Marketing: the new blue ocean of coatings dealers in the third and fourth Market

Core tip: each manufacturer in China has different classification methods for three or four levels of market This paper specifically refers to the regional market at or below the county level according to the administrative divisions In this kind of market, the competition intensity of many products in many industries is far less intense than the primary and secondary markets Due to the weak brand awareness and relatively limited purchasing power of consumers in the third and fourth tier markets, many second and third tier brands or a large number of miscellaneous brands can survive and develop in the third and fourth tier markets according to the different regions of the Chinese market In particular, many dealers dealing in miscellaneous brands are satisfied with short-term service due to poor management and service provided by manufacturers of miscellaneous brands Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: three or four levels of market, each manufacturer in China has different classification methods, this article specifically refers to the regional market at or below the county level according to the administrative divisions In this kind of market, the competition intensity of many products in many industries is far less intense than the primary and secondary markets Due to the weak brand awareness and relatively limited purchasing power of consumers in the third and fourth tier markets, many second and third tier brands or a large number of miscellaneous brands can survive and develop in the third and fourth tier markets according to the different regions of the Chinese market In particular, many dealers who deal in miscellaneous brands earn fast money in the local market because their management and service are not in place, or because they are satisfied with short-term interests They sell their products to consumers, and there are after-sales problems with their products Whether the dealers or not, or the dealers do not exist, or even "human beings evaporate" Consumers go to the manufacturers directly The manufacturers may not be able to manage it Even the manufacturers are likely to close down, making the consumers call it "not to call it" every day For the above situation, although it is the mess left by other miscellaneous dealers, no one is willing to take over the hot potato, but for the brand dealers in the third and fourth level market, if handled well, this problem can be transformed into new business opportunities and open up a new market blue ocean When I served Huangming solar energy group, I planned "solar orphan trusteeship" and adopted solar orphans according to the above market problems The so-called "orphan" of solar energy means that other manufacturers and distributors of miscellaneous brands no longer provide after-sales services, making the problem products purchased by consumers become "orphans" who are not loved by their parents or uncles Through the adoption of solar energy orphans, we can establish the brand image of himing solar energy brand responsible for consumers, expand the brand awareness, and form a good reputation for after-sales service, so as to drive the brand dealers to sell brand products in the local market For claiming "orphans" and trusteeship "orphans", for brand dealers, it is absolutely not a loss making business, but brand dealers through trusteeship "orphans", to provide consumers with reasonable and fair paid services for problem products Some well-established brand distributors even set up teams and companies to serve "orphans" Through the services, reasonable fees are charged, which not only solves the urgent needs of consumers, but also can obtain considerable profits For the third and fourth level market, because of the consumer population, it is much smaller than the first and second level market Compared with the first and second level market, which lives next door, in the same community, they don't know each other and have indifferent human feelings, the effect of word-of-mouth marketing in the third and fourth level market is far greater than that in the first and second level market In an extreme case, in some underdeveloped county-level markets, consumers can find the dealer's boss themselves only through two or three friends By claiming "orphans" and trusting "orphans", we can establish a good service reputation of brand dealers in the local area, make good reputation marketing and word-of-mouth communication, and bring real benefits to brand dealers The brand dealer can trust the "orphan" action to reassure the consumers: I even do the after-sales service of the products that others don't care about, let alone the products that I sell myself, I definitely buy the reassurance For the brand distributors who implement the trusteeship "orphans" and claim "orphans", the purpose of doing so can also quickly surpass the competitors and open up the competitive level Once this kind of service action of brand dealers is generally recognized and trusted by local consumers, it occupies the minds of consumers - because in the minds of consumers, only leading brands and big brands can do such seemingly "thankless" behaviors with social benefits greater than economic benefits Invisibly, the brand of the brand dealer is equal to the big brand and the leading brand When consumers buy or recommend their relatives and friends to buy again, brand distributors become the first choice, and other brand competitors will be left behind Claiming "orphans" and trusteeship "orphans" is a very good business opportunity that can be used by three or four level brand dealers in some immature or developing industries With this business opportunity, brand dealers can open up a brand-new blue ocean that moves customers, transcends competition and finds new profit growth points! No strategy for small and medium-sized paint enterprises will lead to the "death" of paint manufacturers, which will bring habitual harm to paint dealers Similar information Paint marketing: multi-channel marketing of paint to win the future Mobile social networking, subverting the new marketing mode of traditional paint enterprises Paint marketing: not to do concept marketing Paint enterprises speak with real ability The saddest thing for small and medium-sized enterprises: there is no market for products! Paint marketing: the era of all-round marketing is coming, making marketing everywhere The traditional promotion is behind the times The new marketing mode is widely accepted by the 80's and 90's generation Paint marketing: there are some good ways to prevent order loss Paint marketing should enhance customer experience and create value for customers New media advertising has been involved in the marketing promotion of legal paint enterprises, which needs to be recognized Coating marketing: marketing is by no means accidental The exclusive coating home of successful marketers is focused on coating, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,