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    Home > Coatings News > Paints and Coatings Market > Marketing: the survival rule of small and medium-sized coatings enterprises

    Marketing: the survival rule of small and medium-sized coatings enterprises

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: With the weakening of the effectiveness of the international financial crisis, as an important member of the century economy, China's economy is gradually recovering, but the speed limit development of the real estate industry has also been a fatal blow to China's construction related industries; fixed investment is also the most effective way for the country to promote economic growth, especially urban and rural construction, industrial transfer, which brings about the construction ancillary industries Great opportunity Construction coating industry is no exception At present, there are thousands of domestic coating manufacturers, the good and the bad are different, and the enterprises with brand advantages naturally take the lead in the market competition, but thousands of small and medium-sized coating enterprises are very difficult to survive in the cracks There must be a way out, but where is it? According to many years of practice, four important survival rules of small and medium-sized enterprises are summarized for reference only First, promote the brand and take the terminal Zhang Ruimin said that the future era is the era of terminal as the king, and the realization of brand value is realized through the terminal, so our focus is to improve the brand, and to increase our own terminal channel construction is particularly important Second, technological innovation, starting with innovative technology and products, gradually create unique value advantages, enhance the added value of product upgrading, and break the bottleneck of "low price competition" Third, precision marketing, first positioning, then precision, innovative marketing mode, choose your own target consumer market, and then tailor the products that can meet the needs of the target consumers, which is the so-called market positioning and product positioning; aiming at the target market, the focus is on the third and fourth level markets, including villages and towns, to carry out precise channel construction and brand promotion, step by step, and gradually expand Big brand base The fourth is to reduce costs, establish an effective marketing system and performance appraisal system, and promote the effectiveness and adaptability of various systems in the sales process Key words: Coatings marketing, coatings marketing, coatings giant PPG is looking for new opportunities in Latin America and Asia How can agents develop paint brands? Similar information, Ministry of environmental protection banned 14 small and medium-sized coating enterprises to become disaster stricken areas, and the coating industry started a tough battle to reduce production capacity! Five conjectures of coating industry in 2017 2017 super star enterprise of coating industry! Click to see if there are you? Four aspects: the development of China's diatom mud industry in 2017; dozens of coating projects in Sichuan, Jiangxi, Guizhou and other provinces were shut down (name attached); why these coating enterprises can only mix in China and never go abroad; a chemical enterprise in Luzhou tampered with the parameters of online smoke monitoring equipment without authorization; Guangdong Cherry Blossom coating is always warm in winter In 2016, the coating circle will come to an end In terms of technology, aquatic products still can't reach the home of coating, which is focused on coating, diatom mud, paint coating, coating process, news and information of fire-resistant coating, coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coating,
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