echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Marketing: the management strategy of coating enterprises should break through the "triple door"

    Marketing: the management strategy of coating enterprises should break through the "triple door"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Core tip: for many years, due to the special market and policy environment, there are many drawbacks and defects in the fine and standardized management of coating enterprises With the change of policy environment, the development of market standardization has become more and more prominent There are common similar problems in the management of coating enterprises: the management mode is mainly based on the rule of man, and the lack of institutionalized process management, resulting in the management "bottleneck" hindering the further development of enterprises For many local coating enterprises, if the management mode does not change with the development of the enterprise, the order oriented mode should be divided into Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: for many years, due to the special market and policy environment, there are many drawbacks and defects in the fine and standardized management of coating enterprises With the change of policy environment, the development of market standardization has become more and more prominent There are common similar problems in the management of coating enterprises: the management mode is mainly based on the rule of man, and the lack of institutionalized process management, resulting in the management "bottleneck" hindering the further development of enterprises For many local coating enterprises, if the management mode does not change with the development of the enterprise, the change from the order oriented mode to the decentralization and responsibility distribution oriented mode will be realized; if the effective internal control is not implemented, it will be difficult for the enterprise to promote the rationalization and normalization of the business process, and it is impossible to achieve steady development and leap Therefore, coating enterprises are currently undergoing the test of breaking through the following "triple doors" One important door: due to the great changes in the environment, the product mix distortion due to the lack of policy awareness, so that the enterprises also have to adapt to such changes, and it is precisely because many coating enterprises cannot grasp and learn such information in time, and cannot adapt to the corresponding adjustment of national policies in time that they are abandoned mercilessly by the market At the same time, the product mix of enterprises is unscientific, product line and product group management are disordered, many enterprises blindly pursue product diversification, and there is no plan and law to choose products, no category, no system, no drug users, eyebrows and beard, and all the profits earned by relying on the main products are pasted to other products for market operation, in the end, they are white Hard As the external environment of the industry is constantly changing, the ability of the coating enterprise itself has not been improved correspondingly Some enterprises have achieved some success in the products they originally made, and they can't accept the new market development mode at all They have taken many detours in the management and sales work, and some have even been eliminated "Refusing to change one's own cognition" is a major weakness of human nature The first point of Ideological and spiritual change is to overcome the weakness of human nature A dynamic enterprise should constantly accept new affairs, new ideas and new ideas, adapt to the new environment and obtain more wealth in the process of reform and innovation [door breaking strategy]: Paint enterprises need to have some new plans for future development and policies The main direction of macro adjustment is in direct proportion to the scientific research and sales of products The proportion of independent intellectual property rights of enterprises and products with scientific and technological content should be increased rapidly Imitation show will be eliminated by the market finally Therefore, within the existing adjustable time, gradually excavate or introduce new special effects and differentiated products Leading products need to be controllable Because the environment of the enterprise is not very mature, it is gradually standardized and innovated The macro strategic planning of coating enterprises includes policy oriented planning, technological product innovation planning, model innovation planning, industry development and enterprise survival benefit planning, etc the direction is a foundation When conditions permit, study the strategic planning that conditions do not permit, and break through under the industry advantage, the market belongs to itself We will earnestly strengthen the protection of independent intellectual property rights and continue to "work hard." On the one hand, it is necessary to strengthen exchanges and cooperation with large enterprises, promote the standardization, industrialization and intensification of product production, establish the standard system of production quality management, and increase the research and development of new products, so as to fundamentally reverse the situation of weak enterprise foundation and create the material conditions for going out and participating in strong competition; on the other hand, it is necessary to innovate ideas, find new ways and find new ways Looking for a new world of development Double door: frequent loopholes in management and control human resources are worrying many coating enterprises are not in place in management and monitoring, and even loopholes occur frequently The senior managers monopolize too much power, and the middle level is in a state of "more execution and less power" The senior managers often like to manage and listen to the reports of the lower level employees; the senior managers think that the management is very detailed and in place However, it greatly dampens the enthusiasm of the managers, and causes mutual distrust of the management team, internal friction of the company, low work efficiency, and insufficient support and control of the functional departments 1.2.3 "index marketing method" of paint industry on the next page to improve brand awareness 2012 home marketing mode: e-commerce interactive micro blog to supervise similar information; paint enterprises worthy of reference -- Sam's club mode; paint after-sales service optimization, consumers or "buy" and deep feelings; how small and medium-sized paint enterprises to borrow the Spring Festival holiday consumption · O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.