Marketing: the secret of successful paint investment

Core tip: some people say that investment promotion is the first step of marketing A successful investment promotion may change the fate of enterprises Obviously, the importance of investment in marketing With the change of times, especially the Internet plus application is increasing, innovation and personalization have become the trend of the times, and the mode of investment will also change At present, the competition in the paint market is fierce, and many paint enterprises turn to attract investment and join in Although Tu enterprises have made every effort, the effect of investment attraction is not satisfactory So what are the secrets of successful investment promotion? First, do a good job in product planning Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? 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First, good product planning is the foundation of successful investment As it said, "success is not something that comes at will." Therefore, any successful investment must be well planned, especially the product planning A good product is not a good sell If a good product, you can't market it, and it's hard to sell it If you want to sell the product, you have to let the product speak, then how to let the product speak? Of course, the product is not human, it can't speak, but through planning, let the target consumers help it speak Therefore, we must conduct in-depth research and Analysis on the product selling points and the pain point needs of the target population, refine and plan them, from which we can find out the buying points of consumers and the exciting points of our cooperation with businesses Therefore, we can consider and start from the following two aspects: 1 Targeting the target population and analyzing the pain point needs As we all know, any product in the world, good or bad, can be sold, because it will always solve the needs of a problem The question is, to whom? What is its pain point demand? We know that the pain point of consumers is the real inner demand If the product meets this demand, the successful gene will be highlighted Then through our planning, packaging and publicity, the product will naturally sell well, and businesses will come first 2 Refine and choose differentiated product selling points How to extract product differences? It's the work of professionals After refining the selling points, we have to answer three questions: first, is it the biggest advantage of enterprises and products? Second, can competitors imitate and surpass in a short time? Third, do target consumers identify with and resonate with each other? If the refined selling points do not meet the above three problems, then such selling points will not have differences and it is difficult to obtain competitive advantage If there is no difference in the product, it is like a spray in the sea, submerged in the tide of the brand era Therefore, the product must have unique differentiated selling points Otherwise, the best product can only be a bad one, and it will be more difficult to attract investment If we refine many differentiated selling points and don't make a choice, it's often difficult to really attract consumers' attention and recognition In the process of selling point selection, we need to answer the following three questions from the perspective of consumers: first, is it against common sense? Second, is it to change consumers' living habits? Third, is it the most needed demand point? We should all consider these three issues, weigh and choose one or two best selling points that move consumers' hearts, so as to arouse resonance between consumers and businesses, and attract investment with half the effort Second, training and retraining is a required course for successful investment promotion Just like saying: "success is in the sky, plan is in the person" Many enterprises take marketing training as a required course, and investment training is no exception How to communicate with the business, how to make an appointment by phone, how to visit the business, how to get the approval of the business and so on, all need methods and skills And through many times of training, so that marketing personnel skilled skills, convenient for accurate and effective communication with customers, improve efficiency For example, in Shangchao, there is a customer who wants to buy milk powder, and two salesmen go forward One of the salesmen says to the customer, "Sir, do you want to buy milk powder?" the customer nods, and the salesman immediately takes XX brand milk powder and says, "buy a bottle of milk powder and go back today, you will benefit." Another salesman said to the customer, "Sir, it's a good deal to buy two bottles, with more discounts and more savings." Then, he told the client exactly how much he had saved her In the end, I think everyone will know that the salesperson who told the customer to save money sold two bottles while the other sold one Why? This is the technique of speaking Therefore, the training before investment promotion is very important After many trainings, the marketing personnel can master the product knowledge and communication skills In particular, how to make an appointment to the merchants by phone in advance, how to let the clients come to the merchants on time, how to facilitate the signing of the contract during the holding process of the merchants conference, and how to interact with the merchants after the merchants conference, and how to promote cooperation, etc., all of which must be strictly trained and implemented in every detail of everyone, so as to achieve communication in place and truly Dissolve the business heart knot, then, the probability of successful investment will be greater Thirdly, being able to tell stories and attack the heart is an important magic weapon for the success of investment promotion We know that good stories always move people In the investment promotion meeting, the gold medal lecturer is very important He should not only tell the product story well, but also be good at attacking and setting off the atmosphere to promote cooperation He is the leading role in the investment promotion meeting and the key factor for the success of the investment promotion meeting So, how to tell a good story? First of all, the gold medal lecturer must be familiar with and master the functional selling points, target groups, competitors, market conditions, including price, competitive products, trends and other professional knowledge; second, when explaining at the investment promotion meeting, he should make the language easy to understand, change the complexity into simple, and use the way of "grounding", vividly and vividly infuse the information to the businessmen, so that they can fully understand and absorb the production Third, we should be good at using the psychology of the businessmen to attack and brainwash them, and then cooperate with the strong on-site atmosphere to promote the signing of the contract on the spot Here, someone will ask: "how to attack the heart? Is it "childcare" please For some enterprises, please "care" to achieve the heart attack effect and achieve their own goals However, different from investment promotion, what you are looking for is a partner, not a short-term marketing behavior, and you do not need "childcare" at all, unless it is a fraud The key point here is to face the door and let the merchants identify with the merchants and products in a short time and promote cooperation on the spot This kind of cooperation is only a good beginning, and the future cooperation is still a long way to go As you know, the cooperation between enterprises and distributors is driven by common interests Interest is always the first consideration of businesses, just as it said: "husband and wife are the same birds in the same forest, and they fly when they are in trouble." In the past few years, Suning Electric Co., Ltd has been transformed into an o2o model, and it has encountered the problem that the online and offline prices are not unified Why? In short, it is caused by the distribution of dealer's interests Therefore, it is also an important condition to attract business cooperation to think about their own interests and formulate the strategy of "win-win cooperation" Generally speaking, investment promotion is a systematic project, which integrates human, material, wisdom, strategy, communication and other forces of the enterprise The success of paint investment depends on whether the above three aspects can be done well, which is the secret of paint investment success Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,