Marketing: the way to success and failure of dealers

Core tip: profits are in the market, not in the factory Many paint dealers can't figure out the relationship In his mind, everything is upstream They fantasize that the paint brands they represent are strong, the advertising is fried, the price is low, the policy is good, the rebate is high, the gifts are more, and the after-sales is less These are the fantasies of the boss who wants to open the sky In fact, behind any bait It's all a fishhook waiting for you It's not as good as our peace of mind to make the market a solid one In fact, in this changing market competition, if you really don't know yourself, you think you should try your best Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: profits are in the market rather than in the factory Many paint dealers can't figure out this relationship In his mind, everything is an upstream problem They fantasize that the paint brands they represent are powerful, advertising fried, low price, good policy, high rebate, and gifts More, less after-sales are all the dream of the boss In fact, behind any bait is a fishhook waiting for you It's not as good as us to make the market a solid peace of mind In fact, in this changing market competition, if you really don't recognize yourself and think you have made a little effort, you want to apply for resources immediately The purpose of getting support is not pure, and the manufacturer does not like such dealers We need to recognize ourselves and control the overall situation in the future market Based on years of market operation experience and analysis, I will make some differences between dealers with good business and dealers with bad business We can find our own way of market operation by self-examination Failure distribution analysis: 1 Support me to purchase goods with the support of manufacturer type manufacturers If I don't support me, I don't purchase goods If the manufacturer supports me, I will do activities If I don't support me, I will find a salesman If I don't support me, I will find a salesman If the manufacturer supports me to run business, I will run If I don't support me, I won't run Depends on his key words 2 After sales incompetence type: I don't have professional after-sales personnel, the most important thing is that I don't understand after-sales at all, and I'm not willing to contract after-sales service to others For him, a little small problem can become a big problem I often blame the manufacturer for the quality defects, poor quality, and a lot of complaints all day 3 Pie in the sky: I sit in the shop all day and go to work like an urban white-collar worker I don't know the changing geometry of the market I sell two retail machines for a week I look at boring videos and news at the computer landlords all day I always think that I can make money when the brand is famous In fact, he doesn't know that brands need to be accumulated, and success needs to be accumulated 4 Blame no market type: in his mouth, he often said that the market is not good now, the two years are not as good as the business in the previous two years, today it rained, no one is busy farming, no one is busy at noon, no one is hot at noon, and there are few people at night In his mouth every day is a negative, decadent, lazy language signal I only know how to groan and how to trace the market 5 Procrastination type: everything is done in 3 times It takes half a month to choose a brand, and 10 people are discussed The business is slow and backward, the activities are slow and the personnel are slow to recruit It is also called I am carefully inspecting the market, inspecting the employees, and I don't want to spend a penny on my own In fact, they are making excuses for themselves 6、 The center of gravity has shifted: new lovers have been found and new stimulation and goals have been pursued In his heart, he always believes that the market is not the problem of the market, not the problem of his own ability, but the problem of not selecting a good brand Therefore, one thing he must do every year is to re select a brand to do These wasted resources are repeated every year 7 Just say it and don't practice it: we will find that there are very many customers who are very good at saying that a set of them seems to be really correct, also very logical and common sense They have said it many times and for many years, but the practice is really not much Even if the action is only a tentative one tit, it will stop immediately It doesn't work, but you find out where he's talking 8 Ultra low price complex: Many of them are experienced by low-end brands Their sensitivity to price is higher than that of everyone As long as you price, they will think it's very high, because in his mind, as long as it's cheap, it's good to sell But let's think that if we multiply by 2 as the profit of sales, then we can get a set of 600 yuan shower and a set of 300 yuan shower Where is the profit 。 9 Disordered thinking: in fact, he doesn't even have disordered thinking Instead, he follows the market, wanders around the world, or stealthily records and practices something when he hears it In the process, he doesn't need to negotiate with other people Work hard alone What he needs is to communicate with more people and really understand the needs of customers Analysis of successful dealers: 1 Set up a sales team: first-class dealers build a team, expand the scale, second-class dealers do marketing, engage in strategy, three class dealers sell products and compete for prices He attaches great importance to the cultivation and use of human talents and boldly introduces talents Don't care about the loss of short-term benefits, let alone the employees' salary exceeding their relatives 2 Clear target progress type: he clearly knows the market, progress, time and way he wants And effective through some feasible measures to achieve their own set goals and implementation plan He gradually decomposes the big goal into numerous small goals and breaks them one by one 3 Continuous activity type: 160 customers, each of whom has two activities a year, which means that he has one activity to do every day The time of some house prices in the channel is basically that his market is away from the daily activities of doing customers Although he has been paralyzed, the customers are fresh every time Because the place of doing activities has changed, he has formed an ecological chain of his business 4 Pay attention to the store image type: he is very sensitive to the front door, image wall and exhibition frame If some small details are wrong, he will not let go He must meet his own requirements and be a perfectionist He not only pays attention to his own store decoration image, but also pays attention to the image of channel agents There is no reason why such customers can not do well in the market 5 After sales self solving type: equipped with professional after-sales service personnel, there is a professional spare parts warehouse, common spare parts are placed on the designated shelf, a little bit of small problems can be solved by yourself, big problems can be broken, welding technology can repair the product, often communicate with the manufacturer's engineers effectively 6 Know the type of profit: do not care about the overall sales height, pay more attention to the source of profit I'm afraid there's no money in the account after one year He knows where his profit source is 7 Support to keep constant: he will not give up his choice easily He will cooperate with you for 2 years, 5 years and more than 10 years He will follow you for whatever you do He actually supports one person He will continue to support and track you 8 Unknown driving force type: it's nice to hear his information, but he does well Every year, he can achieve basic sales tasks, and many small problems can be solved by himself And the big problem in his eyes is not a problem, but also can be solved Key words: paint marketing starts the paint standardization project, and promotes the transformation from a big paint country to a powerful country Top ten brands of children's paint Similar information of Cr Miaoyuan paint The peak season of jade paint marketing is coming The paint companies need to prepare for the battle in advance How can jade paint companies do a good job in marketing? The content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,