Marketing: the "seven strategic marketing modes" for coating enterprises to increase profits

Core tip: in the past ten years, the domestic paint industry has formed several major R & D and production bases in the Yangtze River Delta, the Pearl River Delta and the Bohai rim, among which a number of national paint brands with considerable strength and popularity have been born However, in the national game in recent years, the local first and second-line mainstream paint brands have not yet demonstrated leapfrog competitiveness, so they need to step out of the world The key step of competition is still heavy, especially the domestic paint market is still dominated by foreign-funded enterprises; and regional paint enterprises are facing the result of success or failure in the competition Although some local enterprises are still living well, they are still fighting Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water coating Home news: in the past ten years, the domestic paint industry has formed several major R & D and production bases in the Yangtze River Delta, Pearl River Delta and Bohai rim, among which a number of national paint brands with considerable strength and popularity have been born However, in the national game in recent years, the local first-line and second-line mainstream paint brands have not shown a leap forward competitiveness, so we need to step out of the global competition The key step of the competition is still heavy, especially the domestic paint market is still dominated by foreign-funded enterprises; and the regional paint enterprises are facing the outcome of success in the competition Although some local enterprises live well, the crisis under siege has been seriously shrouded How to break the current Oligarchic Competition Pattern and enter the ranks of the big champions, and how to take advantage of high-level technology and marketing ability to participate in global competition, need to be solved urgently, but for the regional coating enterprises that are still in a corner or trapped in several places, how to break the deadlock and make the success of the regional market more extensive market scope, or even nationwide replication, has been It is urgent to learn from the experience of local leaders, but can we find the most suitable marketing mode? The emergence of strategic marketing mode provides a better answer to this problem In some previous articles, I have summarized the marketing process of Chinese coating enterprises for more than ten years I have made special analysis in brand, channel, terminal, consumer research, market segmentation, how to do marketing and network marketing for various coating enterprises of different scales In this article, I will summarize the strategic marketing mode of coating enterprises, and propose Provide targeted and innovative solutions Several times of hesitation in coating marketing take Guangdong Province as an example There are more than 1000 production enterprises, with an annual output of more than 1 million tons The production and sales volume ranks first in China Shunde City, which is called "the hometown of Chinese coatings", has nearly 400 coating enterprises, producing thousands of products in various categories, and more than 20 coating enterprises with an output value of more than 100 million yuan There are dozens of paint brands in the Yangtze River Delta, including Zhejiang leap soil, Jiangsu Beifu, Zhejiang tiannv, Zhejiang Longsheng, Wuxi Huhuang, Jiangsu elephant East Asia (elephant paint); There are also several coating enterprises in Bohai rim, such as Beijing Fuya, Tianjin lighthouse, Beijing zhanchenda chemical (classic paint), Tianjin Yinta industry, Shenyang jinfeima, Changchun Saina nano paint, Shandong Changyu (Qilu brand), Shandong Lehua, Shandong Shengguang, etc Key words of « 12345678 » marketing skills of coatings enterprises marketing strategy of coatings industry weekly kengda news of Guangdong Provincial Bureau of Quality Supervision Testing wood coatings long run hair and other similar information on blacklist • coating marketing: coating marketing and colorology • how to cultivate the awareness of detail in product marketing the home of coating materials is focused on coating, diatom mud, paint coating, coating technology, News and information of fire retardant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,