Marketing: the problem of electric shock

Core tip: with the rapid development of Internet e-commerce, e-commerce has become a hot topic in the field of coatings More and more coating enterprises enter B2C e-commerce, and e-commerce has become a trend Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: with the rapid development of Internet e-commerce, e-commerce has become a hot topic in the field of coatings More and more coating enterprises enter B2C e-commerce, and e-commerce has become a trend Compared with traditional channel marketing, e-commerce has many advantages, for example, e-commerce can reduce the cost of sales, speed up the flow of information and product updates, reduce inventory and so on Therefore, many domestic coating enterprises have invested in the arms of e-commerce It is reported that, up to now, the paint brands of tmall include: Nippon, Dulux, three trees, Bauhinia, Carpoly, China Resources, PPG master paint, Laiwei, Fenlin paint, Zhongnan paint, 3A environmental protection paint, painters, Callis, Henkel, eurong, ivy, burdink, Chenyang water paint, giraffe paint, etc The brands of coatings in Jingdong Mall include: Libang, China Resources, crocodile, PPG master paint, duluxi, Fenlin, Dufang, three trees, Dongfang Yuhong, Laiwei, Hangao and Degao There is no doubt that electric shock is the general trend of coating enterprises, but there are several problems that should be paid special attention to by coating enterprises First, e-commerce is aimed at individual users When individual users purchase coatings for home decoration, the consumption will not be large From the perspective of corporate profits, this will affect the corporate profits to a certain extent Second, online shopping coating, color matching is a big problem, it is easy to cause too much color difference Third, once the network sales channels are opened, it is difficult to avoid the problem of too many fake and inferior products Fourth, most of the paint products are barreled liquid, many express companies are not willing to deliver such goods This means that the logistics of e-commerce in coating industry can not simply rely on express companies and other logistics transportation agencies, but need to establish their own logistics system, or make full use of the existing distribution network This involves the establishment of a more complex logistics network Fifth, the price system of online and offline sales channels of coating products is also noteworthy If the prices of the two channels are the same, online sales will lose its important competitive advantage; if the prices of online sales are cheaper, it is likely to affect the product sales of offline stores Sixth, the after-sales service of coating industry products is also an urgent problem for enterprises to enter the field of e-commerce Coating belongs to semi-finished products, consumers have a lot of follow-up work to do after purchasing coating online How to follow up the after-sales service in the network sales channel and make the network sales channel have the same high-quality after-sales service as the traditional offline sales channel is the key problem for the coating enterprise to become bigger and stronger If the above problems can be solved clearly, I believe that the e-commerce road of coating enterprises will be smoother and smoother Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,