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    Home > Coatings News > Paints and Coatings Market > Marketing: the "mind" of marketing: occupying the heart of consumers

    Marketing: the "mind" of marketing: occupying the heart of consumers

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: April is the marketing season for many enterprises When you feel the changeable climate and talk about the "late spring cold" phenomenon in the consumer market, don E Schultz, the father of IMC and the world's top marketing expert, is "preaching" in South China Let's forget to occupy the market, price and promotion for a while The first thing we have to do is "occupy the mind of consumers & Rd Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint House News: April is the marketing season for many enterprises When people feel the changeable climate and talk about the "cold in late spring" phenomenon in the consumer market, don E Schultz, the father of IMC and the world's top marketing expert, is "preaching" in South China He said: let's forget to occupy the market, forget the price and promotion The first thing we have to do is "occupy the mind of consumers" When we are keen to study marketing technology and theory, when we focus on management experience and mode, we may forget that all our production and marketing are to win consumers in quite a lot of times We need the past and present consumers, but also the future consumers, which is the fundamental way for the sustainable development of enterprises I don't like the word "occupation" used by Professor Schulz If we take the marketing process as a tool and commercialize all the results, only the transaction will be left Business is essentially utilitarian, but this is not all about it As a kind of social behavior, what enterprises, markets, products and consumers build together is not only the business relationship, but also the way of life and communication, forming a relationship chain that can realize the value of each other Successful marketing is not about selling things, but getting more from consumers than money The most important thing is whether you can listen to the voice of consumers We are always used to the praise and praise of consumers, and the criticism of consumers is regarded as taboo The main responsibility of public relations department is to annihilate the voice of criticism In fact, Chinese consumers are rapidly growing and maturing into world-class consumers, and our customers are becoming more and more picky Their pursuit of perfect use experience and insatiable desire has become the driving force of enterprise development The definition of the present life and the imagination of the future life of consumers are changing our production, management, sales, communication and service methods In the face of mature and intelligent consumers, our products always show such and such shortcomings, and defects are inevitable Therefore, improvement, innovation and creation are permanent From the perspective of consumers, R & D, manufacturing and marketing are the same thing The former is to provide consumers with more perfect life solutions, while the latter is a process of delivering value and interactive value What consumers need is not only material practicality, but also spiritual pleasure and satisfaction brought by products, brands and services Recently, I saw a story that a salesman went to a temple to sell combs A salesman came back with no success and said that monks don't need combs Another sold several thousand, because he printed Buddhist scriptures on combs, and believers asked for them Comb is the product with the most homogeneous function and appearance, but ordinary products can create the largest market as long as they meet the needs of consumers to the greatest extent Listening to the voice of consumers can create greater value for consumers and realize the value of consumers can achieve the business value of enterprises In an era of unprecedented prosperity of marketing theory, when we call for listening to the voice of consumers, we are embarrassed to find that we can not find an effective communication mechanism with consumers Which marketing mode does it exist in, or does it exist in advertising? Listening is for communication, and communication must be two-way We have a powerful ability, channel and method to reach consumers in one way, but we haven't formed a two-way mechanism of power balance Advertising is one-way, the terminal is silent, after-sales is institutionalized, and market research is questionnaire based Maybe we should thank the Internet When the number of Chinese Internet users exceeds the population of the United States, and when social media is more developed than ever before, we have a convenient and effective way to communicate with consumers, pay attention to and listen to their opinions But that is not enough Enterprises can't always hide behind reports, data and research companies We need to communicate with consumers face to face, and we need to use various means and platforms to widely understand consumers' needs and feelings We can't simply regard such a way as the responsibility of the after-sales department Our R & D personnel, marketing personnel and market planners must communicate with consumers without any gap More importantly, the decision makers must have more and more extensive channels to obtain important information conveyed by consumers How to communicate with consumers, how to form an effective mechanism and how to build a platform to transmit information to each other should be the most important topic in the marketing field in the period of economic transformation We look forward to China becoming the highland of the world consumer market A new consumer era has quietly arrived, and the initiator of the new era is consumers! Brands don't go to the altar on their own "Who am I" is an old brand proposition, but when we are keen to say "who am I" loudly in various modern communication ways, in fact, you may not be what you say, but you in the minds of consumers By allowing consumers to buy and own, some brands have realized their own value and confirmed their market position But before that, they must have a process, or insist on creating value for consumers, which is value mutual building! When Apple overtook Google to become the most influential consumer goods brand, in many parts of the world, "Apple fans" in front of Apple stores are queuing up all night Professor Schulz said in his speech that most of the world's top ten most influential brands are apple, Coca Cola, Samsung and other consumer goods brands, while China's top ten most influential brands, except that banks are mobile phone operators, do not have a real consumer goods brand Do we want to occupy the market through overwhelming advertising, or let consumers open their hearts to embrace our brand? The former can bring us a brief resplendence, while the latter can make the foundation industry of Chinese enterprises evergreen Four big steps to do a good job of group purchase of fine building materials products: how to deal with the off-season of market sales by joining the coating agent? Brand and market become two major concerns of jade paint dealers in 2017! Paint marketing: suck up "no customer service" I hope you are not one of them: paint marketing: not marketing, but you too low Paint marketing: paint brand agency lending service upgrade machine to break through the dilemma Jade stone lacquer marketing season is coming soon The enterprises need to prepare for Yu stone paint enterprises to do well in marketing, content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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