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    Home > Coatings News > Paints and Coatings Market > Marketing: the most critical factor of coating sales: building the channel "interest chain"

    Marketing: the most critical factor of coating sales: building the channel "interest chain"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: the essence of marketing is to meet the needs Further speaking, it is to meet the needs of all links in the whole process from production to final use This demand is not the needs of a point or a link, but the needs of all links involved in the whole process Only in this business chain, the needs of relevant links are different The needs of manufacturers, distributors, agents and terminal distributors are to obtain benefits through sales, while the needs of consumers are based on the needs of certain use characteristics of products, which in the final analysis are also the needs of personal interests Therefore, the marketing process of enterprise management is also the interest chain Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: the basic marketing is to meet the demand Further speaking, it is to meet the needs of all links in the whole process from production to final use This demand is not the needs of a point or a link, but the needs of all links involved in the whole process Only in this business chain, the needs of relevant links are different The needs of manufacturers, distributors, agents and terminal distributors are to obtain benefits through sales, while the needs of consumers are based on the needs of certain use characteristics of products, which in the final analysis are also the needs of personal interests Therefore, the marketing process of enterprise management is also the process of interest chain building and management The success of a product management does not care about whether the product has obvious advantages, how low the price is, how strong the sales ability of the sales team, and whether the channel digestion ability is strong, etc These potential or clearly existing advantages can determine the prosperity of the product for a while, but if we do not pay attention to the benefit chain management of the product sales link and ignore the benefit distribution of the related links involved, there will still be no strong market vitality Can a manufacturer occupy the market with products that have no profit in production, no profit in channel sales, and insufficient demand of end consumers? This is self-evident Therefore, in the process of interest chain management of marketing, enterprises should consider the key interest chain links in the whole process of enterprise operation, and win-win can ultimately ensure the success of marketing To manage the interest chain, enterprises should carefully study the following aspects: 1 Determine the links involved in the interest chain In the process of implementing the interest chain management based on the interest distribution, the first problem to be solved is to determine the links involved in the interest chain, that is, to give the interests of several main links directly related to the product management This is a problem that must be clear We usually divide the process of product management into three parts: upstream, midstream and downstream, i.e upstream production enterprise, midstream channel agent business enterprise and downstream terminal seller (or terminal demander), which determines that the implementation of interest chain management is also closely related to these three core aspects 1.2.3 only when the marketing personnel master the speaking skills can they better communicate the starting point of the growth of the paint enterprise: focus on resources and single products to break through the same information; insist on or leave the hard life of the paint dealers? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bads group Zhongshan plant coating house is specialized in coating, diatom mud, paint coating, coating process, fire retardant coating news and coating, diatom mud, paint coating, coating process, fire retardant coating decoration knowledge and decoration effect map,
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