Marketing: the "ultimate PK" in the battle of agriculture and animal husbandry in the paint industry

Core tip: "nomadic" marketing mode: focusing on short-term goals, it operates overdraft market through a single, straight-line way of thinking such as relationship, promotion, flat market, pressure on goods and vicious competition "Farming" marketing mode: a market operation mode that focuses on medium and long-term goals, focuses on intensive cultivation, brand building, service, product technology innovation, personnel quality training, and finally provides consumers with product premium through long-term painstaking accumulation of brand value Looking at the Chinese paint market, Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: "nomadic" marketing mode: focusing on short-term goals, through a single, straight-line thinking operation means such as relationship, promotion, flat market, pressure goods, vicious competition, etc to operate the overdraft market "Farming" marketing mode: a market operation mode that focuses on medium and long-term goals, focuses on intensive cultivation, brand building, service, product technology innovation, personnel quality training, and finally provides consumers with product premium through long-term painstaking accumulation of brand value Throughout the Chinese paint market, many enterprises are reluctant to invest more energy in product planning, function setting, technology R & D and innovation, and are accustomed to using plagiarism, imitation and other easy means to obtain Secondly, they use the way of continuous development of dealers to achieve short-term sales growth, but do not pay attention to the support and training of dealers in the later stage Or to carry out multi brand operation, "one mother gives birth to several children, and each snatches food" is not uncommon in the paint industry Moreover, the market is overdrawn in a straight-line way, such as goods pressure, flat channels, and sales promotion The manufacturer only manages to reap the harvest regardless of the marketing method of farming, which makes a large number of dealers turn against each other "To run fast, you must bend down first; to harvest, you must sow first." Adhere to the agricultural marketing model of the local paint brand, with the dealer's blood, lips and teeth, so we must work hard with the dealer, waiting for a year's harvest Therefore, adhering to the agricultural marketing is of strategic significance for us to lead the competition between national coating enterprises and foreign brands, which is a long-lasting war Products: "imitation show" pK value innovation follows the agricultural marketing, more emphasis on improving product competitiveness, focusing on product structure setting, function setting and packaging image, etc., and make its own products better in structure, function and appearance, and finally realize product price overflow In fact, the product strength needs to be supported by core technology and long-term innovation ability We must develop products that meet the needs of consumers and are competitive Only by investing more research and development costs and introducing high-tech talents can we guarantee the product strength In addition, packaging is also very important A market survey shows that the products purchased due to the attractive packaging design usually exceed about 45% of the budget, which shows the great charm of packaging 1 2 3 next page in 2012, the era when painters want to play in circles, the similar marketing wisdom that paint enterprises can learn from thieves, the same kind of information This paint enterprise is related to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? • these companies are all "potential", which company or "location"? Qingdao Ali master Coatings Co., Ltd of Shandong Province: women are not allowed to be men and women; small coatings are widely used; decoration and home furnishings are so simple (I) • market demand of coatings industry is analyzed from policies; Alibaba master Coatings Co., Ltd of Yunnan Province, Mr Ye: home of fine, professional, strong and large coatings is devoted to coatings, diatom mud, paint and coating, coating technology, news information and coatings of fireproof coatings, Decoration knowledge and effect drawing of diatom mud, paint coating, coating process, fireproof coating,