Marketing: the paint marketing has no fixed form, the customer is the center

Core tip: it is said that "marketing is infinitive, customer is the center" This sentence is very important for the current coating enterprises At present, there are more and more paint brands in the industry, and the market competition is becoming increasingly fierce If the paint enterprises want to achieve successful marketing, stand out from the crowd, successfully achieve transformation and upgrading, and achieve healthy and sustainable development, only from the perspective of consumers can they laugh at the end So how to focus on customers? Paint advertising: get rid of blindness and target Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: some people say, "marketing infinitive, customer is the center", this sentence is very important for the current paint enterprises At present, there are more and more paint brands in the industry, and the market competition is becoming increasingly fierce If the paint enterprises want to achieve successful marketing, stand out from the crowd, successfully achieve transformation and upgrading, and achieve healthy and sustainable development, only from the perspective of consumers can they laugh at the end So how to focus on customers? Coating advertising: to get rid of blindness and targeted as we all know, coating belongs to the durable consumer goods with cold attention As far as consumers are concerned, they only pay attention to it when they need it, and they will try their best to understand and inquire about it After all, the cost of coating is not a small amount for ordinary families Therefore, the coating enterprises should have a targeted advertising investment, not blindly put in for the pursuit of brand awareness, and more consideration should be given to the media concerned by the quasi consumer groups of coating, such as the media focusing on professional building materials, decoration and home furnishing, vertical portal of the coating industry, etc., rather than the mass mainstream media The mass media is expensive and widely spread, and rarely can be introduced in detail in large length Moreover, among the audience of the advertisement, there is even less demand for coating Coating brand positioning: with the development of economy, more and more advertising information is filled in the life of consumers The cost of advertising is rising, but the actual effect of advertising is declining However, if the brand positioning can not meet the tastes and needs of consumers well, or is not accurate enough, then the product sales and brand competitiveness may be affected From the perspective of brand positioning, the product is an important grafting point The unique functions and benefits of the product are often the reasons for consumers' favor and purchase, but the construction of the unique product demand point must be put in the perspective of consumers to refine and think, otherwise the probability of success will be greatly reduced Coating channel change: keep up with the trend and diversified layout in the marketing field, more and more enterprises pay attention to the importance of terminals in the sales link, and it is common to see "terminal is the king" and "decisive terminal" With the development of economy and the evolution of society, the system of "gradually canceling the blank house" has been paid more and more attention The arrival of the era of fine decoration is only a matter of time In addition, the virtual channel of network is becoming more and more popular in the coating industry It is difficult for the traditional terminal store sales to interpret the meaning of "channel" in the modern society The concept of channel gradually extends to a wider range, including store sales, engineering channels, e-commerce, community promotion, cooperation with decoration companies, two, three and four level market, etc multi-channel radiation and promotion will be the way of brand shuffling and enterprise competition in the paint industry Improvement of coating service: to create the differentiation advantage, now the homogenization of products in the coating market is becoming more and more serious, especially for the coatings with low technology content As far as the products themselves are concerned, it's hard to find a unique exciting point that makes consumers shocked The key is to stand in the position of consumers and pay attention to the concerns of consumers“ Point "to analyze and render As for the coating product, it can only be regarded as a semi-finished product After the completion of the coating sales, it must go through the important link of coating The quality of the coating effect will directly affect the quality and use of the product, and inevitably affect the influence and reputation of the coating brand As a durable consumer goods coating, improving the quality of after-sales service, increasing after-sales care for customers, and solving consumers' worries about a series of after-sales problems will undoubtedly enhance consumers' purchase reasons So for coating after-sales service, more importantly, after-sales service should not only be used as an empty slogan, but also be practical and practical All in all, no matter in advertising, brand positioning, channel change or after-sales service, coating enterprises can only be invincible in market competition if they understand what consumers want Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,