Marketing: the key point of marketing for coating enterprises

Core tip: from the current situation of coating enterprises, they often attach great importance to environmental protection coatings Nowadays, the paint pollution is more and more serious, which not only causes great harm to the air, but also has great hidden danger to people's body The paint enterprises with brains will work hard in this respect On the basis of establishing the concept of green marketing, the enterprise must implement the green principle in various links such as coating products, packaging, price, distribution, promotion and sales service, and combine them scientifically When an enterprise is most successful, everyone knows that the success of an enterprise is to be close to the common people, and only to be close to Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: from the current situation of paint enterprises, they often attach great importance to environmental protection coatings Nowadays, the paint pollution is more and more serious, which not only causes great harm to the air, but also has great hidden danger to people's body The paint enterprises with brains will work hard in this respect On the basis of establishing the concept of green marketing, the enterprise must implement the green principle in various links such as coating products, packaging, price, distribution, promotion and sales service, and combine them scientifically When an enterprise is most successful, everyone knows that the success of the enterprise is to get close to the people Only by getting closer to the people can the business be done What people can remember most is to let the paint advertisement have its own meaning, and what can express most is to combine them into a story form Let the paint brand and story spread together Stories are an effective tool to spread reputation, because they can attract consumers with emotion Green resource information, green production information, green technology information, green laws and regulations information, green economy information, green product information, green culture information, green consumption information, green price information, etc of coatings Enterprises shall comprehensively process these information, analyze the change trend of green market and the development trend of green consumption, so as to provide basis for green technology and product development 。 Pay attention to every detail of paint sales, sometimes it is the details that determine the success or failure of the enterprise Today, in order to establish a paint brand, advertising war, packaging war, quality war, step by step upgrade, everywhere Many coating companies have a slogan: time is money Efficiency is life That's right However, if you are going east, but you drive a Mercedes Benz car to the west at high speed, the faster the speed, the farther away from the target Often some people like to put forward some loud slogans on Management: implementation is the most important! Details matter most! Many coating enterprises have no insight into the differentiation of consumer demand They just build up a concept by advertising bombing and win the market's attention for a while, but ignore the difference between their own product service and the industry, and have not formed the common ground of communication with consumers, which leads to the continuous growth of production and the relative stagnation of consumption, which makes the market competition unprecedented intensified In fact, the strategy and direction are wrong The better the execution and details, the faster the death We can see that many coating enterprises in China have very high efficiency, but the problem is that these enterprises do not have reasonable profits Many home appliance enterprises are overstocking their products because of their high efficiency, which results in their predicament So we need to change a word, efficiency management is not enough What we pursue is the benefit of the enterprise, not the efficiency All the sales carried out by coating enterprises are around the consumers, who own the market It is also the interest of the enterprise China's paint dealers need to integrate their marketing capabilities The sales volume of jiuxian.com's "double 11" is less than 60 million yuan Similar information is needed The mode that paint enterprises can learn from: Sam's club mode The ultimate after-sales service of paint How can small and medium-sized paint enterprises take advantage of Spring Festival holiday consumption? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,