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    Home > Coatings News > Paints and Coatings Market > Marketing: the knowledge of paint business owners

    Marketing: the knowledge of paint business owners

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at the beginning of the new year, the bosses stand at the company door with red envelopes (or empty hands) and smile to welcome the employees back When they see the employees return to their posts one after another, their faces show a happy smile, which means that the new year full of expectation is also the beginning of a torturous year The reason for this is that boss is not only a career full of risks, but also needs a hundred thousand points of worry If you don't care about anything, you can count all the money at home every day, and it is estimated that boss will flood However, some bosses may not be so lucky Many employees never come back after the new year's day, even though the boss does Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: at the beginning of the new year, the bosses stood at the door of the company with red envelopes (or empty hands) and smiled to welcome the employees back When they saw the employees returning to their posts, their faces showed a happy smile, which means that the new full-time waiting is also the beginning of a torturous year The reason for this is that boss is not only a career full of risks, but also needs a hundred thousand points of worry If you don't care about anything, you can count all the money at home every day, and it is estimated that boss will flood However, some bosses may not be so lucky Many employees never come back after the new year's day, even though the boss's means of coercion and inducement are in vain In the past, it was not easy for high-end technical and management talents to stay Now it is not easy for workers to stay Not only Peacocks Fly to the southeast, but also sparrows fly to the southeast I really don't understand So the boss sent a grumble to the personnel department and asked them to recruit people first thing in the new year Otherwise, don't come back On the one hand, it's not easy! On the other hand, what can we do to attract people but not retain them? With the rapid development of the society, the army with iron barracks and flowing water can maintain the vitality of an organization, remove the false and save the true, and retain the members that the organization really needs and has the ability But the excessive loss rate makes the organization lose blood seriously, no one, and all the operation and management measures are difficult to continue After all, things are done by people So, how can we keep people? An important point is that it's not the tangible ropes such as contracts and wage relations that can retain people, but the cultural and intangible emotions This is what a Persian fable wants to express It's not the rope that keeps the sheep A Persian took a sheep by the rope Passers-by said that the reason why this sheep is with you is because you are tied with a rope and forced to be helpless It doesn't like you or really follow you So the Persians let go of the rope and left at will The sheep were still walking The passer-by was curious The man explained that although I was holding it with a rope, I often provided it with fodder, water and grass, and took good care of it The final conclusion is that it is not the string that binds the sheep, but the care and love for the sheep Pay attention to others Persians love sheep, and they know that they don't leave their masters, let alone those who have feelings We have noticed that young people's care for sheep is to "feed and water it" and "take good care of it" In the language of economics, this is actually two levels of incentive mechanism "Supply of sheep feed and water grass" is to ensure the life of sheep, so as to continue to create value, which belongs to the material benefit incentive part of the incentive mechanism We can't deny the self-interest nature of human beings First of all, people should have a reward to reflect their value, to be able to pay for themselves and to earn money to support their families, which is the necessity of life As long as they have the ability and make corresponding contributions, employees have a reason to get an ideal salary; to survive and develop, they need to get basic material security, which should be as sufficient as possible to make people live better and have a higher happiness index Of course, the precondition is not to pay without principle, but to link material interests with personal performance and pay according to contribution This kind of pay by contribution is also consistent with the interests of the enterprise In turn, those who get benefits will work more actively to create greater value for the enterprise The difference between the employees and the sheep is that as long as the sheep are fed with enough forage, no matter how you look down on it, they will milk and grow meat as usual Otherwise, the employees will not work with less money and no respect The reason why the employees are so difficult to deal with is that the demands of people are diversified This involves the second level of incentive mechanism - spiritual incentive In many cases, this kind of spiritual motivation is more important The income of many employees is not low, but the turnover rate is still very high There are many such cases around us The reason is not material, but spiritual The essence of spiritual motivation is to respect people Leaders and the masses, bosses and employees have different positions, functions and contributions in the enterprise, but as human beings, they should be equal, and there is no high or low Leaders and bosses should sincerely care for employees and respect the personality of everyone (even the lowest level) The boss should not regard employees as employees, but as business partners working together The boss wants to establish an atmosphere of mutual respect and democratic participation in the enterprise, which can also be called corporate culture Corporate culture is not only the goal values and code of conduct that employees abide by together, but also a feeling and atmosphere that makes employees feel happy Another way of spiritual encouragement is vision calling Cao Cao mobilizes the extremely thirsty and exhausted soldiers on the way to the destination, saying that there will be a green plum forest after they arrive Of course, he must have a promise to reward some key figures in private Otherwise, the team will not be able to continue in difficult circumstances, and the people will be separated The unified cause of Wei and Jin will not be completed Leaders should be good at motivating subordinates and drawing a bright blueprint for their future Only when they are good at drawing pancakes can they attract and gather talents Employees with lofty aspirations all hope to get long-term development in the enterprise For them, the near-term interests are one hand, which can be valued and cultivated, and the future development is the most important Managers all know the principle of keeping people with salary and feelings After all, treatment only meets one kind of needs of people In today's market-oriented talent market, people can't leave without sufficient treatment The manager is an art, the human heart is flesh long, has the thought, speaks the sentiment, receives the respect in an enterprise, feels the future has the development, even if the money takes little also is willing to work There are many colleagues around me who have moved to a company with higher salary or better reputation, but they quit and want to come back soon, which is the proof Therefore, we can draw a conclusion that although our cultural construction is not so effective, it is indeed recognized by many employees Of course, the ideal state for employees is to have both material and spiritual harvest, which is the direction we have been striving for Some economists think that whether a country, a region, or an enterprise, the reason for brain drain is not only the pull from the outside - the wonderful outside world attracts him, but also the push from the inside - the bad internal environment pushes him out Under normal circumstances, most people like a stable environment, with the inertia of not willing to flow So we can say boldly that the main force of brain drain is from internal thrust Learn from the shepherd Since you know how to do it quickly, the sheep will not leave you Personalized marketing needs to guide the market through value innovation March 29, 2013 interior wall coating price information of the same kind • coating enterprise model worthy of reference -- Sam's club model • coating after-sales service optimization, consumers or a "buy" and deep feelings • how small and medium-sized coating enterprises take advantage of the Spring Festival holiday consumption • o2o or coating e-commerce another pit · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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