Marketing: the next development point of coating industry

Core tip: the first-line market of the paint industry has been saturated, and the second-line market is approaching saturation Although the construction of guarantee housing brings a little dew to the paint industry, the hot competition in the paint market cannot solve the problem of oversupply for the time being According to this situation, the rural market is expected to become a new development path for small and medium-sized coating enterprises As far as China's present society is concerned, the rural economy is also developing rapidly, the living standard of the rural people is also improving, and the fashionable home furnishing concept is gradually accepted, which is the result of the coating enterprises entering the rural market Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: the first-line market of the coating industry has been saturated, and the second-line market is approaching saturation Although the construction of guarantee housing brings a little dew to the coating industry, the hot competition in the coating market cannot solve the problem of oversupply for the time being According to this situation, the rural market is expected to become a new development path for small and medium-sized coating enterprises As far as China's present society is concerned, the rural economy is also developing rapidly, the living consumption level of the rural people is also improving, and the fashionable home furnishing concept is gradually accepted, which is the best time for coating enterprises to enter the rural market In order to effectively select the market to carry out the "pilot" strategy, we must aim at the target, select the rural market with high overall economic level, sound logistics and strong reputation of paint brand is the key to success Although in recent years, the government's investment in rural infrastructure is increasing, and the pace of implementing urban-rural integration is accelerating, the rural development is still uneven Therefore, the development of the rural market can not take a comprehensive approach to blossom, otherwise the labor and wealth, the loss We must select one point or several points to carry out the key development, accumulate experience while developing, and then carry out the nationwide promotion step by step In recent years, the purchasing power of rural areas has been greatly improved by strengthening the site setting of exclusive stores, but not very strong purchasing power, and the aesthetic concept of rural consumers has been greatly improved, so when products enter the rural market, first, they should be able to afford; second, they should be better understood in the heavy media; third, the store must be standardized With these three points, we can win the trust of rural customers, and with high-quality products and services, we can establish a good cooperative relationship, which also requires the company to give a lot of advertising support to rural stores In order to ensure the smooth implementation of the development of the rural market, it is necessary to strengthen the publicity in rural areas In the early stage, we must rely on the media to expand the momentum, so that the rural distributors and consumers can recognize the product brand in the sense sense, and then after the follow-up work of the market personnel in the later stage, we can make everyone have a deep understanding of the brand from the outside to the inside On the basis of the original area manager responsibility system, a development team was formed to recruit market personnel for the rural market, and each city, county and township in a province was refined for a relatively long time To achieve the effect of publicity and development While vigorously developing the rural market, coating enterprises will also increase their support to the township stores, and strive to be a model of successful occupation of the rural market in the industry with better products, more considerate services and more influential brands In order to win the rural market, coating enterprises must start from the actual market needs of farmers, meet the actual needs of consumers, and improve various supporting after-sales services Key words: Construction and management of a new paint dealer team for paint sales; similar information on the 10th anniversary of cabaret held by Tao Lejia; import and export statistics of major paint varieties in China in the first half of 2016; August 3; BASF's paint sales fell by 4% in the first half of 2016; China's paint industry entered a low-speed growth period; global paint demand is expected to reach 54.7 million tons in 2020 Paint marketing: the correct use of telemarketing, paint sales can still be "broken Jiangsu Chenguang paint sales elite training will open the curtain Extra! Extra! The leader of the coating industry changed hands ∥ March 11 the coating industry ∥ Xuanwei, the world's second largest coatings company, surpassed Akzo Nobel for the first time in the world ∥ exclusive report: the black curtain of the coating market is established, Campbell, painters and so on ∥ smart optimization of the coating Marketing -- the home of bait marketing coatings focuses on the news, information and coatings of coatings, diatom mud, paint coatings, coating technology and fire-resistant coatings, Decoration knowledge and effect drawing of diatom mud, paint coating, coating process, fireproof coating,