Marketing: the vicious competition of quality problems perplexes the market coating industry to enter the adjustment period

Core tip: following the recent layoff of Cr coatings, Guangdong Provincial Bureau of quality supervision released the latest monitoring report on wood coating products, with 14 batches of unqualified products and the detection rate of unqualified products reaching 6.1% For a long time, the negative news of the coating industry has been continuous In the absence of mature industry norms, the fierce market competition makes many brands go on the low price line, and the phenomenon of low quality and plagiarism is endless Carcinogens in inferior coatings exceed the standard On May 17, Guangdong Provincial Bureau of Quality Supervision announced the latest phase of wood coating products, and found that Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: following the recent layoff of Cr paint, Guangdong Provincial Bureau of quality supervision released the latest monitoring report on wood paint products, with 14 batches of unqualified products and the detection rate of unqualified products reaching 6.1% For a long time, the negative news of the coating industry has been continuous In the absence of mature industry norms, the fierce market competition makes many brands go on the low price line, and the phenomenon of low quality and plagiarism is endless On May 17, Guangdong Provincial Bureau of Quality Supervision announced the latest phase of wood paint products, found 14 batches of unqualified products, the discovery rate of unqualified products was 6.1% According to the announcement, the regular supervision and inspection of the Provincial Bureau of quality supervision involved 229 batches of wood paint products produced by 179 enterprises in nine cities (districts) including Guangzhou, Shenzhen, Zhuhai, Foshan, Jiangmen, Zhongshan, Zhaoqing, Huizhou and Shunde 14 batches were found unqualified, with the discovery rate of 6.1% Among the 14 batches of unqualified products found in the inspection, VOC content, halogenated hydrocarbon content, methanol content, yellowing resistance (168h), pencil hardness and other items are involved According to the "2013 Guangdong soft furniture" issued by Guangdong Quality Supervision Bureau In the inspection of wood coatings, it was found that the NC quarterlight clear finish (cn-54218kg / barrel) produced by xinghanbang Industrial Co., Ltd in Longxi Town, BOLUO County, the Aoke brand oxygen bar semi dumb clear finish (al4807) produced by Aoke Chemical Co., Ltd in Foshan City, and the pu5 produced by Huangguan coating Industrial Co., Ltd in Shunde District, Foshan City Volatile organic compounds (VOC) or halogenated hydrocarbons were detected in h-395 It is understood that excessive VOC and halogenated hydrocarbon can cause cancer, which is very harmful to human body In addition, a "ally" NC color resistant white primer produced by Shenzhen ally Chemical Co., Ltd and a "Changrun" NC matte clear finish produced by Huizhou mayor Runfa paint Co., Ltd are all unqualified due to excessive methanol content However, a "one color" Pu (polyester) yellow resistant matt finish produced by Shenzhen Meibao paint Co., Ltd and a "thousand leaf pine" Pu yellow resistant bright white finish produced by Guangdong qianyesong Chemical Co., Ltd are unqualified in yellow resistant index Many brands of paint carcinogens exceed the standard, which makes the paint market which has been heated by various rumors in recent years rise again In fact, due to the rapid growth of the market in recent years, the disordered competition of the enterprises makes the coating industry become chaotic Innovation is the key to survival "Paint market is not mature." For the recent paint market chaos Shunde, the head of an enterprise told reporters Like other sub industries in the home furnishing market, the development time of the coating industry is very short At present, only foreign brands can really be called famous in the domestic coating market, while most of the domestic private brands are in the development period According to the above person in charge, at present, domestic coating enterprises are still in the stage of brand building, and it is easy to have problems if they stride too far and too fast Lack of leading enterprises, imperfect market supervision and low entry threshold of the industry make the current coating industry in a period of extensive growth The number of enterprises is increasing, but the market competition is also increasing In order to survive, enterprises can only choose the low price route to seize customers "It's easy to cause vicious competition in the industry." "I expect a clean-up in the market soon." The above person in charge said that, like other sub industries in the home market, the coating industry is bound to usher in integration "This time, whether it is due to external or internal factors that lead to layoffs, it is not important, but it may be a signal." According to his analysis, in the increasingly fierce market competition, there will certainly be a number of coating enterprises to be cleaned up "The key now is to carry out technological innovation and brand building." According to him, at present, the domestic coating enterprises basically follow the international big brands and make production by means of plagiarism "To innovate, we need to invest in the development of high and new technology, so that the coating products have enough competitiveness in service life, safety and performance." 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