Marketing: the transformation trend of paint enterprises in the Yangtze River Delta is no accident

Core tip: "the market competition of mass products is more and more fierce, and there is no way out for coating enterprises without transformation and upgrading." In the Yangtze River Delta in October, in addition to stepping up the implementation of the "silver ten" market strategy, a wave of thinking and preparation for enterprise transformation is also spreading privately "The whole Yangtze River Delta is thinking about transformation! To new coatings, special coatings and other directions Zhao Xin (pseudonym) of a coating enterprise in Suzhou told reporters In his opinion, Changzhou was named "China coatings" in September Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: "the market competition of mass products is more and more fierce, and there is no way out for coating enterprises without transformation and upgrading." In the Yangtze River Delta in October, in addition to stepping up the implementation of the "silver ten" market strategy, a wave of thinking and preparation for enterprise transformation is also spreading privately "The whole Yangtze River Delta is thinking about transformation! To new coatings, special coatings and other directions Zhao Xin (pseudonym) of a coating enterprise in Suzhou told reporters In his view, Changzhou was named "the hometown of Chinese coatings" in September, which is the catalyst of this trend of thought Changzhou, which has many new coating manufacturers, has become the second "hometown of Chinese coatings", which means that the development of new coatings has been affirmed to some extent On the other hand, the contrast between the shrinkage of traditional paint market and the expansion of new paint market has become one of the driving forces of this transformation trend Although it is the peak season of "golden nine silver ten" for paint sales, the sales of dealers in the traditional paint market are not satisfactory Looking back at the new paint market, Zhao Xin said, "especially in Shanghai, some companies that make automotive coatings and special coatings implicitly make 67 billion yuan a year." Under the influence of multiple industry environmental factors, the trend of thought of transformation of coating enterprises in Yangtze River Delta is no accident In September 2012, after being selected and recognized by China Coating Industry Association, Changzhou, Jiangsu province became the second "hometown of Chinese coatings" after Shunde, Guangdong Province Compared with Shunde, Changzhou has formed a national new coating industrialization base, which is an unparalleled advantage It also determines the different types of two "coating villages" - Shunde is dominated by traditional coatings (Civil coatings), Changzhou is dominated by new coatings (industrial coatings) With the development of the industry, the development of traditional coatings and new coatings began to develop in different directions As the market tends to be saturated, the competition of traditional coatings has become increasingly fierce, and the market space has become increasingly narrow, especially in this year's economic environment, the development of traditional coatings has encountered a "cold winter" Some business people said that the traditional paint enterprises represented by the paint enterprises in Guangdong "have no money to earn" However, the development of new coatings in Changzhou is another scene According to relevant statistical data, in the first half of 2012, the output value of Changzhou new paint industry reached 7.858 billion yuan, an increase of 11.7% year on year; the annual sales of more than 10 new paint enterprises, such as Lanling group, Guanghui chemical, Chenguang paint, Baihe paint, exceeded 100 million yuan Behind these pleasant data, it reflects the bright future of the new paint market At the same time, Changzhou was rated as "the hometown of Chinese coatings", the state issued three relevant policies, including the application for the substitute project of toxic and harmful substances (materials) in the coating industry, the purchase of key national cleaner production technologies, and the subsidy for the promotion project of anti pollution paint production technologies of DDT substitute products This confirms the development direction of new coatings from the side In the face of various more and more obvious temptations, some traditional paint enterprises scattered around Changzhou can no longer satisfy the state of "linyuanxianyu"; adhering to the development direction of traditional paint or transforming to new paint has become a problem they have to consider "We are also considering the transformation of water-based special industrial paint, which is under planning." Zhao Xin said According to the information on its website, a modern waterborne coating production workshop is under construction, and a preliminary intention has been reached for technical cooperation with a scientific research institution Through these measures, the company hopes to effectively promote the rapid transformation of enterprises to green enterprises "The market competition of mass products is more and more fierce, and there is no way out for coating enterprises without transformation and upgrading." In the interview, Zhao Xin always stressed the importance of transformation 1.2.3 next page: the connotation and popularity of paint brand needed for the development of paint industry; how to save the same kind of information in the cold home furnishing market; the mode worthy of reference for paint enterprises: Sam's club mode; the perfection of after-sales service for coatings; how to make use of Spring Festival holiday consumption for small and medium-sized paint enterprises O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,