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    Home > Coatings News > Paints and Coatings Market > Marketing: the "Youth" memory of paint partners

    Marketing: the "Youth" memory of paint partners

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: "the success of all films is in the sense of sociology All the commercial success of the film is also in line with the current social mentality " It seems that Luc Besson's point of view confirms the internal logic of the success of "China partner", which caters to the social theme of the current "Chinese dream" If "to youth" has touched a lot of the post-80s, then "China partner" has touched the post-50s and the post-60s 50-90 years later, Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: "the success of all films is in the sense of sociology All the commercial success of the film is also in line with the current social mentality " It seems that Luc Besson's point of view confirms the internal logic of the success of "China partner", which caters to the social theme of the current "Chinese dream" If "to youth" has touched many post-80s, then "China partner" has touched 50-90 years later It is a inspirational and legendary blockbuster for the post-50s to ponder, for the post-60s to move, for the Post-70s to tremble, for the post-80s to model and for the post-90s to inspire Indeed, as a famous director Chen Kexin's domestic youth art film, it takes the real stories of Yu Minhong, Wang Qiang and Xu Xiaoping, the founders of New Oriental Group, as its theme, and tells the story of Chinese people's dreams through entrepreneurship Undoubtedly, such a real theme film reflects China's 30 years of great social changes and changes in the times In just three days after its release, it broke through 100 million yuan at one stroke Yuan box office, with "nostalgia + inspiration" once again become a dark horse in the early summer film market Even, many enterprises organize their employees to go to the cinema to make a package, which shows their resonance with Chinese entrepreneurs "After watching" China partner ", I think of the sweet honey of that year, which is nostalgic, literary, inspirational, and deeply in line with the mentality of the people in the current society." Tong Xiaofeng, deputy general manager of Phoenix linkage culture media, commented after watching "China partner" In China partner, a real-life movie, audiences of all ages can find something that makes them feel deeply The three college students' 30-year growth process, from the failure of pursuing the American dream to the change of realizing the Chinese dream, has a slightly sad plot tone, and the distinct visual brand of different times, are touching the nostalgic of the current people Inner feelings Feng Xingjun, general manager of Foshan Eastman Chemical Co., Ltd., said after reading "China partner", that "I am deeply touched by the entrepreneurial stories of three young people told by" China partner ", including bitterness, pain, contradiction, difficulty, joy, success and harvest, as well as the opening and closing of three people, who are both brothers and partners I believe that many coating entrepreneurs have read them It resonates with me " Xiao Zhijun, general manager of the national marketing center of "classic paint" of zhanchen paint group, said, "first saw" Chinese partner ", then saw" to youth "which has been released for a while The two films are about college life in different times and the changes after college career The descriptions of emotion and career development in the two films are different, but they can turn us around more or less Generation of some memories and sad, can cause some resonance! Thanks to youth, thanks to the people who have gone all the way The story of New Oriental represents the epitome of a generation of "Chinese partners" In that era when everyone was not willing to be mediocre, no matter teachers or civil servants, they abandoned their comfortable jobs and went into business to change their destiny and realize "Chinese dream" It is also the 1990s, the era of the rise of "paint partners" in China It is true that the emergence of "paint partners" is accompanied by the rise of Chinese private paint enterprises A number of well-known paint enterprises, such as China Resources, cabaret, mettux, Hongchang chemical, bards, zhanchen, digital color, Hualong paint, Shenzhou chemical, Huilong, yipindibang, were founded by "paint partners" in that era From the legal level, a partnership refers to an organization in which two or more partners own the company and share the company's profits Partners are the owners or shareholders of the company That is to say, the partners share the business income of the enterprise, and at the same time share the responsibility for the loss of the enterprise In 1991, five partners, such as Liang junqian, She Xiang brothers and he Zhiyang, set up the China Resources paint factory together Ten years later, China Resources became the first brand of China's private paint enterprises In 2006, China Resources was acquired by the United States of America From individual small factories to leading enterprises in the industry to international enterprises, China Resources has composed the most brilliant page in the history of Chinese coatings In 1993, after seven years of education, Qiu Qiming gave up the enviable position of "iron rice bowl" as a teacher, and entered the business world that most people didn't like, and founded Shunde federal Chemical Co., Ltd (the predecessor of Jiabaoli) with several partners Since then, Qiu Qiming led Jiabaoli to make rapid progress, especially after 2001, in China's paint industry, he has to create A myth In 1993, after Jin Guan came out, Chen Zhaoliang, known as "a Liang" in the industry, bought a curing agent formula with 8000 yuan, and jointly established a paint factory with his partners The newborn calf was not afraid of tigers With 300000 yuan of capital, ICI gave an ultimatum to customers across the country at that time Seven years later, a Liang founded the digital color company, which is famous for its digital (oily color matching system) In 1996, Zhou Weijian, Wang Manli and other partners established the company, and now it has developed into one of the largest flagship enterprises in the paint industry Its brands include: 3A environmental protection paint, Jialishi paint, ouwang paint, mingrun furniture paint, etc In 1996, Fang Xueping founded huawang paint factory (the predecessor of bards chemical industry) At that time, huawang "had no office, just a simple work shed" Apart from the eight employees who worked with Mr Fang, everything else was rented Who would have thought that after 2000, bards' development momentum has made the whole local paint industry focus on, including Bard Five brands, namely, Shi, Cardin, huawang, Da'ao, and Alexis Mencius day: if you look at your subjects like hands and feet, you will see them as your heart; if you look at your subjects like dogs and horses, you will see them as passers-by; if you look at your subjects like grass mustard, you will see them as enemies Although this passage is about the relationship between monarch and minister, it still applies to partners Only when the partners can meet each other honestly, share their hearts with each other, and exchange love for love, can they maintain the friendly and trustworthy relationship between the partners and make the business develop "Paint partners" are the same From the 1990s to now, we have seen that many paint business partners have parted ways, but many partners still fight together to share weal and woe and fight for a common dream Paint partners are the product of the reform of China's paint industry There are not only struggles and difficulties in starting a business, but also joys and gains in success There are team spirit working together in a harmonious and United atmosphere, as well as separation and even helplessness working alone due to interest friction, which constitute the common "Youth" in the hearts of the generation of "paint partners" Recollect Now, the older generation of partners gradually withdraw from the stage of history, the new generation of partners are still going on, "paint partners" will continue to follow the wheel of China's paint industry, perhaps as the saying goes, "youth should not only have love, but also friends, dreams, pursuits, dignity and a sincere patriotic feeling! Exclusive interview with how to promote sales of "June 1 children's Day"? Similar information · coating marketing: brand is not equal to reputation coating enterprise needs quality to win cancellation fee · coating marketing: correct use of telemarketing, coating sales can still be "broken · dealer research: how to distinguish the falsehood and truth of dealers? How to break the opening battle of dealers in 2016? Paint marketing: when there are no customers in the shop, what is the profitable paint boss? Paint marketing: the market position of paint enterprises should be firm and brand building should not be ignored Paint marketing: the business personnel have learned to travel all over the paint industry! How do successful paint dealers sell paint? The price of coating products is determined by quality and coating marketing: the top ten business taboos that the coating industry must keep away from! 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