Marketing: the problems of marketing management reflected by "Thai embarrassment"

Core tip: China paint new online news: "Thai lost" is undoubtedly a model of both fame and fortune in recent films released Its low-cost and high-yield operation method has also made a good start for other media industries in China From the full collapse of domestic films under the impact of foreign blockbusters, to the use of large investment, large production and large teams to stick to the domestic theater market, domestic directors and manufacturers The road to development is hard Recently, the box office of Taizong has broken through 1 billion yuan, which makes me have to go to the cinema to explore Xu Zheng's success, in order to find the intersection between the film and marketing theory It took nearly two hours Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: China coatings new network news: "Taj" is undoubtedly a model of both fame and fortune in the recent films released Its low-cost and high-income operation has also opened a good start for other media industries in China From the collapse of domestic films under the impact of foreign blockbusters to the use of large investment, production and team to stick to the domestic cinema market, the development path of domestic directors and cinema dealers can be described as arduous Recently, the box office of Taizong has broken through 1 billion yuan, which makes me have to go to the cinema to explore Xu Zheng's success, in order to find the intersection between the film and marketing theory It took nearly two hours to finish watching the Taj and remember Xu Lang, Gao Bo and Wang Bao It also proves that the nickname "that man, that temple, that demon" of the Taj is so appropriate Looking back at the whole movie from the perspective of marketing, we can get the following enlightenment for the enterprise management: the leader of the enterprise should have good control over the enterprise and foresee the possible risks in the future In the film, Xu Lang and Gao Bo go to find the major shareholders, who have long expected the dispute between Xu and Gao Bo in the future Hu made a contract that can take effect only when they signed by two people at the same time, reflecting their extraordinary control over the enterprise The positive example is Zhugeliang, the military master of Shu state When Zhugeliang died, he gave Yang Yi a brocade bag, and said to him, "if I die, Wei Yanbi will rebel; when it reverses, you and Lin will open the bag." At that time, there will be people who will kill Wei Yan " Later, Wei Yanguo really rebelled Yang Yi used this plan Wei Yan was killed by Ma Dai The author also uses a poem here to praise Zhuge Liang: "ZHUGE knew Wei Yan first and knew that he would fight against Xichuan in the future It's hard to predict the legacy of the brocade bag, but success lies in front of the horse " If Huang Guangyu has a clear judgment on the future and a clear position for Chen Xiao after the acquisition of Yongle, Chen Xiao may think that it's not so easy to surpass the Lord All of these cases have taught the leaders of enterprises a necessary lesson Entrepreneurs must have farsightedness and avoid enterprise risks Core talent management of the group: how to manage the core talents of the enterprise, and avoid the internal friction caused by the competition for power and profit among the executives of different departments, professional managers and founders of the enterprise In the film, Xu Lang and Gao Bo, in order to achieve their personal goals, have their own ghosts in their hearts and launched a battlefield war and espionage war They not only waste their financial and material resources, but also lose the excellent opportunity to promote new products of the enterprise, leaving flaws and gaps for their peers Enterprises should attach importance to the harmonious coexistence of xulangren and gaoboren, so that they can send out positive energy to promote the development of enterprises The author suggests that the following two aspects should be taken into consideration: first, clear job responsibilities should be formulated to avoid the intersection of rights and power vacuum among senior executives, so as to ensure the employment of employees The second is to establish an effective supervision mechanism to restrain the behavior of senior managers, especially the financial system and supervision system In this way, we can effectively promote the core locomotives to lead enterprises into a healthy track Treat partners kindly: in the Thai film, Xu Lang is willing to take advantage of Wang Bao's human weakness for his own self-interest The establishment of the Thai group, under the guise of the beauty of becoming a man, is actually a secret When Wang Bao inadvertently destroys Xu Lang's temple searching plan, Xu Lang finally reveals his true face from the sheepskin In a hurry, he also tells the real purpose of establishing a combination with Wang Bao, which can be said to break Wang Bao's heart as a partner In reality, enterprises must treat their partners well and achieve a win-win situation The successful cases include Wahaha Group, with an annual turnover of nearly 70 billion yuan Its success is inseparable from its original joint marketing model The interests of enterprises and dealers are closely tied together to form a joint force And Wahaha paid a certain amount of interest on the payment made by the dealer to the company in advance, so Zong Qinghou can confidently say that his enterprise does not lack money and has sufficient cash flow As you may recall, Goldman Sachs was attacked by its own people some time ago An employee of Goldman Sachs published a sharp resignation letter in the New York Times, calling the Wall Street giant a "toxic" place, and the management described its customers as "fools" One of the words is "today, many of Goldman's leaders feel that Goldman's original culture no longer exists I attended the derivatives sales conference, where I didn't spend even a minute discussing how to help customers, but only how we can make the most profit from customers If you are an alien from Mars and participate in one of the meetings, you will feel that the success and progress of customers are not the subject of the meeting at all "The impact of these negative news on Goldman Sachs can be seen Thailand's box office soared, opening the door for domestic films to regain their momentum In the case of such unsatisfactory economic environment, how can entrepreneurs make their enterprises not "too embarrassed", I hope that the above views can give some help to enterprises in the "embarrassed way" E-commerce experts argue that the high price of children's paint is a gimmick How to define the quality of the same kind of information? The model that paint enterprises can learn from -- Sam's club model The ultimate after-sales service of paint, consumers or "buy" and deep feelings How can small and medium-sized paint enterprises take advantage of the consumption during the Spring Festival holiday? O2o or paint e-commerce is another pit The coatings industry integrates into the development of the Internet to promote the prosperity of the industry The coatings marketing: not all coating products are suitable for holiday marketing The experiential marketing mode ------ you price it The micro marketing opens the era of precision marketing The coatings enterprise culture focuses on the idea The eight strategies of the coatings enterprise network marketing are focusing on coatings, diatom mud, paint coatings, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,