Marketing: there is no off-season paint market, only off-season ideas

Core tip: a few days ago, there was a micro movie on the Internet that aroused public opinion Some people say that the film is purely for show Pan Shiyi is carrying a large group of brick family's beasts to advocate for himself It is also said that this is Pan Shiyi in the property market is getting colder and colder, do an effort While the controversy continues, President pan laughs Because under the focus of attention, such a cold real estate market situation, pan always wanted to achieve the effect of speculation has been shown There is only the idea of off-season without off-season paint market Throughout the whole paint industry, there are many people who want to lead one step, but there are very few who really lead one step Coating gold in the 1990s Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of paint news: a few days ago, there was a micro movie on the Internet that aroused public opinion Some people say that the film is purely for show Pan Shiyi is carrying a large group of brick family's beasts to advocate for himself It is also said that this is Pan Shiyi in the property market is getting colder and colder, do an effort While the controversy continues, President pan laughs Because under the focus of attention, such a cold real estate market situation, pan always wanted to achieve the effect of speculation has been shown There is only the idea of off-season without off-season paint market Throughout the whole paint industry, there are many people who want to lead one step, but there are very few who really lead one step In the golden age of coatings in the 1990s, factories that used snake skin bags for money to get goods have become a thing of the past At the beginning of the 20th century, there are still so many industrial brands in second and third tier cities boasting of large-scale production and transparent management In the E-era, there are executives telling about the capital operation, and there are bosses preaching the listing But so far, only a few have passed the IPO application Now, what enterprises can do is not only complain about the cold market, but also make a film called "bullshit expert" in the paint industry? Just a little more than you do every day There is a story that two mountain people live on two adjacent mountains There is a river between the two mountains Both mountain people will go down to the river at the same time to carry water A few years passed The mountain people on the right side of the mountain are still as diligent as before and still go down the mountain to carry water on time every day However, he found that his friends on the left side of the mountain no longer go down to carry water, so he decided to go to the left side of the mountain to find out My friend took him to the backyard, pointed to a well and said, "in recent years, I have done a little more than you every day After finishing the farm work, they will take time to dig this well Even if they are busy sometimes, they can dig as much as they want Now, I've finally dug up the water " In the paint industry, there are many realistic stories like doing a little more than you A few years ago, with the development of network marketing, a coating made a strategic plan Although the benefits of online stores were not ideal at the beginning, through continuous exploration, a systematic network marketing was formed, and sufficient brand influence was accumulated, which made it occupy a large market share in recent years in the place of network chaos Since the beginning of this year, when a coating is dealing with a steady stream of online orders, many factories are worried about the lack of customers, and can only follow the network marketing groping forward Visible, at the beginning of a small plan, now make a paint in the current proud market competitiveness In the dealership, there are stories like this As early as 2008, and other paint dealers, a paint Wuhan area C always through the market to undertake customer orders At that time, life was very moist However, unlike other distributors, C has never fully waited for customers to come to the door, but has set up a marketing team to expand its distribution network in districts and counties, and has constantly shaped and strengthened its brand image through media promotion and public welfare activities Now, a coating has built more than 80 distribution outlets in Wuhan, and its annual sales volume is close to 100 million yuan On the contrary, those agents who rely solely on the "waiting for the rabbit" of Damen city can only provide services to every customer, no matter the product quality or the brand influence However, they are far from the general initiative of B, and even some dealers are worried about the continuous increase of the rent of Damen city In today's changeable market environment, it's really necessary for any painting enterprise to learn from the mountain people on the left side of the mountain if it wants to survive well: do more every day, spend money on building its own distribution network while OEM others, try to open an online shop to sell coatings while operating traditional channels, and focus on the domestic market at the same time Spend some energy to expand export service Each time the service is only a little bit better than you, different business attitudes will produce different business behaviors, and different business behaviors will bring different sales In the face of the market off-season, it is the best choice for Tu enterprises to adjust their mentality in time and take the initiative In fact, no matter what product, although the quality and brand influence are different, the consumption is common The owners of the two newly opened tea houses happened to be Zhang Xiao Zhang usually surf the Internet or play with his mobile phone when he is free in the shop, and give whatever the guests want when they come In Xiao Zhang's opinion, in addition to the need for gifts during the Spring Festival, few people usually buy tea As soon as Lao Zhang opened the door of the shop every day, he began to make water and tea after doing a good job of sanitation All the guests who entered the shop, whether they bought cigarettes or wine, did not rush to get things for the guests, but let the guests sit down and have a cup of tea first While the guests are tasting tea, Lao Zhang takes the opportunity to introduce all kinds of tea in the shop Many customers who come to buy cigarettes and wine will buy half a jin of tea when they leave In a month, Lao Zhang can sell about 50 Jin of tea, while Xiao Zhang's old shop still can't sell 5 jin Market is not good, business is difficult to do, this is the coating industry around the topic Although with the gradual recovery of the real estate market in the second half of the year, the downstream home building materials market will improve, but how to effectively cope with the off-season and smoothly pass through the difficulties is a practical problem that every manufacturer has to consider Eight immortals cross the sea, showing their own magic power Some enterprises may also have some negative attitude and miss some business opportunities However, some take advantage of the off-season to organize corporate culture selection activities to tap the market potential of invisible channels; some gather customer resources through online stores; some more actively expand distribution outlets; some leaders go deep into the market to run projects Although the market is not popular, their shipment volume still keeps stable growth In the process of enterprise development, there are many internal and external factors that affect enterprise development, from macro to micro, from policy, system, economy, management and many other social levels, but it is undeniable that the owners of Tu enterprises can accumulate wealth for the huge decision-making cost in the future by doing more The enterprises that are satisfied with the current situation or lament the reality can only make themselves stay there, not only will not have development, but also may regress or even be eliminated The integration of the demand chain of "win customers, win the world" paint dealers should know how to reduce market resources and similar information The mode that paint enterprises can learn from -- Sam's club mode The ultimate after-sales service of paint How can small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,