Marketing: the success of coating enterprises starts from focusing on the needs of indirect customers

Core tip: as the leading e-commerce network media in the coating industry, it's right to first focus on enterprises and explore needs But maybe we should consider for our customers why we do advertising and who we show it to Explore the needs of consumers or middlemen of enterprise products, and release the information content and market situation they are interested in and like to see Once the audience's recognition, they will naturally pay attention to the brand enterprise advertising on the network, at this time, the influence of the media is also slowly unfolding For a long time, enterprises have limited their customers to individuals or organizations that pay money for the goods and services they provide Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: as the leading e-commerce network media in the paint industry, it's right to first focus on enterprises and explore needs But maybe we should consider for our customers why we do advertising and who we show it to Explore the needs of consumers or middlemen of enterprise products, and release the information content and market situation they are interested in and like to see Once the audience's recognition, they will naturally pay attention to the brand enterprise advertising on the network, at this time, the influence of the media is also slowly unfolding For a long time, the customers considered by enterprises are limited to the individuals or organizations that pay money for the goods and services they provide, which are just the direct customers of enterprises But in fact, individuals or organizations who do not pay money directly to themselves but pay money to their customers are also customers of enterprises They are important indirect customers Product sales should not only focus on selling to consumers, but also the related people around them In this way, we can sell better Many paint dealers and manufacturers say that consumers are very professional or "cunning" now, and product sales are becoming more and more difficult In fact, most coating manufacturers and distributors consider a point more than a line or a face or sales network For example, many coating manufacturers only consider how to attract investment, and most of their efforts are focused on all aspects of coating dealers Without considering the consumers facing the dealer, that is, the customers of the customers This will lead to the fault of thinking or information, and the contradiction between manufacturers will continue to escalate The manufacturer complains that the dealer is not hard-working, dare not put in, or have no idea; while the paint dealer complains that the manufacturer's support is not enough, the price is too high, and the product has no selling points Thus, the marriage of paint manufacturers soon came to an end In today's increasingly important customer value, we only pay attention to customers obviously not enough, more need to pay attention to customers There are many direct or indirect partners in the chain, from raw materials to production to channels and finally to consumers, whose communication to some extent determines the direct customers Let's take a look at the example of Jiangsu maineng High Tech Co., Ltd as a professional enamel liner manufacturer, it has been closely linked with real estate developers Many times, he has led excellent domestic real estate developers to study abroad and understand advanced international technologies and concepts A lot of people don't understand Is it possible that McLaren high tech should be the terminal to directly provide system products for real estate developers As a new energy industry, Intel is not only spreading in the industry, but also promoting outside the industry, said Zhu Qingguo, chairman of McNaught Skip your direct customers and directly drive the demand and even dependence of indirect customers on your products Intel is the winner of this strategy, which has strengthened the dependence of PC manufacturers by using its influence in consumers Many real estate developers do not know solar thermal system very well, there are misunderstandings, or simply refuse Over the years, the company has communicated with them countless times, spread the concept of environmental protection and energy conservation and the combination of solar energy and building, improve their awareness of solar energy heat utilization products, and encourage them to install and use the products It doesn't matter if we don't use McIntosh technology The key is that our industry will be accepted by them, and the market share will be multiplied dozens or even hundreds of times At that time, we were worried about not doing business It can be seen that paint enterprises should establish a strong defense line on indirect customers, that is, to turn them into their own customers In fact, this is also a kind of support for direct customers, which is more conducive to the long-term cooperation between the two sides How can we do customer service well and create value for customers? 1 Paint enterprises should form perfect cooperation in personnel allocation, strategy and tactics, operation process, etc 2 Coating enterprises should consider bearing some expenses That is to say, the customer fee for serving customers, which may be something many enterprises are not willing to do After all, it doesn't work directly If you don't get it right, you will lose your wife and your soldiers 3 Sticking to the values cannot destroy the relationship of the industrial chain We can't see that the profit space is big and we start to compete with the current direct customers In short, with the changing competitive environment, coating manufacturers also need to adjust their strategic planning and marketing strategies, and pay more attention to the upstream and downstream relationships in the industrial chain Pay attention to direct customers, the effect of this hard push is becoming less and less obvious Starting from the customers, the strategy of focusing on customers is better This seems not to be for themselves but to achieve their own, and "Tao Te Ching," the principle of "not born to live forever" is completely consistent Too many enterprises have ruined the seven factors that cause the marketing dream to be divorced from the reality due to the brand strategy Similar information The mode that paint enterprises can learn from -- Sam's club mode The ultimate after-sales service of paint How can small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? 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