be failure Successful interpersonal relationships are: first of all, they can accurately capture each other's views, as well as the perspective of each other's problems and the reasons for the formation of such views, Failure to be a marketer fails What I teach marketers today can benefit marketers for life Whether marketers are in aicheng, or in other places, including marketers who will have children in the future, they can use it and benefit a lot These four principles are also basic principles First of all, what is the interest of others? What do others need? Only when they know that they can find out what they can meet each other's needs, why do they have to go against him in such a simple way? Second: criticize, blame or complain about others When marketing workers want to get the trust of others, they should not take drastic measures, such as attacking, criticizing, humiliating, ridiculing, and looking down on others to gain the trust of each other That's ridiculous Marketing workers are also more unlikely to achieve their goals If they don't believe that marketing workers try to find 100 people, there must be 101 people who don't agree with marketing workers Originally, all attacks, criticism, humiliation, ridicule and contempt can not change the reality, on the contrary, they can only make the other party deepen, protect and finally grow up That is to say, the more the marketer blames him, the stronger his instinctive self-protection consciousness will be Then why don't we let it go so that we can solve the problem without hurting each other? Third: think about why people make mistakes? Marketing workers must want to understand this (including his growth experience, working environment and his current position) Only when the marketing workers really know all about it, can the marketing workers give correction Remember that anyone who can do this position will have his own super long side The marketing workers should really understand this and then change Only when you stand in the other side's position can you understand why the other side does this and what's the reason for this? Does he have any other choice? According to these marketing workers in his position, find out the fit point between the marketing workers and him, and then gradually guide them to achieve the goal Be good at thinking from the perspective of others Why does the other party have such thoughts and behaviors? There must be his reasons By exploring the hidden reasons, marketers can get the personality key to understand other people's action thoughts They should always think according to each other's point of view, and always look at things from the other's point of view It's something that can affect marketers for life Be able to think from the customer's point of view Why is he wrong? Why do you do this? It's necessary to stand in the other side's position to make him clear, so that the marketing workers can understand why he defends himself All of this is clear Is there any possibility that cooperation can not be achieved? Fourth: praise each other's marketing workers must think it's hypocritical and contradictory Is our purpose to let them know their own shortcomings and our values? The marketer did ask me to praise him Don't cooperate with them, because the praise from the marketing staff proves that it's good What else is necessary to cooperate with us? It's normal to have such a question, but the marketing staff praised him and said that he was impeccable Do not forget the premise of cooperation? I think the premise of cooperation is to think in another's place on the basis of no harm to the other party, and understand the reasons for others to do so, and then to give appreciation and good guidance to achieve the purpose of cooperation If the marketer criticizes him, blames him or criticizes him, he will instinctively protect himself from any harm and deny everything When he denies the marketer, he also knows clearly that he hurts the marketer How can we cooperate on the basis of mutual harm? Even if the marketer is reasonable, the best choice for his company is to have a good head, then he will not find a marketer Because the marketing workers hurt him, we need to know that there is a very internal thing between people, which can make others do anything, if the marketing workers want to give him what he wants, then what do people want? People should have self-respect, appreciation, understanding and affirmation Sometimes we feel that we are in pain We have to praise him when we know he is useless Unless we don't cooperate with him, this is the only choice for marketing workers But as long as marketing workers praise others, they must be sincere, conform to the reality, and don't do anything wrong Otherwise, people will think that the marketing worker is very hypocritical, very annoying, and a real apple polisher A worthless nerd, not to mention ability and value The fifth item: sincere care for others I think interpersonal communication is mainly divided into two parts: one is oneself, the other is the other I let marketing workers learn to care for others sincerely, and they will feel hypocrisy again Don't I go to make him faint and pay for it? Then I will tell the marketing workers that the marketing workers are wrong This is the behavior of general advertising companies, and we are a professional marketing planning company There is a fundamental difference between our company's customers and those of general advertising companies Our company's customers don't have to have a lot of money Even if they have a little money, it doesn't matter But they must respect the profession, and they must want to make their own business stronger and bigger The most important thing is to realize that the profession plays a very important role in his growth And the general advertising companies want customers to be more stupid and stupid Because this is a good way to cheat We try our best to help customers, and those advertising companies try their best to obtain, so for us, there are essential differences in both the business style and our professional ethics And we are standing on the position of customers to share the worries and solve the difficulties for customers, so we are the partners that customers dream of really need, so the marketing workers understand the difference between the two situations, right? Besides, who doesn't want to find a friend who really helps himself And he really has that talent What do you look for? Apart from money, isn't it the people, resources and conditions that can help them get money? If the marketer can be a sincere customer, the customer can feel that the marketer is sincere and the marketer helps him The first time marketers left such a concept, will they not do it with marketers in the future? This is the power of sincerity Sixth item: don't forget to smile, except for the need to be serious in specific occasions, otherwise you should keep smiling Smiling is the face action of marketing workers and the real inner feedback of marketing workers If a marketing worker wants others to like a marketing worker, he should not face it A marketing worker's face is to tell people, friends, that I don't like a marketing worker If the marketer smiles, it means that I like the marketer very much I'm very happy to meet the marketer I believe that we will be very happy in the future That's what smiling is all about I remember when I was young, there was a twin in my neighborhood My brother was born with a smiling face When he was crying, his face was very happy The child was loved by everyone, while his brother was born with a talent Everyone said that the child was a genius, but he was born with a bitter gourd face No one liked his brother except his family The reason was that he was stubborn Face Everyone likes to ignore, so no one likes this brother If a marketer wants to meet someone like his brother