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    Home > Coatings News > Paints and Coatings Market > Marketing: the market reform of coating enterprises is imperative

    Marketing: the market reform of coating enterprises is imperative

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: paint enterprises should pursue the maximization of investment return, but as a result, many paint enterprises fall into a misunderstanding, turning the maximization of investment return into the maximization of return, turning the means into the purpose, which goes against the basic policy of sales, so we can't stay in a matter of fact level to consider the problem, and get away from the original face of things Many coating enterprises think that price war can exchange for market, but in the end, they may not only fail to win other people's market, but their own products will compress the market In fact, the real competition of price war is the technical content behind the products, if the products have no technical content and no difference Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: paint enterprises should pursue the maximization of investment return, but as a result, many paint enterprises fall into a misunderstanding, turning the maximization of investment return into the maximization of return, turning the means into the purpose, which goes against the basic policy of sales, so we can't stay in a matter of matter level to consider the problem, and get away from the original face of things Many coating enterprises think that price war can be exchanged for market, but in the end, they may not only fail to win other people's market, but their own products will compress the market In fact, the real competition of price war is the technical content behind the products If the products have no technical content and no difference, anyone can do it, only the price can be exchanged for the market Only when your product has a personality, can you win the market with a unique personality, and this personality must be what consumers need The marketing of coating enterprises needs a change To improve the marketing of the industry, we need to rely on the system, organization, team and not just one person Most of a paint enterprise in the entrepreneurial stage is a hero who creates history In the stable development stage, it depends on an organization and a team, which requires the specification of the organizational structure If you don't adapt to the new environment, you will be eliminated Looking at the winners in other industries, such as duluxi, Libang and other paint enterprises, none of them is not a highly standardized unity of internal system and executive ability, which solves the problem of awarding The development of coating enterprises has broken through the bottleneck due to the problems of rights, checks and balances and game rules This specification is just what coating enterprises in the coating industry lack The necessity of specification is particularly important for coating products to stand out in the wood products industry Secondly, standards need methods If all of them are changed at once, the ideas of the employees in the paint enterprise are difficult to accept, and the behaviors of the paint enterprise cannot be changed at the same time Once it fails, it means the loss of time and market Therefore, it is necessary to adjust it according to the specific situation of the coating enterprise and the psychological acceptance ability of the employees This adjustment should be to improve rather than to overturn Everyone is discussing innovation, and improvement is to innovate Most coating enterprises need to improve, of course, the general direction of the specification should be firm If the coating enterprises are suitable It's very dangerous to deal with many irregular behaviors and follow the irregular path Finally, compared with developed countries, there is a big gap in product development ability, chemical composition improvement and marketing service level After all, coating industry is a traditional industry, which is different from the law of high-tech development Many technologies and experiences depend on a long-term accumulation process Coating products seem simple, but in fact, in addition to being an important necessity of people's home life, with the improvement of people's living standards, they are also seen as works of art matching the overall home decoration style Therefore, the coating enterprises in the growing period need to break through the bottleneck in product design, improve product design and expand market share based on marketing strategies To some extent, the person in charge of a coating enterprise said: "all the actions of the enterprise are to meet the market demand, rather than forcing consumers to accept the useless work passively Therefore, the design of products that meet the needs of the coating market should be half as effective as before." It's imperative to strengthen the relationship with consumers The four steps of "Star" marketing of coating enterprises are similar information The model of coating enterprises to be used for reference: Sam's club model The perfection of coating after-sales service How can small and medium-sized coating enterprises make use of the Spring Festival holiday to consume? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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