Marketing: the next opportunity for Chinese e-commerce: B2B network distribution

Core tip: the opportunity of e-commerce is not only B2C, in the next 2-3 years in China, B2B, especially "B2B network distribution" may have greater opportunities! We analyze it from three perspectives 1 B2B will surpass B2C in both scale and impact on enterprises The exchange and circulation of social consumer goods and industrial goods is an extremely complex value chain From the perspective of a consumer goods manufacturer, it can be divided into three parts: "B2B purchase: raw material purchase", "b2b distribution: finished product channel distribution / wholesale" and "B2C retail" From absolute sales Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: e-commerce opportunities are not only B2C, in the next 2 to 3 years in China, B2B, especially "B2B network distribution" may have greater opportunities! We analyze it from three perspectives 1 B2B will surpass B2C in both scale and impact on enterprises The exchange and circulation of social consumer goods and industrial goods is an extremely complex value chain From the perspective of a consumer goods manufacturer, it can be divided into three parts: "B2B purchase: raw material purchase", "b2b distribution: finished product channel distribution / wholesale" and "B2C retail" From the perspective of absolute sales scale, B2B scale is far larger than B2C scale There are two sets of data for reference: (1) in 2009, the wholesale and retail sales of commodities above Designated Size in China were 14221.6 billion yuan, while the wholesale and retail sales of commodities above Designated Size in the same period were 4291.6 billion yuan (data source: National Bureau of Statistics), that is, b2b distribution: B2C retail = 10:3 (2) According to the data from the 2009e stats report of the U.S Bureau of statistics, the sales revenue of middlemen and retailers is 5166 billion and 3638 billion US dollars, respectively B2b distribution: B2C retail = 7:5 (the U.S retail industry is extremely developed and has undertaken a large wholesale function) We also need to pay attention to the impact of e-commerce in different links on enterprises According to the US Bureau of statistics 2009e stats report, 42.0% of the manufacturer's sales revenue of 4436 billion yuan and 23.4% of the middleman's sales revenue of 5166 billion yuan are realized through e-commerce (B2B), while only 4.0% of the retailer's sales revenue of 3638 billion yuan is realized through e-commerce (B2C) From the perspective of sales volume, it is obvious that the impact of B2B e-commerce on an enterprise is far greater than that of B2C e-commerce 2 Why is B2B "online distribution" the next opportunity and hot spot of China's e-commerce? B2C is hot, but it doesn't necessarily make money The rapid development of B2C has objectively put forward higher requirements for the upstream supply chain The history of gold panning in the west of the United States tells us that it is not necessarily the gold panners who can earn money, but the upstream or service providers of gold panning industry Taking Taobao business model bbcs (manufacturer, trader, consumer, service provider) as an example, Taobao's attempts to lay out and develop Taobao distribution, E-Chain links, and get through Alibaba and Taobao's good infinity only show that Taobao has seen a greater industrial opportunity than B2C (Taobao, Taobao Mall, Yitao)! Here I would also like to briefly explain that B2B is the same, but in the next two to three years, the opportunity of b2b distribution will be greater than B2B procurement, because: (1) B2B procurement focuses on "cost saving and efficiency improvement" In China, only large enterprises have the power to apply B2B procurement, but generally they will use independent platforms (2) B2b distribution focuses on "increasing revenue and channels", which is more urgent and realistic in China with a vast territory and channels as the king, and is attractive to large, medium and small enterprises 3 Traditional enterprises with specific resources can focus on B2B network distribution opportunities The premise for traditional enterprises to cut into B2B network distribution is to have "characteristic resources" For distribution, the core is to master the downstream purchaser resources I think there are two types of enterprises that have good conditions to develop B2B network distribution: (1) traditional chain business market that grasps the buyer's resources: business market can be regarded as "offline Taobao" If the seller's resources in the business market can be effectively integrated into a considerable purchase volume, it will be very attractive to upstream suppliers (2) There are two possible directions for traditional wholesalers who master supplier resources to carry out "network distribution": one is to serve the existing downstream purchasers, aiming to improve the efficiency of the supply chain; the other is to expand the scope of purchasers through network distribution services, such as the end purchasers facing 4-6 cities, the long tail markets facing small and medium-sized purchasers, etc From the incremental principle of e-commerce, it is obvious that the latter is easier to promote and more valuable than the former The market orientation of small and medium-sized paint enterprises should "say it and do it" and how to let customers "see" the quality of latex paint and the same information The mode that paint enterprises should learn from -- Sam's club mode After sales service of paint should be maximized, and consumers or "buy" and have deep feelings How can small and medium-sized paint enterprises make use of Spring Festival holiday consumption? 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