Marketing: the marketer of paint industry should have the wisdom of Philosophy

Core tip: eight years ago, Peking University published a book called "doing management consulting in China" Specifically mentioned two good thinking tools of consultants: Philosophy and go Philosophy is not the specialty of Chinese people Before the popularity of Buddhism, Chinese Taoism and Confucianism were still in the oral tradition of empiricists Only because of the long-term debate between Confucianism and Taoism, did Chinese people have to learn the philosophy system and dialectics of Buddhism Since then, there has been a Chinese philosophy that can be widely studied In Chinese philosophy, the logic system is not so delicate and lacks the guidance of "God" That's all Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: eight years ago, Peking University published a book called "doing management consulting in China" Specifically mentioned two good thinking tools of consultants: Philosophy and go Philosophy is not the specialty of Chinese people Before the popularity of Buddhism, Chinese Taoism and Confucianism were still in the oral tradition of empiricists Only because of the long-term debate between Confucianism and Taoism, did Chinese people have to learn the philosophy system and dialectics of Buddhism Since then, there has been a Chinese philosophy that can be widely studied Chinese philosophy, the logic system is not so delicate, lack of "God" guidance, everything is so life Like to appreciate the beauty or impermanence of life from one flower and one grass In my opinion, Chinese philosophy is more suitable for consumer oriented marketing thinking With the daily thinking rhythm of consumers, the life philosophy thinking is not profound and artificial It gradually goes deep Brand communication has removed the cold media mark and become a living dialogue between people It seems that those who engage in marketing should pick up the wisdom of Chinese philosophy Einstein, I can't compete with marketers In the field of physics, he has a unique position and is the object of admiration of countless people However, all of these are not from the pure contribution of physics, because his contemporaries, such as Bohr, Heisenberg and Schrodinger, are no less than Einstein Einstein is not the only discoverer of the familiar concepts of special relativity, Brownian motion and photons Einstein's magic lies in that he is the only discoverer of general relativity Like brand positioning, the only way to produce absolute value So why can only Einstein discover general relativity? It's the power of philosophy When I read Scientific American recently, I saw this interesting topic: Einstein's scientific command is mainly inspired by philosophy It turns out that the way of thinking can dominate one's wisdom, while philosophy is the master Einstein was thinking about relativity at the age of 16 However, due to the lack of wisdom in life, he never made a breakthrough Later, he liked the philosophy of Hume and Mach, and got a decisive inspiration The philosophical standpoint of Hugh and Ma is based on perceptual experience, and all ideas beyond experience must be questioned The last layer of window paper breaks through the concept of absolute time, which is an untested hypothesis Einstein resolutely abandoned the consensus of absolute time, started a new career, and achieved his great general relativity For a long time, we have been in the shadow of Western science, rejecting intuition and pursuing absolute objectivity We have interpreted Chinese philosophy wisdom narrowly as a little wishful thinking I don't know anything else At least, marketing is human wisdom, and human beings live in perception Einstein is one of the representatives of Western science His achievements are not only scientific experiments, logical analysis and other seemingly rigorous things As a marketer, ye dunming proposes to regain Chinese wisdom and interpret European and American brands, marketing and management systems with Chinese insight So, where does the philosophy wisdom of marketers come from? From the experience of life Every day, we deal with people, even familiar people, they are all changing If we take an open, appreciative and research attitude, we will find subtle changes We can not only share happiness with them, but also get out of our way to figure out why The wisdom of human nature will gradually enrich Only by studying a few people around us can we solve the problem of countless people who don't know each other There is no substantive difference between people According to ye dunming, marketers who rely too much on large-scale research and statistical analysis will regard people as objects Without the research results of Reiki, they can't move any living people Marketers, who deal with people every day, do not always know "personnel" Treat people as you are, turn a blind eye, only see the goal, not see people, all hinder the sublimation of human wisdom Recently, the author put forward the attitude of "three letting go": letting go of ego, mind and soul When the mind breathes freely, wisdom will quietly enter Marketer, your wisdom comes from introspection and reflection You can't demonstrate the inner paleness just by pursuing the external brilliance Unwilling to be lonely in the new way of online marketing of building materials products? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? • these companies are all "potential", which company or "location"? 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