Marketing: the marketing of coating enterprises should return to the core value of products

Core tips: after the government's regulation and control of the real estate market, the rising cost of raw materials and human resources, the upgrading of sales demand packaging, the innovation of marketing means among enterprises, the coating industry has gone through another competitive 2011 When the business elites of coating enterprises are busy seeking new development in various marketing methods, and the dealers are digging their minds in the form of sales, they may begin to find that the consumers themselves are gradually becoming rational They are no longer swayed by various advertising slogans, but return to their real needs and pay more attention to the core value of the product itself Market-oriented product design has become the key to win the hearts of consumers Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: after the government's real estate market regulation, the rising cost of raw materials and human resources, the upgrading of sales demand packaging, the innovation of marketing means among enterprises, the coating industry has gone through another competitive 2011 When the business elites of coating enterprises are busy seeking new development in various marketing methods, and the dealers are digging their minds in the form of sales, they may begin to find that the consumers themselves are gradually becoming rational They are no longer swayed by various advertising slogans, but return to their real needs and pay more attention to the core value of the product itself Product design in line with the market has become the core to win the hearts of consumers Whoever can truly research products, design products and produce products from the perspective of consumers will be recognized by consumers and stand out in the market competition, which is the real way out for the coating industry The development of everything follows its own internal law When things develop to a certain stage, they must return to the original track But this is not a separate cycle, but a return in the changing situation and development Coating enterprises should also return to the most essential and rational development, that is, to create products that consumers need and enhance the core value of products After years of market growth period of "seeing mountains is not mountains, seeing water is not water", some coating enterprises regard hype as an effective way to enhance brand added value Especially the price speculation is the most commonly used marketing method for coating enterprises In a relatively closed market environment, this model is very beneficial, but when the market gradually matures and returns to rationality, there are only two results for such enterprises: transformation or death With the consumer's attention to the concept of low-carbon environmental protection, a variety of zero formaldehyde products appear in the market, which leads to various propaganda wars with the slogan of environmental protection and safety However, the zero formaldehyde products on the market, low-carbon environmental protection children's paint is really environmentally safe? Is there product technology behind the slogan of environmental protection? These problems are worth pondering The connotation of the product is far beyond the enterprise itself, and also includes word-of-mouth, development planning, integrity and other aspects When the market purchasing power is dominated by the rigid demand, the product is undoubtedly one of the important factors to attract consumers to choose the brand of the enterprise Returning to the product, its influence will be more profound With the increasingly fierce competition in the essence of coating products, the concept slogan of flashiness can only be withdrawn from the marketing stage Now the marketing circle has reached the turning point that needs to return to the essence of marketing, and the essence of marketing is nothing more than demand, which is the product that supports demand However, when many coating enterprises promote new products or new brands, they often over correct in marketing Their combination content covers advertisement, promotion, channel, price and so on, but ignore the most basic product innovation and product combination But the concept and gimmick in the publicity and promotion can not meet the needs of consumers Consumers have a steelyard in mind The core value of a brand is nothing more than the two elements of product plus function The so-called "no skin, no Mao will attach" Only when the brand behavior of the paint enterprise firmly grasps the consumption demand, and only when the gorgeous brand communication, marketing planning, public relations promotion, etc are always united under the banner of brand and product value, can the paint enterprise be in the cruel market In the competition, it is as stable as a rock, and has grown into a classic brand respected by the industry and respected by consumers Psychological demand provides 6 key points for the success of sales promotion in home decoration and building materials industry for the segmentation and positioning of coating market The mode that coating enterprises can learn from: Sam's club mode The perfection of coating after-sales service How can small and medium-sized coating enterprises make use of Spring Festival holiday to consume? O2o or coating e-commerce is another pit The coatings industry integrates into the development of the Internet to promote the prosperity of the industry The coatings marketing: not all coating products are suitable for holiday marketing The experiential marketing mode ------ you price it The micro marketing opens the era of precision marketing The coatings enterprise culture focuses on the idea The eight strategies of the coatings enterprise network marketing are focusing on coatings, diatom mud, paint coatings, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,