Marketing: the secret of paint marketing: let customers from "first time" to "many times"

Core tips: customers should experience the process of knowing, entering and purchasing a product Some consumers will have nostalgia, like to buy the brand used before, and don't like to try it This part of consumers, of course, belongs to loyal customers for enterprises Then some consumers like to try new varieties constantly, so that customers want to come to every enterprise Avoid it So how is customer loyalty formed? Is the customer loyal to the product or to the demand? Why is the original demand transferred? turn Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: When a customer purchases a product, they have to go through the process of knowing - entering the store - buying Some consumers are nostalgic, like to buy the brand they used before, and don't like to try These consumers belong to loyal customers for the enterprise of course Then some consumers like to try new varieties constantly, so that customers want to avoid every enterprise So how is customer loyalty formed? Is the customer loyal to the product or to the demand? Why is the original demand transferred? How can transfer enterprises "stick" customers? If you've ever heard lectures on "customer satisfaction" and "customer loyalty", the ready-made answers to these questions can be summed up as follows: keep in touch with your customers through various means of contact; give discounts or gifts to your loyal customers "Return" in other forms; remember the customer's preferences and give recommendations according to his preferences when he consumes next time; care for customers and turn pure trading into a more emotional projection of "sense of belonging" Many enterprises have been "taking medicine according to the prescription" Therefore, consumers have received more and more letters with discount messages printed on them From time to time, they have received messages with accurate titles More and more "membership cards" and "VIP cards" are in their hands Consumers fill in various forms on various occasions to explain their preferences Occasionally, they will use "points exchange" to get some small gifts Product.. However, no enterprise dares to promise that customers will not lose Even if these "lessons" have been done in place, there are still customers who have changed their long-standing consumption habits Even if you have more data and use the most complex forecasting model, these changes seem inevitable With the continuous development of science and technology economy, people's living standards are constantly improving, people's demand is also constantly improving For example, in the early days of reform and opening up, people paid attention to warm clothes and full food, but now they pay attention to the beauty of good food and clothing In the early stage, people's demand for coatings was only beautiful, but now they pay attention to function, beauty and environmental protection This is the fact that people have changed their demand The change of consumption habits is not only an unavoidable fact, but also the goal of managers has evolved from "trying to adapt to the change" to "actively create the change" This shows that even if customer loyalty does exist, it is not those "seemingly unchanged" enterprises that can keep customers loyal They must strive to find new highlights, so that their enterprises can adapt to or even guide customers' purchase behavior Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,