Marketing: the rise of "her economy", how to deepen the female market in paint enterprises

The core tip: "the purse is in her hands" This family economic model originated from the last century has not only been strengthened in this century, but also further evolved into a social economic model, which has become the fundamental point of influencing product sales strategy In the paint industry, the warm and fashionable characteristics of home decoration also fit the needs of women's home care and pursuit of happiness In the choice and purchase of home decoration materials, women often hold the decisive decision-making power The rise of "her economy" and "serving her" & rdqu Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: "the purse is in her hands" This family economic model originated from the last century has not only been strengthened in this century, but also further evolved into a social economic model, which has become the fundamental point of influencing product sales strategy In the paint industry, the warm and fashionable characteristics of home decoration also fit the needs of women's home care and pursuit of happiness In the choice and purchase of home decoration materials, women often hold the decisive decision-making power "Her economy" rises and "serving her" will become the best business strategy for coating enterprises to seize the marketing commanding point 1、 Women's market opportunities are unlimited As the saying goes: "women's business will not lose money", this business proverb is no longer the patent of cosmetics and fashion Today, when women have mastered the wallet, who has grasped the consumer psychology of women consumers, who has potential unlimited business opportunities Therefore, in this consumption "her era", the products of paint enterprises should be "her", that is to say, try to "cater" to the women who control the consumption "decision-making power" 1 Commodity "fashion" God creates a face for women, and women give a face to themselves Women are fashion worshiping animals, enjoying life and pursuing fashion Therefore, when they buy products, they focus more on product design and care about the effect of beauty They expect to emphasize their uniqueness by using popular, fashionable, novel and peculiar products Home decoration should be in line with Female consumers' needs of self decoration and personality expression 2 The "feminized" products of commodities should meet the "segmentation" market of female consumers as much as possible, and the aesthetic taste of female consumers as much as possible When providing decoration cases, coating enterprises should consider the aesthetic taste of female consumers 3 For the products of "living at home", many female consumers are "haggard about every detail" Therefore, in the planning and design of packaging specifications, product prices, product efficacy, etc., the products try to give them the feeling of "economic and affordable" so as to increase the sales force of the products This phenomenon is particularly obvious in China's second and third tier female consumer market, and coating enterprises need to study and deal with it 2、 Shopping environment "she" of female consumers in shopping not only meticulous, but also more attention to "shopping environment" Some special environments will also stimulate consumers' desire to buy Therefore, businesses try to be "hers" in terms of terminal channels and product display, so as to attract female consumers to shop and shop more In the store, "commodity display" is silent communication and promotion The level of means will greatly affect the sales ability of products In the consumption "her era", the characteristics and demands of female consumers in display height, color matching, display style, lighting, decoration and other aspects should be taken into account in the display of goods Moreover, women's pursuit of beauty is endless, so the "commodity display" in the store needs to change "new faces" frequently to attract customers 3、 The rational and practical side of female consumption in the marketing mode of "she" is that the coating enterprises must use more conventional promotion means such as "buy give, discount" in product promotion to attract female consumption and purchase desire, and try to meet their psychological needs of "living well" On the irrational and impulsive side of women's consumption, when the paint enterprises promote their products, they must give full play to the "three inch tongue", break the characteristics of women's consumption that is "easily influenced by others", try to adopt the "from star" (star) strategy, praise her more, make sure that the consumers experience it in person, and finally pay their own money in the situation of "half dreaming and half waking up" 4、 "She" is the way of communication, and "her era" is the way of Chinese market consumption Media communication has also evolved into "she" - women pay more attention to all kinds of media advertisements than men, and are generally more sensitive to advertisements than men Therefore, coating enterprises naturally need to study and face the spread of "she" 1 TV communication "she" TV is still the most important communication at present In the era of consumption "she", enterprises still rely heavily on TV advertising for brand building, product promotion and promotion Therefore, choosing TV series, variety shows, emotional programs, family life programs and other advertising can effectively obtain the audience rating and advertising purchasing power of female consumers 2 In terms of "her" magazines and newspaper communication, women are interested in entertainment and leisure magazines, and paint enterprises should invest more in her 3 The network communication of "she" and "swipe card online shopping" has become a new way of modern women's consumption Therefore, the advertising communication of coating enterprises must be "she" and "weaving the net" 4 Whether it's TV communication or print communication, the final decision is to buy a "terminal on the doorstep" Therefore, carrying out "she" communication in outdoor or in store terminals will greatly improve the sales force of products In a word, in this "her era" of consumption, coating enterprises must grasp the market demand of female consumers, new market opportunities and market development trends, so that enterprises can take precautions in the market competition and get the greatest success Key words: her economic women's market coatings enterprise coatings marketing congratulations to boss Guangshui Mao on successfully joining the imperial paint Consumption tax alone may not help promote coating environmental protection The home of coatings is devoted to coating, diatom mud, paint coating, coating process, news information and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,